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I'm a senior social media and growth marketer with 8+ years of experience building performance-driven programs for B2B, B2C, and D2C brands. I've consistently boosted organic engagement and audience growth, achieving a 35% lift in engagement and a 28% increase in LinkedIn followers within six months, while driving 40% more website traffic from social channels. I combine strategic planning with hands-on execution, specializing in content strategy, editorial planning, community management, and GA4 reporting. I define and track KPIs such as engagement, reach, impressions, CTR, and traffic, turning data into actionable insights. I thrive on delivering KPI-led content calendars and cross-channel campaigns that align with marketing objectives and deliver measurable growth.…I'm a senior social media and growth marketer with 8+ years of experience building performance-driven programs for B2B, B2C, and D2C brands. I've consistently boosted organic engagement and audience growth, achieving a 35% lift in engagement and a 28% increase in LinkedIn followers within six months, while driving 40% more website traffic from social channels. I combine strategic planning with hands-on execution, specializing in content strategy, editorial planning, community management, and GA4 reporting. I define and track KPIs such as engagement, reach, impressions, CTR, and traffic, turning data into actionable insights. I thrive on delivering KPI-led content calendars and cross-channel campaigns that align with marketing objectives and deliver measurable growth.

Karen Silva

Content Creator, Web Designer, Digital Marketer, +7

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I'm a senior social media and growth marketer with 8+ years of experience building performance-driven programs for B2B, B2C, and D2C brands. I've consistently boosted organic engagement and audience growth, achieving a 35% lift in engagement and a 28% increase in LinkedIn followers within six months, while driving 40% more website traffic from social channels. I combine strategic planning with hands-on execution, specializing in content strategy, editorial planning, community management, and GA4 reporting. I define and track KPIs such as engagement, reach, impressions, CTR, and traffic, turning data into actionable insights. I thrive on delivering KPI-led content calendars and cross-channel campaigns that align with marketing objectives and deliver measurable growth.…I'm a senior social media and growth marketer with 8+ years of experience building performance-driven programs for B2B, B2C, and D2C brands. I've consistently boosted organic engagement and audience growth, achieving a 35% lift in engagement and a 28% increase in LinkedIn followers within six months, while driving 40% more website traffic from social channels. I combine strategic planning with hands-on execution, specializing in content strategy, editorial planning, community management, and GA4 reporting. I define and track KPIs such as engagement, reach, impressions, CTR, and traffic, turning data into actionable insights. I thrive on delivering KPI-led content calendars and cross-channel campaigns that align with marketing objectives and deliver measurable growth.

Available to hire

I’m a senior social media and growth marketer with 8+ years of experience building performance-driven programs for B2B, B2C, and D2C brands. I’ve consistently boosted organic engagement and audience growth, achieving a 35% lift in engagement and a 28% increase in LinkedIn followers within six months, while driving 40% more website traffic from social channels.

I combine strategic planning with hands-on execution, specializing in content strategy, editorial planning, community management, and GA4 reporting. I define and track KPIs such as engagement, reach, impressions, CTR, and traffic, turning data into actionable insights. I thrive on delivering KPI-led content calendars and cross-channel campaigns that align with marketing objectives and deliver measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Consultant (3-Month Contract) – Brand Positioning, Digital Systems & Content Strategy at Adler Marlow

September 1, 2025 - October 16, 2025

Boutique luxury travel design agency engagement focusing on brand positioning, digital systems, and content strategy across Spain, Portugal & Morocco.

Growth Marketing Manager – Social and Content Lead at Urban Brand Creative

July 1, 2023 - Present

Lead social media strategy aligned with marketing and growth objectives; increased organic engagement by 35% through structured content optimisation and performance analysis; increased website traffic from social channels by 40% through improved CTA structure and content sequencing; define and track KPIs, including engagement rate, reach, impressions, CTR, and website traffic; develop and manage monthly content calendars across LinkedIn and supporting platforms; analyse GA4 and native platform analytics to optimise performance; deliver monthly performance reports and strategic insights to stakeholders; support integrated digital marketing campaigns across channels.

Senior Project Manager / Senior Digital Marketing Manager – Digital Strategy, Brand Systems & Growth at Urban Brand Creative

July 1, 2023 - Present

Senior leadership across multi-brand digital strategies, overseeing cross-functional marketing, paid media, content, and e-commerce programs for B2B, B2C, and D2C clients across Europe and North America.

Head of Digital Marketing & Growth at Silva Oak Pty Ltd

June 30, 2023 - October 16, 2025

Led digital marketing & growth initiatives for a national printing & marketing services firm, bridging traditional and digital channels across multiple industries.

Growth Marketing Manager at Urban Brand Creative

January 1, 2023 - Present

Owned end-to-end growth marketing across paid media, website, email, and CRM. Planned and launched multi-channel demand generation campaigns aligned to pipeline goals. Improved conversion rates through landing page optimization and structured A/B testing. Built lifecycle email flows to support lead nurturing, qualification, and timely sales follow-up. Worked closely with sales stakeholders to improve lead quality and hand-off processes. Set up analytics and reporting to track funnel performance and guide optimization decisions.

Marketing Consultant – Social and Content Strategy at Adler & Marlow

January 1, 2022 - January 1, 2023

Designed and implemented structured social media strategies aligned with brand positioning; established performance benchmarks and reporting frameworks; built editorial calendars to support audience growth and engagement; monitored engagement rate, reach, and traffic metrics to refine content direction; delivered monthly performance reporting and optimisation recommendations; improved brand visibility through consistent cross-platform content execution.

Growth Marketing Manager at Adler & Marlow

January 1, 2022 - January 1, 2023

Designed and implemented growth and lifecycle marketing strategies for service-led businesses. Built lead magnets and automated email sequences to sustain a consistent funnel. Optimized website journeys to reduce friction and improve engagement and conversion. Created reporting frameworks to improve visibility into attribution and performance. Supported sales teams with clear qualification criteria and lead handoff workflows.

Growth Marketing Manager at Alder & Marlow

January 1, 2022 - January 1, 2023

Designed growth and lifecycle marketing strategies for service-led businesses. Built lead magnets and automated email sequences to support consistent pipeline generation. Optimized website journeys to reduce friction and improve engagement and conversion. Created reporting frameworks to improve attribution and performance visibility. Supported sales teams with clear qualification criteria and lead hand-off processes.

Growth Marketing Manager – Social and Content at Buzz5ive

January 1, 2018 - January 1, 2022

Managed social media strategy for B2B and service-based clients; defined campaign KPIs aligned with engagement and traffic objectives; built and executed performance-driven content calendars; increased audience engagement and CTR through ongoing optimisation; monitored engagement, CTR, and traffic performance using GA4; aligned social media initiatives with website updates and integrated marketing campaigns.

Growth Marketing Manager at Buzz5ive

January 1, 2018 - January 1, 2022

Led growth marketing strategy and execution for multiple B2B and service-based clients. Managed paid media across LinkedIn Ads and Google Ads to drive qualified demand. Owned website optimization across WordPress, Wix, and Shopify. Set up CRM workflows for lead capture, qualification, routing, and follow-up. Used analytics to prioritize experiments and improve performance over time. Served as the primary marketing contact, aligning activity with business objectives.

Marketing Manager at Silva Oak Pty Ltd

December 31, 2014 - October 16, 2025

Managed integrated marketing for a national printing & marketing services company, coordinating traditional and digital channels and delivering campaigns that strengthened client retention.