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Hi, I’m Karel, a dynamic and strategic Creative Designer and Content Creator specializing in high-end visual aesthetics, digital brand management, and viral short-form video production (TikTok, Instagram Reels). I have a proven track record of conceptualizing and executing data-driven social media campaigns that maximize viewer retention and accelerate community growth. I transform minimalist luxury concepts into compelling digital assets that drive engagement and cross-channel conversions. I’m adept at turning ideas into scalable brand assets and campaigns that resonate across platforms.…Hi, I’m Karel, a dynamic and strategic Creative Designer and Content Creator specializing in high-end visual aesthetics, digital brand management, and viral short-form video production (TikTok, Instagram Reels). I have a proven track record of conceptualizing and executing data-driven social media campaigns that maximize viewer retention and accelerate community growth. I transform minimalist luxury concepts into compelling digital assets that drive engagement and cross-channel conversions. I’m adept at turning ideas into scalable brand assets and campaigns that resonate across platforms.

KAREL M

Video Editor, Post-Production, Content Producer, +6

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Hi, I’m Karel, a dynamic and strategic Creative Designer and Content Creator specializing in high-end visual aesthetics, digital brand management, and viral short-form video production (TikTok, Instagram Reels). I have a proven track record of conceptualizing and executing data-driven social media campaigns that maximize viewer retention and accelerate community growth. I transform minimalist luxury concepts into compelling digital assets that drive engagement and cross-channel conversions. I’m adept at turning ideas into scalable brand assets and campaigns that resonate across platforms.…Hi, I’m Karel, a dynamic and strategic Creative Designer and Content Creator specializing in high-end visual aesthetics, digital brand management, and viral short-form video production (TikTok, Instagram Reels). I have a proven track record of conceptualizing and executing data-driven social media campaigns that maximize viewer retention and accelerate community growth. I transform minimalist luxury concepts into compelling digital assets that drive engagement and cross-channel conversions. I’m adept at turning ideas into scalable brand assets and campaigns that resonate across platforms.

Available to hire

Hi, I’m Karel, a dynamic and strategic Creative Designer and Content Creator specializing in high-end visual aesthetics, digital brand management, and viral short-form video production (TikTok, Instagram Reels).

I have a proven track record of conceptualizing and executing data-driven social media campaigns that maximize viewer retention and accelerate community growth. I transform minimalist luxury concepts into compelling digital assets that drive engagement and cross-channel conversions. I’m adept at turning ideas into scalable brand assets and campaigns that resonate across platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

German

Fluent

English

Advanced

Spanish; Castilian

Advanced

Czech

Advanced

Work Experience

Freelance Creative Designer & Content Creator

January 1, 2024 - Present

Produce high-converting organic short-form videos for e-commerce and lifestyle brands, focusing on engaging hooks and narrative-driven formats. Design holistic social media brand kits, templates, and digital assets ensuring cross-platform brand alignment and professional aesthetic. Monitor daily viral trends and algorithm updates across TikTok and Instagram to pivot creative direction proactively and maximize organic reach. Collaborated directly with brand founders and marketing leads to design, test, and scale seasonal multi-channel campaign architectures. Crafted visually premium identity designs and promotional layouts for direct-to-consumer (DTC) brands, boosting consumer trust and engagement. Analyzed audience engagement metrics weekly to refine visual hooks and graphic iterations, leading to improved click-through rates on digital assets.

Digital Brand Specialist & Graphic Designer

January 1, 2022 - January 1, 2024

Produce high-concept digital brand assets and short-form video content for remote, global brands. Design brand kits, templates, and promotional materials ensuring cross-platform consistency and premium aesthetics. Stay ahead of platform trends and algorithm changes to optimize organic reach. Collaborate with founders and marketing leads to design, test, and scale seasonal multi-channel campaigns. Develop visually premium identity designs for DTC brands to boost consumer trust and engagement. Weekly analysis of engagement metrics to refine visual hooks and improve asset performance.

E-commerce Video Editor & Short-Form Performance Strategist

January 1, 2021 - Present

Results-driven Video Editor and Multimedia Engineer with 5+ years of experience crafting high-conversion short-form ads, UGC campaigns, and VSLs for direct-to-consumer brands. Specialized in scroll-stopping hooks, high-retention pacing, and scalable asset variant production. Led multi-platform ad creative pipelines and optimized for pet wellness and health-focused brands.

Founder & Lead Post-Production Engineer at Wilani LLC

January 1, 2021 - Present

Constructed and operated dedicated digital media asset pipelines, executing high-volume short-form ad variations tailored for paid social acquisition (Meta, YouTube, TikTok). Transformed raw UGC clips, b-roll material, and studio product shots into high-performing direct-to-consumer creatives while maintaining strict branding. Architected modular editing frameworks that slashed asset iteration timelines by 50%, enabling rapid hook testing loops for performance marketing teams. Managed secure cloud project hubs, delivering flawless editable project files, asset backups, and synchronized handoffs.

Co-Founder & Content Infrastructure Lead at Holistic Analyse & Digital Content Ecosystems

January 1, 2015 - January 1, 2021

Co-founded and scaled an independent multi-channel digital health and consumer wellness brand from original creative roadmap to active consumer media presence. Oversaw complete video editing operations, crafting long-form educational content alongside high-impact social teasers. Established typography guidelines, audio mastering checklists, and visual continuity standards to ensure long-term brand authority. Led content infrastructure and production workflows, enabling asynchronous collaboration across remote teams from 2015 to 2021.