Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hello! I'm Karen Chan, a Marketing Communications professional with extensive experience shaping brands across global, regional and local markets. Currently pursuing a career as a Freelance Brand Marketing Strategist, I bring the agility of a strategist and the vision of a storyteller, delivering measurable growth while sparking authentic consumer engagement.…

Karen Chan

Brand Strategist, Marketing Strategist, Content Strategist, +2





Hello! I'm Karen Chan, a Marketing Communications professional with extensive experience shaping brands across global, regional and local markets. Currently pursuing a career as a Freelance Brand Marketing Strategist, I bring the agility of a strategist and the vision of a storyteller, delivering measurable growth while sparking authentic consumer engagement.…

Available to hire

Hello! I’m Karen Chan, a Marketing Communications professional with extensive experience shaping brands across global, regional and local markets. Currently pursuing a career as a Freelance Brand Marketing Strategist, I bring the agility of a strategist and the vision of a storyteller, delivering measurable growth while sparking authentic consumer engagement.

Skills

Brand Identity

Branding

Copywriting

Experience Level

Brand Identity

Expert

Branding

Expert

Copywriting

Intermediate

Language

English

Fluent

French

Beginner

Chinese

Fluent

Work Experience

Regional Marketing Manager, Asia at Nexstgo

April 1, 2020 - May 1, 2022

Brand Lead of AVITA – Global Consumer Brand with Retail & eCommerce Presence; spearheaded rebrand strategy, reframing tech into interactive lifestyle experiences for next-gen audiences, increasing brand affinity by 20% across Asia; enhanced regional market share by 8% through product launches, influencer partnerships and brand initiatives; boosted regional brand visibility by 12% through executive interviews, social content and experiential activations; led cross-functional regional teams and agencies to deliver cohesive brand experiences across all consumer touchpoints.

Marketing Manager at Next Digital

June 1, 2018 - February 1, 2020

Drove a 30% increment in new consumer acquisition by leading the development of co-brand partnerships, designing consumer reward programs and organizing lifestyle-driven events; Enhanced user engagement by 15% through personalized content strategies delivered across app, web and offline channels.

Associate Account Director at Metta Communications

August 1, 2015 - August 1, 2017

Translated consumer insights into brand propositions and creative strategies for diverse portfolios, ensuring resonance across lifestyle and retail sectors; Managed multi-channel integrated campaigns exceeding HK$2M in budget (ATL, Social, Event, Digital, BTL) from concept to execution, collaborating with internal teams and external partners.

Account Manager at Cheil Worldwide

March 1, 2012 - June 1, 2015

Developed proposition strategies for global brands and managed large-scale campaigns with budgets over HK$500K, coordinating with HQ offices and stakeholders to ensure brand consistency and local relevance across ATL, BTL, Event and Social channels. Brands: Samsung, Samsonite, LINE. Achievement: Samsung “Virtual Photo Tour” campaign increased market share by 12.5% and won the Effie Hong Kong Marketing Effectiveness Award.