Karen Bordecq
I am a seasoned digital and e-commerce leader with over 15 years of experience driving brand growth, product innovation, and performance across international markets.
About
I am a seasoned digital and e-commerce leader with over 15 years of experience driving brand growth, product innovation, and performance across international markets. I combine strategic vision with hands-on execution to transform ideas into measurable results, bridging business vision with operational excellence. I am known for my collaborative leadership style and I inspire cross-functional teams to deliver high-impact digital initiatives that enhance customer engagement and profitability.
I thrive in fast-moving, data-driven environments where innovation and precision are key to success. I lead multi-brand marketing, content, and ecommerce initiatives, manage teams, and work closely with executive committees to optimize marketing investments and brand visibility. My experience spans global sourcing, supplier management, and launching new products across categories, enabling me to drive end-to-end performance across international markets.
- 1 year's experience
- Joined October 2025
Skills· 12
Languages
- FrenchFluent
- EnglishFluent
- Spanish; CastilianAdvanced
Industry experience
- Media & Entertainment
- Software & Internet
- Retail
- Professional Services
- Travel & Hospitality
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Work experience
Executive Committee member leading the company’s global strategy, product portfolio, and profitability roadmap. Directed two departments (Sourcing & Purchasing) with a team of eight and managed multi-million-euro investments. Spearheaded market intelligence and growth initiatives to identify high-potential product opportunities. Designed and executed business plans for new product launches across multiple categories. Oversaw supplier partnerships, tenders, and contract negotiations at an international scale. Implemented KPI-driven purchasing frameworks to enhance quality, lead times, and cost efficiency. Fostered collaboration between Sales, Marketing, Compliance, and Supply Chain to ensure end-to-end performance.
Education· 8
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