I'm a results-driven digital marketing professional specializing in media buying and performance marketing. I design and optimize paid campaigns on Meta Ads and TikTok Ads, build SOSTAC-based strategies, and manage full-funnel initiatives across industries. Currently, I serve as Marketing Manager at a digital agency, driving budget scaling and measurable ROI, while leading agency-wide client acquisition initiatives and overseeing end-to-end campaign lifecycles. I'm excited to bring my hands-on experience to a Media Buyer or Performance Marketer role and expand across new verticals.…

Kareem Shehab

I'm a results-driven digital marketing professional specializing in media buying and performance marketing. I design and optimize paid campaigns on Meta Ads and TikTok Ads, build SOSTAC-based strategies, and manage full-funnel initiatives across industries. Currently, I serve as Marketing Manager at a digital agency, driving budget scaling and measurable ROI, while leading agency-wide client acquisition initiatives and overseeing end-to-end campaign lifecycles. I'm excited to bring my hands-on experience to a Media Buyer or Performance Marketer role and expand across new verticals.…

Available to hire

I’m a results-driven digital marketing professional specializing in media buying and performance marketing. I design and optimize paid campaigns on Meta Ads and TikTok Ads, build SOSTAC-based strategies, and manage full-funnel initiatives across industries.

Currently, I serve as Marketing Manager at a digital agency, driving budget scaling and measurable ROI, while leading agency-wide client acquisition initiatives and overseeing end-to-end campaign lifecycles. I’m excited to bring my hands-on experience to a Media Buyer or Performance Marketer role and expand across new verticals.

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Skills

Experience Level

Facebook Ads
Expert
GA4
Expert
Copywriting
Intermediate
SEO
Intermediate
Branding
Intermediate
Google Ads
Intermediate
Social Media Design
Beginner

Language

Arabic
Fluent
English
Advanced

Work Experience

Marketing Manager at Not Studio — Digital Agency
February 1, 2026 - Present
Develop and implement integrated marketing strategies using the SOSTAC model, plan and manage performance marketing campaigns on Meta Ads optimizing for conversions, reach, and ROAS, lead client acquisition campaigns for the agency, and oversee full campaign lifecycle from strategy to reporting.
Freelance Media Buying at Marly Literary Agency
January 1, 2026 - Present
Plan and execute ad campaigns to drive enrollment for online creative writing and digital marketing courses, manage targeting and budgets, and optimize campaigns for profitability.
Dropshipping & Affiliate Marketer at Self-Employed
February 1, 2025 - August 1, 2025
Launched and managed an independent online store, sourced and advertised products via affiliate marketing, ran Meta Ads and TikTok Ads campaigns, tested creatives and audiences, and built funnels for performance tracking.
Marketing Projects Contributor at Sprints.ai — Bootcamp
December 1, 2024 - February 1, 2025
Contributed to content strategy and media buying campaigns: Bazooka project, a 6-month content strategy and calendar plan for Evergreen Solar, and an integrated marketing plan for Xiaomi.

Education

Digital Marketing Bootcamp at Sprints.ai
September 1, 2024 - January 1, 2025
English Language & Literature at Ain Shams University
January 1, 2018 - May 18, 2026

Qualifications

Digital Marketing Bootcamp — Sprints.ai
September 1, 2024 - January 1, 2025
Media Buying — Amr Galal
January 1, 2024 - December 31, 2024
Script Writer — Marly Literary Agency
January 1, 2024 - December 31, 2024
Content Writer — Marly Literary Agency
January 1, 2024 - December 31, 2024

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail
    paper Saving A Season

    A hotel’s Facebook page was hacked right before Eid season — the busiest booking period of the year. There was no time to recover the page, no time for new creatives, and reservations needed to start immediately.

    We created a new page from scratch and ran a quick campaign to build followers for trust. We then used old customer data to build a lookalike audience and launched a sales campaign with multiple creatives. We also worked on retaining and re-engaging past customers, which proved to be a great success.