KANISHKA THAKUR

Owned go-to-market execution end-to-end: ICP research, outbound and messaging QA, pipeline management (cold to call booked), and a nurture track for deferred leads. Built and applied an ICP model using Sales Navigator, prioritizing outreach around real buying triggers such as funding, leadership changes, and hiring signals. Ran daily personalized outbound across LinkedIn and Instagram with A/B testing of message variants against reply-rate thresholds. Wrote and scheduled founder LinkedIn content (5x/week) and directed engagement toward ICP-adjacent accounts. Delivered weekly funnel reporting and continuously reviewed variants to improve reply and conversion rates.

Managed outbound DM-setting operations across platforms to drive consistent lead flow and improve response rates and booked calls. Recruited, onboarded, and trained DM setters and phone setters; maintained daily accountability and tracked performance and conversion metrics. Coordinated with marketing to align campaign messaging and sales goals. Handled outbound/inbound setting calls, qualified leads, and supported deal closures. Standardized and optimized sales workflows to accelerate the sales cycle and hit revenue targets.

Ran daily Instagram content operations including posting, scheduling, stories, and highlights while maintaining a consistent brand voice. Created trial Reels to test engagement strategies and designed carousels and YouTube Shorts for cross-platform reach. Monitored and responded to Instagram and LinkedIn engagement, tracking key opportunities. Partnered with the founder on content approvals and strategic alignment. Implemented GoHighLevel and Subpage automations to streamline content workflows and lead generation.