Kanitha Srikureja

Coordinated with marketing agencies across the UK, Europe, Australia, and GCC to lead international PR campaigns, generating over $1M in earned media value through premium features in Vogue, Condé Nast Traveller, and Harper’s Bazaar. Co-created branded content with KOL Andrea Chong, boosting brand awareness and contributing to conversions and sales for Rakxa. Drafted Q&A materials and key messaging for media pitches to secure placements in top-tier publications.

Researched and proposed enhanced telesales strategies to improve debt collection efficiency; presenting to the CEO resulted in a 3% improvement. Assisted in client meetings to market products on the company website, including customized videos and campaigns, contributing to a 2% increase in client sales revenue.

Presented how influencers could boost hotel occupancy by 10%, based on secondary market research; supervised real-time media performance by creating online content and posts; redesigned the company website page to improve SEO and increase organic traffic.