Public Relations and Partnerships professional with international campaign experience in the luxury wellness and hospitality sectors. Currently coordinating global PR initiatives at RX Wellness, securing placements in top-tier publications including Vogue, Condé Nast Traveller, and Harper’s Bazaar, generating over $1M in earned media value. Experienced in media relations, KOL collaborations, and cross-market campaign coordination across Uk, Us, Europe, Australia, and the GCC

Kanitha Srikureja

Public Relations and Partnerships professional with international campaign experience in the luxury wellness and hospitality sectors. Currently coordinating global PR initiatives at RX Wellness, securing placements in top-tier publications including Vogue, Condé Nast Traveller, and Harper’s Bazaar, generating over $1M in earned media value. Experienced in media relations, KOL collaborations, and cross-market campaign coordination across Uk, Us, Europe, Australia, and the GCC

Available to hire

Public Relations and Partnerships professional with international campaign experience in the luxury wellness and hospitality sectors. Currently coordinating global PR initiatives at RX Wellness, securing placements in top-tier publications including Vogue, Condé Nast Traveller, and Harper’s Bazaar, generating over $1M in earned media value. Experienced in media relations, KOL collaborations, and cross-market campaign coordination across Uk, Us, Europe, Australia, and the GCC

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Thai
Fluent
English
Fluent
Hindi
Advanced

Work Experience

PR and Partnership Associate at RX Wellness Company Limited
February 1, 2024 - Present
Coordinated with marketing agencies across the UK, Europe, Australia, and GCC to lead international PR campaigns, generating over $1M in earned media value through premium features in Vogue, Condé Nast Traveller, and Harper’s Bazaar. Co-created branded content with KOL Andrea Chong, boosting brand awareness and contributing to conversions and sales for Rakxa. Drafted Q&A materials and key messaging for media pitches to secure placements in top-tier publications.
Strategy and Marketing Intern at Global Service Center Public Company Limited
June 1, 2023 - August 31, 2023
Researched and proposed enhanced telesales strategies to improve debt collection efficiency; presenting to the CEO resulted in a 3% improvement. Assisted in client meetings to market products on the company website, including customized videos and campaigns, contributing to a 2% increase in client sales revenue.
Marketing and Sales Intern at Compass Hospitality Company Limited
September 1, 2022 - December 31, 2022
Presented how influencers could boost hotel occupancy by 10%, based on secondary market research; supervised real-time media performance by creating online content and posts; redesigned the company website page to improve SEO and increase organic traffic.
Finance Intern at Apple Wealth Securities
December 1, 2018 - January 31, 2019
Assisted in wealth management and financial planning, identified cost-saving opportunities in resource allocation, and tailored investment opportunities for a client, resulting in a profitable stock purchase.
Finance Intern at Bank of Ayudhya
December 1, 2017 - January 31, 2018
Prepared risk analysis reports for a food industry client; board decisions aligned with recommendations to avoid investment.

Education

MSc International Management at King's College London
September 1, 2023 - January 1, 2025
Bachelor of Science with Honors in Business and Management at University of Exeter
September 1, 2019 - December 1, 2022
A-Levels at Harrow International School of Bangkok
January 11, 2030 - March 12, 2026
IGCSEs at Harrow International School of Bangkok
January 11, 2030 - March 12, 2026
MSc International Management at King's College London
September 1, 2023 - January 1, 2025
BSc (Hons) Business and Management at University of Exeter
September 1, 2019 - December 1, 2022
A-Levels at Harrow International School of Bangkok
January 1, 2019 - January 1, 2019
IGCSEs at Harrow International School of Bangkok
January 1, 2019 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Financial Services, Travel & Hospitality, Professional Services, Healthcare, Education