Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a creative leader and brand strategist with 10+ years of experience directing integrated campaigns, scalable brand systems, and immersive storytelling across digital and physical environments. I guide creative vision from concept through launch, leading cross-functional teams and partnering with executive stakeholders to translate complex business strategies into compelling visual narratives that drive measurable impact. I’ve had the privilege of partnering with global brands and enterprise organizations to strengthen brand engagement and tell powerful stories across marketing and enterprise initiatives. I thrive on building cohesive design systems, elevating brand presence, and delivering immersive experiences that connect with audiences on multiple touchpoints. My approach blends strategic thinking with hands-on leadership to empower teams, win executive buy-in, and move opportunities from idea to impact.…I'm a creative leader and brand strategist with 10+ years of experience directing integrated campaigns, scalable brand systems, and immersive storytelling across digital and physical environments. I guide creative vision from concept through launch, leading cross-functional teams and partnering with executive stakeholders to translate complex business strategies into compelling visual narratives that drive measurable impact. I’ve had the privilege of partnering with global brands and enterprise organizations to strengthen brand engagement and tell powerful stories across marketing and enterprise initiatives. I thrive on building cohesive design systems, elevating brand presence, and delivering immersive experiences that connect with audiences on multiple touchpoints. My approach blends strategic thinking with hands-on leadership to empower teams, win executive buy-in, and move opportunities from idea to impact.

Kammie Russel

Creative Director, Brand Designer, Graphic Designer, +3





I'm a creative leader and brand strategist with 10+ years of experience directing integrated campaigns, scalable brand systems, and immersive storytelling across digital and physical environments. I guide creative vision from concept through launch, leading cross-functional teams and partnering with executive stakeholders to translate complex business strategies into compelling visual narratives that drive measurable impact. I’ve had the privilege of partnering with global brands and enterprise organizations to strengthen brand engagement and tell powerful stories across marketing and enterprise initiatives. I thrive on building cohesive design systems, elevating brand presence, and delivering immersive experiences that connect with audiences on multiple touchpoints. My approach blends strategic thinking with hands-on leadership to empower teams, win executive buy-in, and move opportunities from idea to impact.…I'm a creative leader and brand strategist with 10+ years of experience directing integrated campaigns, scalable brand systems, and immersive storytelling across digital and physical environments. I guide creative vision from concept through launch, leading cross-functional teams and partnering with executive stakeholders to translate complex business strategies into compelling visual narratives that drive measurable impact. I’ve had the privilege of partnering with global brands and enterprise organizations to strengthen brand engagement and tell powerful stories across marketing and enterprise initiatives. I thrive on building cohesive design systems, elevating brand presence, and delivering immersive experiences that connect with audiences on multiple touchpoints. My approach blends strategic thinking with hands-on leadership to empower teams, win executive buy-in, and move opportunities from idea to impact.

Available to hire

I’m a creative leader and brand strategist with 10+ years of experience directing integrated campaigns, scalable brand systems, and immersive storytelling across digital and physical environments. I guide creative vision from concept through launch, leading cross-functional teams and partnering with executive stakeholders to translate complex business strategies into compelling visual narratives that drive measurable impact. I’ve had the privilege of partnering with global brands and enterprise organizations to strengthen brand engagement and tell powerful stories across marketing and enterprise initiatives.

I thrive on building cohesive design systems, elevating brand presence, and delivering immersive experiences that connect with audiences on multiple touchpoints. My approach blends strategic thinking with hands-on leadership to empower teams, win executive buy-in, and move opportunities from idea to impact.

Skills

Brand Identity

Logo

Infographic

Experience Level

Brand Identity

Expert

Logo

Expert

Infographic

Intermediate

Work Experience

Art Director at Freelance

October 1, 2025 - Present

Collaborate with marketing leaders, founders, and executive stakeholders to create integrated campaign assets aligned with broader business objectives. Oversee design execution across digital, presentation, and experiential touchpoints while maintaining high standards of visual quality and brand consistency. Managed project timelines and creative workflows, coordinating production from concept development to final design delivery, ensuring alignment with client expectations. Led creative direction and visual design for brand campaigns, marketing initiatives, and experiential storytelling projects, enhancing client engagement across diverse industries.

Senior Account Experience Manager | Senior Creative Lead | Creative Lead at Oracle

January 1, 2020 - January 1, 2025

Collaborated with cross-functional teams across marketing, product, and sales, leading internal initiatives that strengthened team culture and enhanced creative collaboration. Developed messaging strategies and creative narratives for enterprise opportunities exceeding $1M, contributing to more than $80M in annual recurring revenue across strategic accounts. Directed cross-disciplinary creative teams of designers, writers, and videographers to produce presentations, video content, immersive experiences, and visual storytelling assets for global marketing initiatives. Partnered with GVPs, senior sales leaders, and executive stakeholders to develop strategic creative experiences supporting enterprise opportunities with brands including Nike, Gap, McDonald’s, United Airlines, Lowe’s, T-Mobile, and Driscoll’s.

Senior Creative Designer (Contract) at USAA

January 1, 2020 - January 1, 2022

Ensured consistent brand identity and messaging across multiple communication channels and internal content platforms. Produced and directed internal podcast initiative enhancing employee resilience and engagement during COVID-19 pandemic. Facilitated brainstorming sessions and workshops that advanced campaign development and content strategy across departments. Designed digital and visual assets supporting internal brand initiatives, leadership communications, and employee engagement programs.

Senior Graphic Designer at Arrive Logistics

January 1, 2018 - January 1, 2020

Led team of four designers and marketing coordinators to enhance visual design system and strengthen brand identity. Created digital and print design assets supporting marketing campaigns, sales presentations, and internal communication programs. Partnered with leadership teams to develop creative storytelling and internal brand initiatives that strengthened company culture and engagement. Planned and executed internal events for over 1,000 employees across multiple cities, fostering engagement and supporting sales and culture initiatives.

Creative Lead & Founder at The Printed Pet

January 1, 2016 - January 1, 2018

Built and maintained the online storefront while managing day-to-day e-commerce operations and customer experience. Executed marketing campaigns and product promotions, increasing brand awareness and enhancing online customer engagement. Founded and managed a direct-to-consumer e-commerce brand, overseeing brand strategy, product design, and customer experience. Developed visual identity, product designs, and digital marketing assets for social media and e-commerce channels, enhancing brand recognition.