Freelancer at Freelance

Provided strategic branding, art direction and visual communication services to local and international clients. Managed projects from initial briefing through final production, including creative concept development, design, copywriting, photoshoots, supplier liaison, print production, project management and client relationships.

Owner | Creative Brand & Visual Communications Partner at Self Employed

Founded and led an independent creative studio, providing end-to-end creative, branding and marketing solutions to clients across a wide range of industries. Led projects from initial strategy and concept development through to final production, combining creative direction with commercial thinking to deliver effective visual communication. Responsibilities included brand strategy and identity development, art direction, graphic design, creative concept development, copywriting, catalogue and publication design, packaging, marketing collateral, corporate presentations, social media campaigns, website graphics, photoshoot direction, print production, supplier management and client relationship management. Managed all aspects of the business, including project planning, quotations, budgeting, scheduling and quality control, while incorporating AI-assisted creative workflows to improve efficiency and deliver exceptional results.

Senior Graphic Designer and Studio Manager at Blue Security

Managed the end-to-end creative process from concept development through final production across print and digital media. Oversaw art direction, photoshoots, branding, social media, publications, presentations, vehicle livery, uniforms and exhibition stands, while contributing to marketing strategy, market research, brand development and visual communication initiatives.

Senior Graphic Designer and Marketing at Blue Security

Managed the end-to-end creative process, from concept development through to final production, across print and digital media. Oversaw art direction, photoshoots, branding, social media, publications, presentations, vehicle livery, uniforms and exhibition stands, while contributing to marketing strategy, market research, brand development and visual communication initiatives.

Freelancer at Freelance

Provided branding, graphic design and marketing services to a portfolio of clients. Developed successful client relationships that led to recruitment by a major client to lead its in-house marketing and creative department.

Independent Graphic Designer at Self Employed

Provided branding, graphic design and marketing services to a portfolio of clients. Successfully developed client relationships that led to being recruited by a major client to head their in-house marketing and creative department.

Senior Graphic Designer and Assistant Marketing Manager at ComputASSIST

Worked for a pharmaceutical software and point-of-sale company, responsible for design, marketing, photoshoots and department budgets for printing and collateral. Researched industry trends, measured advertising campaign success and organised conferences, expos and point-of-sale exhibits.