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I am a communications and marketing professional with 15+ years of experience focusing on communications, content and promotion strategies, campaigns and event planning. I have a broad background in event and training organization and a passion for creating meaningful products and inspiring projects that help companies grow. I'm a true team player who can work independently, navigate complexity with ease, and eagerly embrace new challenges that drive professional and personal growth.…I am a communications and marketing professional with 15+ years of experience focusing on communications, content and promotion strategies, campaigns and event planning. I have a broad background in event and training organization and a passion for creating meaningful products and inspiring projects that help companies grow. I'm a true team player who can work independently, navigate complexity with ease, and eagerly embrace new challenges that drive professional and personal growth.

Anna Kapshyienko

Project Manager, Content Creator, Content Producer, +7

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I am a communications and marketing professional with 15+ years of experience focusing on communications, content and promotion strategies, campaigns and event planning. I have a broad background in event and training organization and a passion for creating meaningful products and inspiring projects that help companies grow. I'm a true team player who can work independently, navigate complexity with ease, and eagerly embrace new challenges that drive professional and personal growth.…I am a communications and marketing professional with 15+ years of experience focusing on communications, content and promotion strategies, campaigns and event planning. I have a broad background in event and training organization and a passion for creating meaningful products and inspiring projects that help companies grow. I'm a true team player who can work independently, navigate complexity with ease, and eagerly embrace new challenges that drive professional and personal growth.

Available to hire

I am a communications and marketing professional with 15+ years of experience focusing on communications, content and promotion strategies, campaigns and event planning. I have a broad background in event and training organization and a passion for creating meaningful products and inspiring projects that help companies grow.

I’m a true team player who can work independently, navigate complexity with ease, and eagerly embrace new challenges that drive professional and personal growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Ukrainian

Fluent

English

Fluent

Dutch

Beginner

Russian

Fluent

Work Experience

Marketing Communications Executive at Cerba Research

December 31, 2023 - October 20, 2025

External and internal communications; Chair of Connect Team; Integrated marketing communications activities (events, web, social media, mail campaigns); Lead omni-channel marketing and communications campaigns; Create and curate Global Events Strategy; Brief and coordinate with agencies; Curate website and digital channels; Monitor and coordinate across product management, sales, engineering, and customer care; Develop multi-channel campaigns; Align materials with user needs and corporate standards; Monitor digital marketing performance and optimize strategies; Gather customer feedback to address challenges and improve experiences.

Marketing and Communications Executive at Zabaganka Creative Agency

December 31, 2012 - October 20, 2025

Led marketing and communications efforts; developed brand messaging; supported campaigns for clients; coordinated with internal teams and external partners.

Marketing Manager at Hana-M, Ukraine

December 31, 2020 - October 20, 2025

Led marketing management in Ukraine; oversaw campaign planning, content, and communications; drove brand growth.

Marketing and Communications Executive at Cerba Research

December 31, 2023 - October 20, 2025

External and internal communications, leading the Connect Team to execute integrated marketing communications activities (events, web, social media, email campaigns) with BD and inside sales. Led omni-channel marketing and communications campaigns, created and organized a Global Events Strategy, briefed and coordinated agencies, curated the website and digital communications channels, and collaborated with cross-functional teams in the EMEA region to reflect customer needs and expectations in marketing strategies.

External and Internal Communications Executive at Cerba Research, Ghent, Belgium

January 1, 2023 - December 31, 2023

External and internal communications; chairing the Connect Team; executive integrated marketing communications activities (events, web, social media, mail campaigns) with business development and inside sales; lead omnichannel marketing and communications campaigns; create and organize a Global Events Strategy A-Z (EU, US, Asia); briefing and agency coordination to build effective campaigns; curate the website and digital communications channels; Sales Force Marketing Communications Coordinator

Marketing Communications Coordinator at Remav ictaul, Ghent, Belgium

December 1, 2023 - Present

Drive interdepartmental coordination and communication in the EMEA region, collaborating with cross-functional teams (Product Management, Sales, Engineering, Customer Care, HR) to advance global product and market initiatives. Act as a liaison between corporate marketing and sales teams, ensuring customer needs and expectations are reflected in marketing strategies. Plan and manage marketing campaigns across multiple channels, ensuring consistent and compelling brand messaging throughout the customer lifecycle. Create and refine customer-focused marketing materials, ensuring alignment with user needs and corporate standards. Monitor and analyze digital marketing performance using insights to optimize strategies and improve customer engagement. Leverage customer feedback to address challenges, improve user experiences, and drive satisfaction and loyalty.