Social & content leader with 15+ years of experience across F&B, beauty, fashion, CSR, real estate, events, and lifestyle brands. Experienced in end-to-end social content operations—from strategy and content calendars to storyboarding, shoot direction, editing, publishing coordination, stakeholder approvals, and monthly performance reporting. Currently leading Parker’s social content operations at Independent Food Company, managing high-frequency weekly outputs across reels, carousels, static posts, stories, and event recaps. Strong background in cinematography, creative direction, brand storytelling, campaign production, corporate communications, and AI-assisted content workflows—building content systems that balance speed, quality, brand consistency, and performance improvement.…

KANWAL G HULAM NABI

Social & content leader with 15+ years of experience across F&B, beauty, fashion, CSR, real estate, events, and lifestyle brands. Experienced in end-to-end social content operations—from strategy and content calendars to storyboarding, shoot direction, editing, publishing coordination, stakeholder approvals, and monthly performance reporting. Currently leading Parker’s social content operations at Independent Food Company, managing high-frequency weekly outputs across reels, carousels, static posts, stories, and event recaps. Strong background in cinematography, creative direction, brand storytelling, campaign production, corporate communications, and AI-assisted content workflows—building content systems that balance speed, quality, brand consistency, and performance improvement.…

Available to hire

Social & content leader with 15+ years of experience across F&B, beauty, fashion, CSR, real estate, events, and lifestyle brands. Experienced in end-to-end social content operations—from strategy and content calendars to storyboarding, shoot direction, editing, publishing coordination, stakeholder approvals, and monthly performance reporting.

Currently leading Parker’s social content operations at Independent Food Company, managing high-frequency weekly outputs across reels, carousels, static posts, stories, and event recaps. Strong background in cinematography, creative direction, brand storytelling, campaign production, corporate communications, and AI-assisted content workflows—building content systems that balance speed, quality, brand consistency, and performance improvement.

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Skills

Experience Level

Language

English
Fluent
Urdu
Fluent
Hindi
Advanced

Work Experience

Social & Content Manager at In dependent Food Company (Parker’s)
December 1, 2025 - Present
Leads Independent Food Company social content strategy and content operations with AI-augmented content workflow integration. Manages end-to-end delivery including creative direction, brand storytelling, tone of voice consistency, content calendars, campaign planning, production planning, shoot lists, storyboards and scripting. Drives short-form video strategy for Reels/TikTok/YouTube Shorts, including shoot direction and post-production leadership with quality control and asset management. Coordinates publishing, reporting, insights, KPI tracking, stakeholder approvals and work-in-progress flows. Oversees content performance reviews and next-cycle creative optimization, including event coverage, recap storytelling, and real-time content capture. Supports paid social creatives and coordinates Meta Creative testing. Ensures brand consistency, visual storytelling, and social-first campaign execution across high-volume weekly outputs.
Senior Visual Storyteller (Beauty and Lifestyle Content) at ABC International Ltd (KA Coool & Coools)
September 1, 2024 - March 1, 2025
Partnered with brand managers and creative teams across multiple consumer brands to develop campaign concepts and content directions. Produced content across video, graphics and illustration to communicate brand narratives across digital channels. Led storyboard development, scripting and shot-list creation for campaign production. Managed the creative process from concept to execution according to current brand requirements. Delivered brand-aligned content across beauty, fashion and lifestyle categories.
Project-Based Content Creator at THRIVS Studios (Doctor Pet and Frais Et Frais)
September 1, 2024 - November 1, 2025
Produced product shoots, campaign content, reels and digital visuals for Doctor Pet and Frais Et Frais aligned with product launches and brand positioning. Covered Pet World Arabia 2025 for Doctor Pet by capturing live event content to support brand visibility and ongoing social content libraries. Covered Beauty World Middle East 2024 for Frais Et Frais by producing event content for brand awareness and post-event digital usage. Managed end-to-end content production including photography, videography, editing, retouching and supporting graphic design deliverables. Created social-first content aligned to brand tone, audience engagement objectives and platform requirements.
Lead Digital Content Creator (Multi-Client Content Lead) at Ivory Aesthetics Clinic
March 1, 2024 - May 1, 2024
Managed multi-client content strategy and production across F&B, agriculture, and real estate accounts including Creative Cuisines Inc, Hygrow and Artista. Led ideation, content calendar development, shoot planning, production, editing and final delivery across social media and digital formats. Developed content aligned to each client’s brand identity, platform objectives and campaign requirements. Produced event coverage, company profile visuals, social assets and campaign content with a focus on brand quality and delivery speed. Managed the full production lifecycle from creative brief to platform-ready delivery. Coordinated with client stakeholders on timelines, approvals and feedback cycles while managing evolving creative requirements.
Social Media and Content Creation Specialist at Let’s Media Solution
February 1, 2024 - December 1, 2024
Produced daily photo and video content for a premium aesthetic clinic, maintaining brand consistency across digital touchpoints. Edited and refined assets for polished, platform-ready presentations aligned with the clinic’s premium positioning. Designed supporting graphics for marketing materials and social media usage. Supported scheduling and publishing coordination across social platforms.
Head of Communications (PR and Corporate Social Responsibility) at BAYS International Ltd
April 1, 2023 - August 1, 2023
Led communications, PR, and media resource direction for a legal and social services organization under an American Bar Association (ABA) LinkedIn initiative. Directed outreach strategy, content delivery, and high-profile event communications. Managed planning, execution and media coverage for conferences and stakeholder events. Built stakeholder relationships with advocates, officials and community leaders to support legal aid and social service initiatives. Supported advocacy communications around child domestic labor legislation and community outreach campaigns.
Communications (Legal Rights Forum Organization) - Education at Legal Rights Forum
November 1, 2022 - January 1, 2023
Worked on communications/PR and educational initiatives linked to legal rights (details not clearly specified in the resume text).
Head Cinematographer at Sooorty Enterprises Pvt. Ltd.
October 1, 2021 - April 1, 2022
Led full-cycle video and film production across fashion films, documentaries, interviews, TVCs, DVCs and digital campaigns. Managed production lifecycle from concept development and scheduling to filming and post-production delivery. Worked closely with account managers and creative teams to translate campaign briefs into visual concepts. Directed on-set execution including camera, lighting, audio, props and production equipment. Maintained client trust through consistent delivery standards, technical quality and professional on-set leadership.
Freelance Photographer and Cinematographer (Self-Employed) at Self-employed
May 1, 2011 - Present
Delivered independent photography and cinematography projects across events, weddings, fashion, portraits, food, restaurants and commercial shoots. Built long-term relationships with fashion designers, beauty salons, bloggers, influencers and commercial clients. Managed client briefs, shoot planning, production, editing and final delivery independently. Maintained professional quality standards across photography, film and post-production work.
Senior Social Media Content Creator at Parker’s
January 1, 0000 - December 1, 2025
Managed Parker’s social content operations end-to-end—content planning, shoot direction, editing, publishing coordination, and monthly insight reporting. Built a consistent weekly output system across approximately 5 reels, 2 carousels, 1 static post and high-volume stories to support always-on visibility. Delivered fast turnaround content within defined SLAs (reels/static/carousels within 24 hours; event recaps within 72 hours). Translated monthly platform insights into next-cycle creative direction, content themes, and production priorities. Developed to-do boards, shot lists, scripts and shot plans to maintain brand consistency across reels, TikTok-style videos, stories, carousels and campaign content. Coordinated with brand, marketing, graphic, restaurant and operations stakeholders to align content with business priorities, launches, events and seasonal moments. Supported occasional cross-brand content requirements across brands including SALT, Public, Somewhere, Shalw a, Kumo

Education

Bachelor's in Media Studies at Iqra University
January 1, 0000 - January 1, 0000
Postgraduate Diploma in Film and Photographic Arts at Indus Valley School of Art and Architecture (IVS)
January 1, 0000 - January 1, 0000
Master's in Digital Marketing at International Institute of Digital Marketing Studies (IIDsMS) - CPD Accredited
January 1, 0000 - January 1, 0000

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Real Estate & Construction, Education, Non-Profit Organization, Consumer Goods, Professional Services, Travel & Hospitality, Retail, Healthcare, Other

Skills

Experience Level