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I am a performance-driven Digital Marketing & Growth Manager with 8+ years of experience scaling DTC and ecommerce brands across Google, Meta, Bing ads, TikTok, and marketplaces. I architect full-funnel paid acquisition, CRO, SEO, and lifecycle marketing campaigns that have doubled revenue while maintaining a strong 4:1 ROI. I combine hands-on execution with data-driven analysis (SQL, GA4, Power BI) to drive profitable and scalable growth. I excel at campaign architecture, audience segmentation, attribution modeling, and KPI-driven optimization. I work cross-functionally with content, product, and tech teams, bringing data-backed storytelling to life with dashboards and lifecycle automation to improve retention and LTV. I also have hands-on experience with Shopify and marketplace integrations to accelerate non-paid traffic and revenue growth.…I am a performance-driven Digital Marketing & Growth Manager with 8+ years of experience scaling DTC and ecommerce brands across Google, Meta, Bing ads, TikTok, and marketplaces. I architect full-funnel paid acquisition, CRO, SEO, and lifecycle marketing campaigns that have doubled revenue while maintaining a strong 4:1 ROI. I combine hands-on execution with data-driven analysis (SQL, GA4, Power BI) to drive profitable and scalable growth. I excel at campaign architecture, audience segmentation, attribution modeling, and KPI-driven optimization. I work cross-functionally with content, product, and tech teams, bringing data-backed storytelling to life with dashboards and lifecycle automation to improve retention and LTV. I also have hands-on experience with Shopify and marketplace integrations to accelerate non-paid traffic and revenue growth.

Shiva Ram Kapil Pabba

Project Manager, Data Analyst, Digital Marketer, +4

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I am a performance-driven Digital Marketing & Growth Manager with 8+ years of experience scaling DTC and ecommerce brands across Google, Meta, Bing ads, TikTok, and marketplaces. I architect full-funnel paid acquisition, CRO, SEO, and lifecycle marketing campaigns that have doubled revenue while maintaining a strong 4:1 ROI. I combine hands-on execution with data-driven analysis (SQL, GA4, Power BI) to drive profitable and scalable growth. I excel at campaign architecture, audience segmentation, attribution modeling, and KPI-driven optimization. I work cross-functionally with content, product, and tech teams, bringing data-backed storytelling to life with dashboards and lifecycle automation to improve retention and LTV. I also have hands-on experience with Shopify and marketplace integrations to accelerate non-paid traffic and revenue growth.…I am a performance-driven Digital Marketing & Growth Manager with 8+ years of experience scaling DTC and ecommerce brands across Google, Meta, Bing ads, TikTok, and marketplaces. I architect full-funnel paid acquisition, CRO, SEO, and lifecycle marketing campaigns that have doubled revenue while maintaining a strong 4:1 ROI. I combine hands-on execution with data-driven analysis (SQL, GA4, Power BI) to drive profitable and scalable growth. I excel at campaign architecture, audience segmentation, attribution modeling, and KPI-driven optimization. I work cross-functionally with content, product, and tech teams, bringing data-backed storytelling to life with dashboards and lifecycle automation to improve retention and LTV. I also have hands-on experience with Shopify and marketplace integrations to accelerate non-paid traffic and revenue growth.

Available to hire

I am a performance-driven Digital Marketing & Growth Manager with 8+ years of experience scaling DTC and ecommerce brands across Google, Meta, Bing ads, TikTok, and marketplaces. I architect full-funnel paid acquisition, CRO, SEO, and lifecycle marketing campaigns that have doubled revenue while maintaining a strong 4:1 ROI. I combine hands-on execution with data-driven analysis (SQL, GA4, Power BI) to drive profitable and scalable growth.

I excel at campaign architecture, audience segmentation, attribution modeling, and KPI-driven optimization. I work cross-functionally with content, product, and tech teams, bringing data-backed storytelling to life with dashboards and lifecycle automation to improve retention and LTV. I also have hands-on experience with Shopify and marketplace integrations to accelerate non-paid traffic and revenue growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Growth Project Manager / Shopify Developer at On The Go Hosiery

February 1, 2025 - February 1, 2026

Led end-to-end planning and execution of digital marketing initiatives across paid media, SEO, social, CRO, content, and email automation. Managed multiple concurrent projects including site builds, feature enhancements, campaign launches, and optimization cycles, while maintaining 400% ROI and doubling revenue. Engineered full tracking infrastructure using GA4, GTM, Meta Pixel, TikTok Pixel, Microsoft UET, and server-side tracking to enable event-level attribution modeling. Managed and optimized a $1M+ annual paid media budget across Google Ads, Meta, TikTok, Microsoft Ads, and Google Shopping. Led full-funnel digital marketing strategy across Paid Search, Paid Social, SEO, CRO, Email, and Marketplace channels. Built a custom Shopify theme from scratch using Liquid, HTML, CSS, and JavaScript and integrated Shopify Admin API and Storefront API to manage products, inventory, and workflows. Designed campaign architecture including audience segmentation and funnel mapping. Developed a rob

Senior Customer Service Executive at Google Operations Center

August 1, 2019 - July 1, 2022

Operated within Ads Campaign Operations, serving as a data subject matter expert supporting Google Ads performance and campaign signal integrity. Managed daily campaign spend exceeding $100K during peak scaling periods, ensuring budget pacing aligned with ROAS and margin targets. Analyzed search query trends, impression share, and user behavior to identify organic and paid search growth opportunities. Collaborated to evaluate landing page alignment and optimize search-driven user journeys. Implemented conversion tracking using Google Tag Manager and GA4, and built structured dashboards to monitor CAC, ROAS, and CLTV.

Senior Process Executive at Cognizant India Private LTD

June 1, 2018 - July 1, 2019

Managed performance marketing campaigns across Google Ads with a focus on ROI and data-driven targeting. Supported enterprise advertisers managing seven-figure annual budgets. Used SQL and advanced Excel modeling to analyze campaign datasets, evaluate keyword performance, and identify optimization opportunities. Implemented and validated GA4 and Google Tag Manager tracking across ecommerce environments (including Shopify). Built dashboards in Power BI to track ROAS, CAC, and conversion rates; supported cross-channel optimization across paid search, display, remarketing, and social. Assisted with Shopify theme updates, metadata optimization, and SEO tracking integration.

Associate Technical Specialist at Tech Mahindra

June 1, 2016 - June 1, 2018

Managed digital marketing initiatives for global clients; leveraged SQL to extract and analyze operational datasets supporting performance reporting. Assisted in front-end development enhancements and performance optimizations; built advanced Excel dashboards and conducted keyword research, on-page SEO, and campaign optimization across Google Ads. Worked on web application components using HTML/CSS/JS and supported paid campaign monitoring with analytics integration; collaborated with cross-functional teams to align marketing campaigns with business objectives.