Senior Designer · Insha Digital MarketingJun 2025 – Present · 1 yr 6 mos
Lead the development of brand identities and visual storytelling systems for consumer-facing and lifestyle brands, ensuring cohesive execution across digital, print, and packaging touchpoints. Designed premium marketing visuals, product campaigns, and packaging concepts with emphasis on color psychology, typography, and shelf appeal. Collaborated with creative directors, developers, and marketing teams to translate brand strategy into compelling website layouts, landing pages, and digital brand experiences using Figma. Created mood boards, creative directions, and presentation assets aligned with target consumer preferences and emerging design trends within health-conscious and youth-oriented markets. Prepared print-ready production files and organized design assets for seamless collaboration across marketing, development, and production teams.