Karen Chan

Brand Lead of AVITA – Global Consumer Brand with Retail & eCommerce Presence; spearheaded rebrand strategy, reframing tech into interactive lifestyle experiences for next-gen audiences, increasing brand affinity by 20% across Asia; enhanced regional market share by 8% through product launches, influencer partnerships and brand initiatives; boosted regional brand visibility by 12% through executive interviews, social content and experiential activations; led cross-functional regional teams and agencies to deliver cohesive brand experiences across all consumer touchpoints.

Drove a 30% increment in new consumer acquisition by leading the development of co-brand partnerships, designing consumer reward programs and organizing lifestyle-driven events; Enhanced user engagement by 15% through personalized content strategies delivered across app, web and offline channels.

Translated consumer insights into brand propositions and creative strategies for diverse portfolios, ensuring resonance across lifestyle and retail sectors; Managed multi-channel integrated campaigns exceeding HK$2M in budget (ATL, Social, Event, Digital, BTL) from concept to execution, collaborating with internal teams and external partners.