Creative and results-driven Social Media Manager and Digital Trafficker with proven experience, managing and scaling digital strategies for diverse companies and industries. Specialized in Meta Ads and TikTok Ads, I design and optimize high-performance campaigns focused on traffic growth, lead generation, and brand visibility. Skilled in content strategy, community management, and performance analysis, I bring a strong balance of creativity and data-driven decision-making building impactful online presences, producing engaging content, and executing paid strategies that deliver measurable ROI.

Karen Cardenas

Creative and results-driven Social Media Manager and Digital Trafficker with proven experience, managing and scaling digital strategies for diverse companies and industries. Specialized in Meta Ads and TikTok Ads, I design and optimize high-performance campaigns focused on traffic growth, lead generation, and brand visibility. Skilled in content strategy, community management, and performance analysis, I bring a strong balance of creativity and data-driven decision-making building impactful online presences, producing engaging content, and executing paid strategies that deliver measurable ROI.

Available to hire

Creative and results-driven Social Media Manager and Digital Trafficker with proven experience, managing and scaling digital strategies for diverse companies and industries. Specialized in Meta Ads and TikTok Ads, I design and optimize high-performance campaigns focused on traffic growth, lead generation, and brand visibility. Skilled in content strategy, community management, and performance analysis, I bring a strong balance of creativity and data-driven decision-making building impactful online presences, producing engaging content, and executing paid strategies that deliver measurable ROI.

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Experience Level

Expert
Expert
Intermediate

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Freelancer at Coast Hand Detailing
August 1, 2025 - September 20, 2025
Built the company’s online presence and website visibility; Managed and optimized Google Ads and Meta Ads campaigns; Implemented SEO strategies to increase local search ranking; Created and scheduled social media content using Canva and CapCut; Edited content and maintained brand consistency across platforms; Increased customer acquisition through integrated digital strategies.
Freelancer - Social Media Strategist at Freedom Realty Source
January 1, 2024 - September 20, 2025
Managed social media strategy and content across platforms; Planned, executed, and optimized paid ad campaigns; Generated qualified leads through targeted Meta Ads campaigns; Drove property sales exceeding $500,000 directly from ads; Strengthened brand presence with consistent content and engagement; Analyzed campaign performance to maximize ROI.
Social Media Manager at ILINK Technologies LLC
January 1, 2024 - September 20, 2025
Developed and executed social media content strategy (Meta, TikTok); Managed community interactions and customer engagement; Created and scheduled content across multiple platforms; Designed interactive campaigns to boost brand visibility; Monitored analytics to optimize growth and engagement; Led high-performance campaigns focused on traffic growth, lead generation, and brand visibility; Specialized in Meta Ads and TikTok Ads; Managed and scaled digital strategies for diverse companies and industries.
Freelance Digital Marketing Specialist at Coast Hand Detailing
August 1, 2025 - September 20, 2025
Built the company’s online presence and website visibility. Managed and optimized Google Ads and Meta Ads campaigns. Implemented SEO strategies to increase local search ranking. Created and scheduled social media content using Canva, CapCut. Handled content editing and brand consistency across platforms. Increased customer acquisition through integrated digital strategies.
Freelance Social Media & Digital Marketing Specialist at Freedom Realty Source
January 1, 2024 - September 20, 2025
Managed social media strategy and content across platforms. Planned, executed, and optimized paid ad campaigns. Generated qualified leads through targeted Meta Ads campaigns. Drove property sales exceeding $500,000 directly from ads. Strengthened brand presence with consistent content and engagement. Analyzed campaign performance to maximize ROI.
Social Media & Content Strategy Lead at ILINK Technologies LLC
January 1, 2024 - September 20, 2025
Developed and executed social media content strategy (Meta, TikTok). Managed community interactions and customer engagement. Created and scheduled content across multiple platforms. Designed interactive campaigns to boost brand visibility. Monitored analytics to optimize growth and engagement.
Social Media Manager at Freedom Realty Source
August 1, 2025 - September 20, 2025
Managed social media strategy across platforms; planned, executed, and optimized paid ad campaigns; generated qualified leads through targeted Meta Ads campaigns; contributed to property sales exceeding $500,000 directly from ads.
Social Media Strategist at INK Technologies LLC
January 1, 2024 - September 20, 2025
Developed and executed social media content strategy (Meta, TikTok); managed community interactions and customer engagement; created and scheduled content across multiple platforms; designed interactive campaigns to boost brand visibility; monitored analytics to optimize growth.
Freelance Digital Marketing & Social Media Manager at Coast Hand Detailing
March 1, 2024 - August 1, 2025
Built the company’s online presence and website visibility. Managed and optimized Google Ads and Meta Ads campaigns. Implemented SEO strategies to increase local search ranking. Created and scheduled social media content using Canva and CapCut. Handled content editing and brand consistency across platforms. Increased customer acquisition through integrated digital strategies.
Social Media Strategist / Digital Advertising Specialist at Freedom Realty Source
January 1, 2024 - August 1, 2025
Managed social media strategy and content across platforms. Planned, executed, and optimized paid ad campaigns. Generated qualified leads through targeted Meta Ads campaigns. Drove property sales directly from ads. Strengthened brand presence with consistent content and engagement. Analyzed campaign performance to maximize ROI.
Social Media Manager / Digital Traffic Keeper at ILINK Technologies LLC
January 1, 2023 - January 1, 2024
Developed and executed social media content strategy (Meta, TikTok). Managed community interactions and customer engagement. Created and scheduled content across multiple platforms. Designed interactive campaigns to boost brand visibility. Monitored analytics to optimize growth and engagement. Executed Google Search Ads and Meta Ads; proven in traffic growth, lead generation and brand visibility.

Education

Técnico Comercial at Villadel Sur, Colombia
January 1, 2017 - January 1, 2017
Bachelor at IETEchnico Comercial, Villadel Sur, Colombia
January 1, 2017 - January 1, 2017
Certificate at SENA, Colombia
January 1, 2020 - January 1, 2020
Business Marketing Strategy at META Community Management
January 11, 2030 - September 20, 2025
Business Logistics Degree at SENA, Colombia
January 11, 2030 - September 20, 2025
Business Logistics Degree at SENA, Colombia
January 1, 2017 - January 1, 2020
Tecnico Comercial at Villadel Sur, Colombia
January 1, 2017 - January 1, 2017
Business Logistics Degree at SENA, Colombia
January 1, 2020 - January 1, 2020
Business Marketing Strategy at META
January 11, 2030 - September 20, 2025
Bachelor in Tecnico Comercial at Villadel Sur, Colombia
January 1, 2017 - January 1, 2017
Business Logistics Degree at SENA, Colombia
January 1, 2020 - January 1, 2020

Qualifications

SENA Certification
January 1, 2020 - January 1, 2020
Técnico Comercial
January 1, 2017 - January 1, 2017
Bachelor's degree in Business Marketing Strategy
January 11, 2030 - September 20, 2025
Business Logistics Degree
January 1, 2017 - January 1, 2020
META Community Management
January 11, 2030 - September 20, 2025

Industry Experience

Media & Entertainment, Real Estate & Construction, Software & Internet, Professional Services, Other, Education