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I'm Karen Smith, a strategic growth marketing leader specialising in digital & AI marketing with 10+ years’ experience driving measurable growth across SaaS, technology and B2B organisations. I have expertise in ABM & digital first strategies, from SEO, AI brand discovery, paid advertising and performance analytics, using data-led decision making to optimise online visibility, demand generation and conversion in the Australian market. I bring hands-on execution and strategic leadership, delivering cross-functional programs, transforming brands, and building high-performing teams. My work ranges from ABM and digital marketing transformations to partnerships and multi-channel campaigns that have delivered multi-million-dollar ARR growth and tens of millions in pipeline. I'm based in Australia, and I have extensive experience across global brands. I'm happy to work with Australian or International clients on a contract / consultancy basis.…I'm Karen Smith, a strategic growth marketing leader specialising in digital & AI marketing with 10+ years’ experience driving measurable growth across SaaS, technology and B2B organisations. I have expertise in ABM & digital first strategies, from SEO, AI brand discovery, paid advertising and performance analytics, using data-led decision making to optimise online visibility, demand generation and conversion in the Australian market. I bring hands-on execution and strategic leadership, delivering cross-functional programs, transforming brands, and building high-performing teams. My work ranges from ABM and digital marketing transformations to partnerships and multi-channel campaigns that have delivered multi-million-dollar ARR growth and tens of millions in pipeline. I'm based in Australia, and I have extensive experience across global brands. I'm happy to work with Australian or International clients on a contract / consultancy basis.

Karen Smith

Brand Strategist, Marketing Strategist, Content Creator, +7

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I'm Karen Smith, a strategic growth marketing leader specialising in digital & AI marketing with 10+ years’ experience driving measurable growth across SaaS, technology and B2B organisations. I have expertise in ABM & digital first strategies, from SEO, AI brand discovery, paid advertising and performance analytics, using data-led decision making to optimise online visibility, demand generation and conversion in the Australian market. I bring hands-on execution and strategic leadership, delivering cross-functional programs, transforming brands, and building high-performing teams. My work ranges from ABM and digital marketing transformations to partnerships and multi-channel campaigns that have delivered multi-million-dollar ARR growth and tens of millions in pipeline. I'm based in Australia, and I have extensive experience across global brands. I'm happy to work with Australian or International clients on a contract / consultancy basis.…I'm Karen Smith, a strategic growth marketing leader specialising in digital & AI marketing with 10+ years’ experience driving measurable growth across SaaS, technology and B2B organisations. I have expertise in ABM & digital first strategies, from SEO, AI brand discovery, paid advertising and performance analytics, using data-led decision making to optimise online visibility, demand generation and conversion in the Australian market. I bring hands-on execution and strategic leadership, delivering cross-functional programs, transforming brands, and building high-performing teams. My work ranges from ABM and digital marketing transformations to partnerships and multi-channel campaigns that have delivered multi-million-dollar ARR growth and tens of millions in pipeline. I'm based in Australia, and I have extensive experience across global brands. I'm happy to work with Australian or International clients on a contract / consultancy basis.

Available to hire

I’m Karen Smith, a strategic growth marketing leader specialising in digital & AI marketing with 10+ years’ experience driving measurable growth across SaaS, technology and B2B organisations. I have expertise in ABM & digital first strategies, from SEO, AI brand discovery, paid advertising and performance analytics, using data-led decision making to optimise online visibility, demand generation and conversion in the Australian market.

I bring hands-on execution and strategic leadership, delivering cross-functional programs, transforming brands, and building high-performing teams. My work ranges from ABM and digital marketing transformations to partnerships and multi-channel campaigns that have delivered multi-million-dollar ARR growth and tens of millions in pipeline.

I’m based in Australia, and I have extensive experience across global brands. I’m happy to work with Australian or International clients on a contract / consultancy basis.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder & Lead Consultant at Paddedfeet Marketing

April 1, 2025 - Present

Founder and lead consultant for a marketing consultancy focused on growing brands through smart marketing, data, AI and digital transformation. Delivered growth strategies across health and wellness sectors, increasing new patient bookings by 25% and qualified opportunities by 30% through ABM, AI-driven search optimisation, content and digital partnerships.

Director of Strategic Marketing at Kinetic IT

December 1, 2023 - March 31, 2025

Led brand positioning and growth strategy across enterprise targets with a multi-channel, partner-led approach. Drove digital transformation through AI, automation, CRM and data tracking; launched ABM program; built an insight-led content funnel; increased website traffic and engagement fivefold.

Head of Marketing & Growth at Education Horizons

February 1, 2022 - September 30, 2023

Led global marketing and growth, defined brand positioning and value proposition, delivered a $10M revenue increase in year one; launched a go-to-market for a new SaaS School Management System; implemented ABM strategies and consolidated multiple brands to a single platform.

Head of Sales & Marketing at Peninsula Health / MePACS

March 1, 2016 - February 28, 2022

Transformed marketing and customer engagement, delivering 240% customer growth; partnered with Samsung to launch a wearable in aged care/NDIS market; implemented CRM automation and multi-channel campaigns delivering strong ROI.

Senior Marketing Manager - Communications and Content Lead at Telstra

August 1, 2014 - August 31, 2015

Led onboarding and lifecycle marketing programs; developed 'First 100 Days' onboarding strategy, increasing advocacy and NPS; delivered dynamic, trigger-based email/mobile campaigns and an onboarding portal that trebled engagement.

Senior Campaign Marketing Manager at Xero PLC

October 1, 2013 - March 31, 2014

Built a 12-month integrated campaign and content strategy; launched regional campaigns and a partner portal that achieved 50% engagement in the first week and 10,000+ unique visitors, contributing to revenue uplift.

Go To Market Senior Marketing Manager at Microsoft Advertising

February 1, 2006 - December 31, 2012

Led GTM launch for adCenter across agencies and enterprise clients; exceeded year-one revenue targets and won the Global Customer Partner Excellence Award; created GTM assets and messaging scaled across markets; led a team for several months.