Available to hire
As an AI and Digital Transformation Leader, I specialize in the intersection of business, technology, and innovation. I possess a unique ability to translate complex strategies into tangible business value. My passion for creativity and strategy enables me to drive impactful solutions that empower teams and stakeholders alike.
Music producer at heart and talented singer with a background of producing singles, albums and managing and shaping artists and musicians.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
German
Fluent
English
Fluent
French
Intermediate
Spanish; Castilian
Intermediate
Arabic
Intermediate
Work Experience
Senior Consultant & Project Leader at Cannella & Partner Solutions AG
November 30, 2025 - September 29, 2025Senior consultant and project leader responsible for client acquisition, strategy development, partner management and international expansion; supported development of core algorithms and product testing. Also coordinated content and events and oversaw stakeholder communications.
Coordinator at HAL Music & Media, Basel
March 31, 2024 - September 29, 2025Coordination of music and media activities, events and workshops; supported marketing and content creation; liaised with partners and clients.
CEO & Representative at Jamahook AG, Zürich
September 30, 2022 - September 29, 2025CEO and representative; led technology partnerships, product sales, and market expansion; performed public speaking at tech and music trade shows; secured customers and investors; oversaw social media and content; built partner networks and managed team expansion.
Supervisor at Fam. Plückebaum, Basel
December 31, 2015 - September 29, 2025Supervisor with responsibilities in team oversight and operations at Basel location.
Administrative Assistant at F. Hoffmann-La Roche AG, Basel
March 31, 2008 - September 29, 2025Administrative support for daily operations in Basel.
Diverse Positions at Various Employers
December 31, 2004 - September 29, 2025Early career roles in diverse positions within the music and tech sectors; involved in administration and project support.
Administrative Assistant at Deep Dive Records
April 30, 2006 - September 29, 2025Administrative tasks and early industry exposure in a music-focused environment.
CEO and Representative at Jamahook AG
September 1, 2022 - September 29, 2025Led company strategy and product sales; oversaw brand presence at technology and music trade shows; spoke at workshops internationally; acquired customers and investors; directed social media strategy and content; recruited personnel; developed partnerships and contracts.
Media House Coordinator at HAL Music & Media
March 1, 2024 - September 29, 2025Coordinated media and music projects; supported event setup; managed content calendars; liaised with suppliers and clients; contributed to marketing material.
Senior Consultant & Project Leader at Cannella & Partners Solutions AG
October 1, 2025 - September 29, 2025Led consulting projects; designed product/process improvements; developed partnerships and contracts; oversaw multi-stakeholder teams; supported tech & music sector initiatives.
Senior Consultant & Project Leader at LRW Stiftung
November 1, 2025 - September 29, 2025Advised on strategy and program governance; led cross-functional teams; supported stakeholder engagement; contributed to organizational growth and partnerships.
Administrative Assistant at Roche AG
July 1, 2008 - September 29, 2025Provided administrative support; coordinated communications and scheduling; assisted in project documentation.
Administrative Assistant at Novartis Pharma AG
March 1, 2008 - September 29, 2025Supported administrative operations; handled records and coordination tasks for pharmaceutical division.
Label Manager / Künstler at Hook A Land Music GmbH
June 1, 2012 - September 29, 2025Managed artists, label operations and event logistics; contributed to marketing and artist development in Basel.
CEO & Representative at Jamahook AG, Zürich
February 9, 2022 - September 29, 2025CEO and representative, responsible for strategy, product sales and market development across Swiss markets. Coordinated cross-functional teams and drove growth.
Media House Coordinator at HAL Music & Media, Basel
March 2, 2024 - September 29, 2025Coordinated music and media operations, supported events, and collaborated with artists and partners in the Basel region.
Administrative Assistant at Novartis Pharma AG, Basel
July 1, 2008 - September 29, 2025Provided administrative support in a fast-paced pharmaceutical environment.
Administrative Assistant at Roche AG, Basel
March 1, 2008 - September 29, 2025Administrative tasks and office coordination in Basel.
Various positions
December 1, 2004 - September 29, 2025Diverse early career roles across sales and marketing functions.
Musikproduzent at Hook A Land GmbH
August 1, 2008 - PresentMusikproduktion und künstlerische Content-Erstellung.
CEO und Repräsentant der Firma / Produktverkauf at Jamahook AG
September 1, 2022 - September 29, 2025CEO und Repräsentant; Firmenauftritt auf Technologie- und Musikmessen; Sprecher bei Workshops; Gewinnung von Kunden und Investoren; Weiterentwicklung des Social-Media-Auftritts und Contents; Rekrutierung; Umsetzung von Weiterentwicklungsprojekten mit Kernpartnern; Entwicklung des Kern-Algorithmus; Produkt- und Service-Weiterentwicklung; Leitung von Produkt-Tests; Koordination technischer und IT-Partner; Erstellung von Marketing-Elementen; Skalierungsstrategie; Partnermanagement und Vertragsstrukturen.
Kindererzieher at Fam. Plückebaum
December 1, 2015 - September 29, 2025Tätigkeit im Bereich Kindererziehung.
Administrative Assistant (temporär) at Novartis Pharma AG
July 1, 2008 - September 29, 2025Administrative Unterstützung auf temporärer Basis.
Administrative Assistant (temporär) at F. Hoffmann-La Roche AG
March 1, 2008 - September 29, 2025Administrative Unterstützung auf temporärer Basis.
Administrative Assistant (temporär) at Novartis Pharma AG
August 1, 2006 - September 29, 2025Administrative Unterstützung auf temporärer Basis.
Eventmanager at Deep Dive Records
February 1, 2006 - September 29, 2025Veranstaltungsmanagement.
Geschäftsführer / CEO at Jamahook AG
August 31, 2022 - September 29, 2025Led Jamahook AG as CEO and member of the executive board, responsible for strategic leadership, development of the core algorithm, product innovation and scaling in domestic and international markets. Managed product testing phases, technology partnerships (Fraunhofer IDMT), and IT partner relationships (Selise, Elobyte). Directed marketing assets, presentations, and investor/customer engagement, and built the partner ecosystem and contract structures to support growth.
CEO / Member of the Executive Management at Jamahook AG
August 31, 2022 - September 29, 2025CEO and member of management responsible for strategic direction, core algorithm development, product innovation, and scaling. Led governance of partnerships (Fraunhofer IDMT), IT partnerships (Selise, Elobyte), and marketing collateral; prepared presentations and documentation; drove domestic and international growth; led partner management and contract structuring; represented the company at technology and music trade shows; delivered workshops; recruited staff; expanded social media presence and content; oversaw joint development projects with core partners. Left Jamahook AG on 2022-08-31 but remains a shareholder and board member.
Geschäftsführer / CEO at Jamahook AG
August 31, 2022 - September 29, 2025Led Jamahook AG as Geschäftsführer/CEO and member of the executive board from 2016-03-30 to 2022-08-31. Responsible for development and implementation of the core Jamahook algorithm, product innovation and ongoing development of services. Oversaw product testing phases, managed technical partners (Fraunhofer IDMT) and IT partners (Selise, Elobyte), and contributed to musical, visual, and graphical marketing assets. Created presentations and documentation, shaped scaling strategy for domestic and international markets, and developed partner management and contractual structures. Represented the company at technology and music trade shows, spoke at workshops, and led efforts to acquire customers and investors. Directed recruitment, and drove joint development projects with core partners.
Geschäftsführer/CEO (GF) and Member of the Executive Board at Jamahook AG
August 31, 2022 - September 29, 2025Led Jamahook AG as CEO and member of the Executive Board from 2016-03-30 to 2022-08-31, overseeing core algorithm development, product innovation, product testing, partner and contract management (Fraunhofer IDMT, Selise, Elobyte), go-to-market activities, investor relations, customer acquisition, and international expansion; represented the company at technology and music trade shows and workshops; recruited staff and coordinated cross-functional development with key partners.
Marketing Director at LRW Wasserfallen - Reigoldswil
January 1, 2020 - January 1, 2020As Marketing Director, I led the marketing and communication strategy which was pivotal in driving the growth and recognition of our services in the industry.
CEO at Jamhaook AG
January 1, 2015 - November 17, 2025As Founder and CEO, I built the company from the ground up into an internationally recognized technology enterprise that bridges creativity and artificial intelligence.
Administrative Assistant at Avocats de la Défense
January 1, 2008 - January 1, 2008In this role, I played a pivotal role in managing office operations and supporting various administrative tasks to ensure smooth workflow.
Admin Assistant at Roshid
January 1, 2008 - January 1, 2008As an Admin Assistant at Roshid, I contributed to creating a streamlined administrative process that supported overall business operations.
CEO at Jamahook AG
January 1, 2015 - January 1, 2022As founder and CEO, I led an international startup within the creative industry, where I developed a SaaS platform now used by over 100,000 users. My leadership focused on innovation and creating value for clients and users alike.
Marketing Director at LWR Kereskedelmi
January 1, 2022 - PresentIn this role, I was responsible for strategizing and implementing marketing initiatives that increased brand visibility and customer engagement. My strategic insights were pivotal in driving market growth.
Education
Kaufmann EFZ at Basel, Switzerland
January 11, 2030 - September 29, 2025Kaufmann EFZ at Basel
January 11, 2030 - September 29, 2025Kaufmann EFZ at KV Basel
January 11, 2030 - September 29, 2025Kaufmann EFZ at Basel
January 11, 2030 - September 29, 2025Kaufmann EFZ at KV Basel
January 11, 2030 - September 29, 2025Bachelor's Degree at University of Fox Valley
January 11, 2030 - November 17, 2025Federal Certificate of Commerce at KV Basel
January 11, 2030 - November 17, 2025Bachelor's in Business Management at University of Wisconsin (Fox Valley)
January 1, 2010 - January 1, 2014Bachelor of Business Administration at KV Basel
January 1, 2007 - January 1, 2010Qualifications
Kaufmann EFZ
January 11, 2030 - September 29, 2025Kaufmann EFZ
January 11, 2030 - September 29, 2025Kaufmann EFZ
January 11, 2030 - September 29, 2025Kaufmann EFZ
January 11, 2030 - September 29, 2025Audio IT Experte
January 11, 2030 - September 29, 2025Mac Expert (Creative Tools)
January 11, 2030 - September 29, 2025K.I. Innovator (SoundMatch A.I.)
January 11, 2030 - September 29, 2025Federal Certificate of Commerce
January 1, 2015 - January 1, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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