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I’m Karen Salas, an Art Director and Graphic Designer based in Budapest, Hungary, passionate about creating memorable brands through strong visual communication. I work across brand identity and guidelines, advertising and campaign design, print and production, social media content, and art direction—bringing ideas from concept to final delivery. Alongside design, I enjoy coordinating projects and keeping workflows organized. I’ve supported teams and multidisciplinary projects since 2003, working closely with clients, suppliers, and internal departments to manage requirements, schedules, and follow-ups, including the use of AI-assisted tools to improve efficiency and output quality.…I’m Karen Salas, an Art Director and Graphic Designer based in Budapest, Hungary, passionate about creating memorable brands through strong visual communication. I work across brand identity and guidelines, advertising and campaign design, print and production, social media content, and art direction—bringing ideas from concept to final delivery. Alongside design, I enjoy coordinating projects and keeping workflows organized. I’ve supported teams and multidisciplinary projects since 2003, working closely with clients, suppliers, and internal departments to manage requirements, schedules, and follow-ups, including the use of AI-assisted tools to improve efficiency and output quality.

Karen Salas

Art Director, Brand Designer, Brand Strategist, +5

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I’m Karen Salas, an Art Director and Graphic Designer based in Budapest, Hungary, passionate about creating memorable brands through strong visual communication. I work across brand identity and guidelines, advertising and campaign design, print and production, social media content, and art direction—bringing ideas from concept to final delivery. Alongside design, I enjoy coordinating projects and keeping workflows organized. I’ve supported teams and multidisciplinary projects since 2003, working closely with clients, suppliers, and internal departments to manage requirements, schedules, and follow-ups, including the use of AI-assisted tools to improve efficiency and output quality.…I’m Karen Salas, an Art Director and Graphic Designer based in Budapest, Hungary, passionate about creating memorable brands through strong visual communication. I work across brand identity and guidelines, advertising and campaign design, print and production, social media content, and art direction—bringing ideas from concept to final delivery. Alongside design, I enjoy coordinating projects and keeping workflows organized. I’ve supported teams and multidisciplinary projects since 2003, working closely with clients, suppliers, and internal departments to manage requirements, schedules, and follow-ups, including the use of AI-assisted tools to improve efficiency and output quality.

Available to hire

I’m Karen Salas, an Art Director and Graphic Designer based in Budapest, Hungary, passionate about creating memorable brands through strong visual communication. I work across brand identity and guidelines, advertising and campaign design, print and production, social media content, and art direction—bringing ideas from concept to final delivery.

Alongside design, I enjoy coordinating projects and keeping workflows organized. I’ve supported teams and multidisciplinary projects since 2003, working closely with clients, suppliers, and internal departments to manage requirements, schedules, and follow-ups, including the use of AI-assisted tools to improve efficiency and output quality.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Expert

Leadership

Expert

Adobe InDesign

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Intermediate

Hungarian

Beginner

Work Experience

Independent Art Director / Graphic Designer

January 1, 2026 - Present

Design and visual communication work for independent clients and businesses, including brand development and art direction. Coordinate projects end-to-end: client communication, organizing requirements, and follow-ups from initial brief through final delivery.

Independent Creative Director

January 1, 2026 - Present

Leads brand identity, creative direction, advertising, editorial design, packaging design, marketing strategy, social media design, audiovisual production, digital design, and photography. Works with founders, entrepreneurs, and creative studios delivering consistent brand experiences across channels (print, digital, and audiovisual). Provides creative strategy and execution from concept to delivery, including art direction and design systems.

Senior Graphic Designer at Midwestern Career College International

December 1, 2020 - October 31, 2025

Working with college on brand identity, creative strategy, social media, digital communication and audiovisual production.

Creative Director, Art Direction & Project Coordination at Semprenoi

January 1, 2009 - December 31, 2013

Progressed through roles within the company, coordinating creative and audiovisual projects with multidisciplinary teams, suppliers, schedules, and project deliverables. Supported work organization, task allocation, meetings, and communication between clients, teams, and departments. Guided visual language development and project execution from concept to final production.

Creative Director & Creative VP at Sempeno

January 1, 2009 - January 1, 2013

Led the creative department overseeing branding, advertising, digital campaigns, and integrated communications for a diverse portfolio of national and international clients. Managed multidisciplinary teams while ensuring creative excellence, strategic consistency, and high-quality delivery across print and digital outputs, with a strong emphasis on integrated campaign execution.

Creative Director & Creative VP at SemperNoi

January 1, 2009 - January 1, 2013

Directed the creative department, overseeing branding, advertising, digital campaigns, and integrated communications for a national and international client portfolio. Managed multidisciplinary teams while ensuring creative excellence, strategic consistency, and high-quality project delivery. Advanced through roles from Senior Graphic Designer to Art Director before assuming Creative Director leadership.

Senior Graphic Designer → Art Director → Creative Director at Semprenoi

January 1, 2005 - December 31, 2009

Developed brand identities and led design for ATL/BTL campaigns, editorial projects, packaging, and visual communication strategies. Directed the studio’s visual language and supervised projects from concept development through final production.

Senior Graphic Designer → Art Director → Creative Director at Sempeno

January 1, 2005 - January 1, 2009

Progressed through multiple creative leadership roles, developing brand identities, advertising campaigns, editorial projects, packaging systems, and visual communication strategies. Directed the studio’s visual language and supervised projects from concept development through final production, ensuring consistency and technical quality.

Senior Graphic Designer → Art Director → Creative Director at SemperNoi

January 1, 2005 - January 1, 2009

Progressed through increasing creative leadership responsibilities, creating brand identities, advertising campaigns, editorial projects, packaging systems, and visual communication strategies. Directed the studio’s visual language and supervised projects from concept development through final production. Focused on visual cohesion, quality, and technical excellence in design delivery.

Graphic Designer at Colorama

January 1, 2003 - December 31, 2005

Created graphic design, advertising, and visual communication materials. Coordinated production requirements and collaborated with suppliers to ensure quality and timely delivery.

Senior Graphic Designer at Colorama

January 1, 2003 - January 1, 2005

Designed corporate identities, printed materials, packaging, and editorial projects for regional consumer brands. Collaborated closely with production teams to ensure quality, consistency, and technical excellence.