Karen Marie Alagde

Social Media Manager at Shin Mann-Hann Corp.

Created and designed content for social media platforms to boost brand visibility and audience engagement; managed end-to-end social media operations including scheduling, publishing, and community management; identified collaboration opportunities to expand reach and grow the brand's online presence.

Business Development Assistant at BPI/MS Insurance Corporation

Delivered presentations and training across all sales channels to equip agents with in-depth product knowledge; guided and prepared prospective agents for the Insurance Commission Licensure Examination, improving pass rates and agent readiness.

Marketing Assistant at Marketing Department

Developed and executed marketing programs, strategies, and promotional campaigns for specific sales channels through thorough analysis of the marketing environment. Implemented, tracked, and monitored incentive programs using information systems reports, ensuring timely delivery and goal attainment. Evaluated and analyzed the effectiveness and efficiency of incentive programs, providing data-driven recommendations for continuous improvement. Coordinated with internal and external stakeholders for corporate communications, sponsorships, and advertising initiatives. Formulated projects and campaigns aligned with PR, corporate communication, and advertising requirements across various business units. Prepared creative briefs and direction documents for advertising agencies to ensure accurate execution of marketing requirements. Prepared documentary requirements for the approval of marketing and/or sales promotions programs in compliance with company standards. Conducted product knowledge