I’m Karen Salas, an independent creative director with over 20 years of experience shaping brand identity, campaigns, and visual communication systems across print, digital, and audiovisual media. I’m passionate about translating business goals into memorable creative directions—combining strategic thinking with strong art direction to build brands people truly remember. I’ve led multidisciplinary teams and guided projects from concept to execution, working closely with founders, entrepreneurs, and creative studios. My focus includes brand identity and creative direction, advertising and editorial design, packaging design, marketing strategy, social media design, and audiovisual production—supported by hands-on digital design workflows using tools like Adobe Creative Suite, Figma, and CorelDRAW.…

Karen Salas

I’m Karen Salas, an independent creative director with over 20 years of experience shaping brand identity, campaigns, and visual communication systems across print, digital, and audiovisual media. I’m passionate about translating business goals into memorable creative directions—combining strategic thinking with strong art direction to build brands people truly remember. I’ve led multidisciplinary teams and guided projects from concept to execution, working closely with founders, entrepreneurs, and creative studios. My focus includes brand identity and creative direction, advertising and editorial design, packaging design, marketing strategy, social media design, and audiovisual production—supported by hands-on digital design workflows using tools like Adobe Creative Suite, Figma, and CorelDRAW.…

Available to hire

I’m Karen Salas, an independent creative director with over 20 years of experience shaping brand identity, campaigns, and visual communication systems across print, digital, and audiovisual media. I’m passionate about translating business goals into memorable creative directions—combining strategic thinking with strong art direction to build brands people truly remember.

I’ve led multidisciplinary teams and guided projects from concept to execution, working closely with founders, entrepreneurs, and creative studios. My focus includes brand identity and creative direction, advertising and editorial design, packaging design, marketing strategy, social media design, and audiovisual production—supported by hands-on digital design workflows using tools like Adobe Creative Suite, Figma, and CorelDRAW.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent
Hungarian
Fluent

Work Experience

Independent Creative Director
January 1, 2026 - Present
Leads brand identity, creative direction, advertising, editorial design, packaging design, marketing strategy, social media design, audiovisual production, digital design, and photography. Works with founders, entrepreneurs, and creative studios delivering consistent brand experiences across channels (print, digital, and audiovisual). Provides creative strategy and execution from concept to delivery, including art direction and design systems.
Senior Graphic Designer at Midwestern Career College International
December 1, 2020 - October 31, 2025
Working with college on brand identity, creative strategy, social media, digital communication and audiovisual production.
Creative Director & Creative VP at Sempeno
January 1, 2009 - January 1, 2013
Led the creative department overseeing branding, advertising, digital campaigns, and integrated communications for a diverse portfolio of national and international clients. Managed multidisciplinary teams while ensuring creative excellence, strategic consistency, and high-quality delivery across print and digital outputs, with a strong emphasis on integrated campaign execution.
Creative Director & Creative VP at SemperNoi
January 1, 2009 - January 1, 2013
Directed the creative department, overseeing branding, advertising, digital campaigns, and integrated communications for a national and international client portfolio. Managed multidisciplinary teams while ensuring creative excellence, strategic consistency, and high-quality project delivery. Advanced through roles from Senior Graphic Designer to Art Director before assuming Creative Director leadership.
Senior Graphic Designer → Art Director → Creative Director at Sempeno
January 1, 2005 - January 1, 2009
Progressed through multiple creative leadership roles, developing brand identities, advertising campaigns, editorial projects, packaging systems, and visual communication strategies. Directed the studio’s visual language and supervised projects from concept development through final production, ensuring consistency and technical quality.
Senior Graphic Designer → Art Director → Creative Director at SemperNoi
January 1, 2005 - January 1, 2009
Progressed through increasing creative leadership responsibilities, creating brand identities, advertising campaigns, editorial projects, packaging systems, and visual communication strategies. Directed the studio’s visual language and supervised projects from concept development through final production. Focused on visual cohesion, quality, and technical excellence in design delivery.
Senior Graphic Designer at Colorama
January 1, 2003 - January 1, 2005
Designed corporate identities, printed materials, packaging, and editorial projects for regional consumer brands. Collaborated closely with production teams to ensure quality, consistency, and technical excellence.

Education

Graphic Design at Instituto de Diseño de Valencia
March 15, 1999 - July 15, 2002

Qualifications

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Other, Retail, Education

Skills

Experience Level