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Hi, I'm Karina, a marketer, project manager, and lifelong storyteller who loves bringing brands and communities together. Over the past few years, I've worked across social media, influencer marketing, content production, and campaign management, leading projects for regional brands and collaborating with creators across Southeast Asia. I recently completed my MBA and enjoy combining creativity with strategy to create campaigns that people genuinely connect with. Outside of work, you'll probably find me watching anime, attending fan events, practicing aerial hoop, or planning my next gaming session. I'm especially fascinated by how stories build communities.…Hi, I'm Karina, a marketer, project manager, and lifelong storyteller who loves bringing brands and communities together. Over the past few years, I've worked across social media, influencer marketing, content production, and campaign management, leading projects for regional brands and collaborating with creators across Southeast Asia. I recently completed my MBA and enjoy combining creativity with strategy to create campaigns that people genuinely connect with. Outside of work, you'll probably find me watching anime, attending fan events, practicing aerial hoop, or planning my next gaming session. I'm especially fascinated by how stories build communities.

Karina Boenardi

Digital Marketer, Content Creator, Content Strategist, +7

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Hi, I'm Karina, a marketer, project manager, and lifelong storyteller who loves bringing brands and communities together. Over the past few years, I've worked across social media, influencer marketing, content production, and campaign management, leading projects for regional brands and collaborating with creators across Southeast Asia. I recently completed my MBA and enjoy combining creativity with strategy to create campaigns that people genuinely connect with. Outside of work, you'll probably find me watching anime, attending fan events, practicing aerial hoop, or planning my next gaming session. I'm especially fascinated by how stories build communities.…Hi, I'm Karina, a marketer, project manager, and lifelong storyteller who loves bringing brands and communities together. Over the past few years, I've worked across social media, influencer marketing, content production, and campaign management, leading projects for regional brands and collaborating with creators across Southeast Asia. I recently completed my MBA and enjoy combining creativity with strategy to create campaigns that people genuinely connect with. Outside of work, you'll probably find me watching anime, attending fan events, practicing aerial hoop, or planning my next gaming session. I'm especially fascinated by how stories build communities.

Available to hire

Hi, I’m Karina, a marketer, project manager, and lifelong storyteller who loves bringing brands and communities together.

Over the past few years, I’ve worked across social media, influencer marketing, content production, and campaign management, leading projects for regional brands and collaborating with creators across Southeast Asia. I recently completed my MBA and enjoy combining creativity with strategy to create campaigns that people genuinely connect with.

Outside of work, you’ll probably find me watching anime, attending fan events, practicing aerial hoop, or planning my next gaming session. I’m especially fascinated by how stories build communities.

Skills

Copywriting

Data Visualization

Experience Level

Copywriting

Expert

Data Visualization

Intermediate

Language

English

Fluent

Japanese

Intermediate

Work Experience

Project Manager (Live Stream & Creator Commerce) at Boom X

January 1, 2026 - June 1, 2026

Portfolio management for live stream and creator commerce campaigns; GMV tracking and analytics.

Project Manager (Live stream & Creator Commerce) at Boom X, Singapore

January 1, 2026 - Present

Leading live stream and creator commerce projects; coordinating schedules, talent, and cross-functional teams; overseeing campaign execution across platforms.

Social Media Marketing and Project Manager at Boom Digital Media

October 1, 2023 - January 31, 2026

Led social media marketing and project management; built and optimized campaigns; managed 300+ affiliate relationships via TikTok Shop live campaigns; GMV tracking and analytics.

Social Media Marketing and Project Manager at Boom Digital Media, Singapore

October 1, 2023 - January 1, 2026

Managed social media content, creator partnerships, and affiliate marketing initiatives; planned and executed campaigns; tracked GMV, sales performance, and campaign analytics; engaged with fans and managed creators; amplified brand presence across platforms.

Head of Talent and Content Creator at Ohana Singapore, Singapore

January 1, 2019 - January 1, 2020

Led talent outreach and content creation; built and managed content calendar; collaborated with creators; hosted and produced content; contributed to brand growth in Singapore.

Cosplay Social Media Content Creator / Certified Aerial Hoop Instructor at Various / Ohana Singapore

January 1, 2018 - Present

Created cosplay-related social media content; taught aerial hoop; JLPT N3 credential.

Content Writer and Host (Freelance) at Clean Sound Studio, Indonesia

January 1, 2015 - Present

Created and hosted content researching Japanese culture and entertainment; wrote and edited engaging material; led content strategies.

Content Writer and Host at Cleansound Studio, Indonesia

January 1, 2015 - Present

Hosted and produced content for Cleansound Studio, including researching, scripting, recording, and on-camera hosting for series such as Je Pang Aneh; created daily and monthly social media content; managed ongoing projects and campaigns; analyzed social media performance and prepared reports for clients.