I’m Alli Balogun Kaosarat, a Social Media Manager who turns brand visibility into measurable growth through data-driven content strategy, performance analytics, and consistent community engagement. I create educational and conversion-focused multimedia content across Instagram and TikTok, and I use WhatsApp Business to connect directly with audiences and move leads forward. I’ve supported brands through integrated campaign planning, audience segmentation, and KPI-based optimization, while also strengthening discoverability through algorithm-aware posting and storytelling. With hands-on skills in photography, videography, and video editing (CapCut), I enjoy producing content that builds trust, improves reach, and keeps communities active and loyal.…

Alli Balogun Kaosarat

I’m Alli Balogun Kaosarat, a Social Media Manager who turns brand visibility into measurable growth through data-driven content strategy, performance analytics, and consistent community engagement. I create educational and conversion-focused multimedia content across Instagram and TikTok, and I use WhatsApp Business to connect directly with audiences and move leads forward. I’ve supported brands through integrated campaign planning, audience segmentation, and KPI-based optimization, while also strengthening discoverability through algorithm-aware posting and storytelling. With hands-on skills in photography, videography, and video editing (CapCut), I enjoy producing content that builds trust, improves reach, and keeps communities active and loyal.…

Available to hire

I’m Alli Balogun Kaosarat, a Social Media Manager who turns brand visibility into measurable growth through data-driven content strategy, performance analytics, and consistent community engagement. I create educational and conversion-focused multimedia content across Instagram and TikTok, and I use WhatsApp Business to connect directly with audiences and move leads forward.

I’ve supported brands through integrated campaign planning, audience segmentation, and KPI-based optimization, while also strengthening discoverability through algorithm-aware posting and storytelling. With hands-on skills in photography, videography, and video editing (CapCut), I enjoy producing content that builds trust, improves reach, and keeps communities active and loyal.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Yoruba
Fluent
English
Fluent

Work Experience

Social Media Manager at Sellmycarnaija
April 1, 2026 - Present
Planned and ran paid advertising campaigns to increase brand visibility and generate quality leads. Managed day-to-day publishing and audience interaction on Instagram and TikTok, creating educational video content to build trust with potential buyers and sellers. Used WhatsApp Business Suite to reach and communicate directly with the target audience, responding promptly to messages to maintain a reliable brand presence. Drove follower growth through consistent content and active engagement across platforms.
Social Media Marketer at Grized Grains Edibles
December 1, 2025 - March 1, 2026
Developed and executed data-driven social media strategies to position the rice brand competitively, increasing brand visibility, consumer trust, and market penetration. Created product-focused and lifestyle-oriented content highlighting quality, sourcing standards, and unique selling propositions to drive purchase intent. Designed and managed promotional campaigns for seasonal offers, distributor partnerships, and retail activations to stimulate sales and improve product turnover. Implemented targeted advertising strategies to reach households, food vendors, supermarkets, and bulk buyers across key geographic markets.
Social Media Manager at Her Core Initiative
November 1, 2025 - March 31, 2026
Spearheaded integrated, multi-platform campaigns to elevate brand awareness, strengthen digital positioning, and drive measurable audience engagement. Produced multimedia assets (graphics, short-form and long-form video) and conversion-focused copy aligned with the brand voice. Leveraged performance analytics and KPI frameworks to optimize reach, visibility, and community growth, using audience segmentation and behavioral analysis to refine content pathways for retention and loyalty. Built editorial calendars and campaign rollout frameworks to ensure efficient operations and cohesive cross-channel storytelling.
Social Media Manager (Intern) at Disciples Christian Network
November 1, 2024 - January 1, 2026
Executed a comprehensive social media strategy to expand digital reach, deepen audience interaction, and align online channels with organizational objectives. Accelerated content discovery through algorithm-conscious optimization, lifting average post impressions and achieving four-figure engagement. Established a structured content calendar and cross-ministry collaboration; reinforced digital authority through caption strategy and cohesive storytelling across platforms.
Social Media Manager at Her Core Initiative
June 1, 2024 - Present
Spearheaded integrated, multi-platform campaigns to elevate brand awareness, strengthen digital positioning, and drive measurable audience engagement in line with organizational objectives. Produced mission-driven multimedia assets—graphics, short- and long-form video, and conversion-oriented copy—ensuring consistency with brand voice and strategic communication goals. Leveraged performance analytics and KPI frameworks to continuously refine content strategy, optimize algorithm performance, and grow reach, visibility, and community engagement. Conducted audience segmentation and behavioral analysis to develop targeted content pathways that increase retention and nurture long-term digital loyalty. Built and maintained editorial calendars and campaign rollout frameworks to ensure operational efficiency and cohesive cross-channel storytelling.
Social Media Manager at NAQSS Organization
January 1, 2024 - January 1, 2025
Managed and optimized the organization's Instagram account to strengthen digital visibility and student engagement. Built engagement tactics, tracked performance metrics, and coordinated with teams across chapters to maintain cohesive brand voice and timely campaigns.
Social Media Manager at NAQSS Organisation
March 1, 2023 - April 30, 2024
Managed and optimized the organization’s Instagram account to strengthen digital visibility and student engagement. Achieved significant double-digit follower growth within one week through data-informed content planning, platform optimization, and targeted audience engagement. Increased engagement rate with a structured publishing cadence and audience segmentation analysis, tailoring content to community interests and behavior patterns. Enhanced brand awareness within the campus ecosystem by aligning messaging, visual identity, and narrative tone with institutional culture and audience expectations.

Education

Bachelor's Degree in Quantity Surveying at University of Ibadan
January 11, 2030 - June 29, 2026
Quantity Surveying at University of Ibadan
January 11, 2030 - June 1, 2024
Quantity Surveying (Degree) at University of Ibadan
January 1, 2024 - June 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Consumer Goods, Non-Profit Organization, Other