Highly analytical and results-driven Technical Growth Lead with over 15 years of experience in user acquisition, conversion rate optimization, and data-driven marketing. Proven track record of implementing innovative growth strategies in Web3, blockchain, SaaS, and e-commerce sectors. Excels as an individual contributor with a deep technical understanding of marketing technologies and a passion for optimizing user journeys and conversion funnels.…

Kamila Lipska

Highly analytical and results-driven Technical Growth Lead with over 15 years of experience in user acquisition, conversion rate optimization, and data-driven marketing. Proven track record of implementing innovative growth strategies in Web3, blockchain, SaaS, and e-commerce sectors. Excels as an individual contributor with a deep technical understanding of marketing technologies and a passion for optimizing user journeys and conversion funnels.…

Available to hire

Highly analytical and results-driven Technical Growth Lead with over 15 years of experience in user acquisition, conversion rate optimization, and data-driven
marketing. Proven track record of implementing innovative growth strategies in
Web3, blockchain, SaaS, and e-commerce sectors. Excels as an individual
contributor with a deep technical understanding of marketing technologies and a passion for optimizing user journeys and conversion funnels.

See more

Language

English
Advanced
Polish
Fluent
Spanish; Castilian
Advanced
Catalan; Valencian
Beginner

Work Experience

Add your work experience history here.

Education

Master of Science in Marketing & Management at Leon Kozminski Universit
October 1, 2004 - May 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Healthcare, Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality, Retail, Consumer Goods, Manufacturing, Other
    paper Multi-Channel Paid Acquisition Management

    Management and optimization of paid campaigns across various channels including Google Ads, Facebook, LinkedIn, and programmatic platforms. Focus on reducing Customer Acquisition Cost (CAC) and improving Return on Ad Spend (ROAS) through advanced targeting and data-driven optimization.

    paper Growth Strategy Implementation

    Deploy automation tools like Zapier and custom scripts to scale acquisition efforts efficiently. Develop and execute innovative, cost-effective growth strategies tailored to your business needs.

    paper SaaS Marketing Optimization

    Refine the entire customer journey from trial to retention. Implement tools such as Intercom, Customer.io, and Segment to nurture and retain high-value customers effectively.

    paper Advanced Analytics and Data Management

    Implement robust tracking setups using Google Tag Manager and server-side tracking solutions. Utilize Google Analytics 4 for comprehensive data collection and analysis. Perform in-depth data analysis to uncover actionable insights. Create visual reports and dashboards using Google Data Studio or Databox for clear, actionable insights. Transform data into strategic decisions that drive measurable business outcomes.

    paper Conversion Rate Optimization (CRO)

    Enhance conversion rates using Optimizely and Visual Website Optimizer (VWO). Implement systematic A/B testing and user journey analysis to improve overall marketing efficiency.

Hire a Digital Marketer

We have the best digital marketer experts on Twine. Hire a digital marketer in Andorra la Vella today.