Hi, I’m Karina Terakopian, a versatile marketing professional with hands-on experience in shopper marketing, multi-language content, and cross-functional collaboration across Europe. I enjoy turning bold ideas into practical campaigns that drive visibility, engagement, and measurable results. I’m passionate about building brand stories, coordinating with agencies and internal teams, and delivering clean, brand-consistent content across channels. My strengths include multilingual content, social media strategy, and a pragmatic approach to project management and creative execution.

Karina Terakopian

Hi, I’m Karina Terakopian, a versatile marketing professional with hands-on experience in shopper marketing, multi-language content, and cross-functional collaboration across Europe. I enjoy turning bold ideas into practical campaigns that drive visibility, engagement, and measurable results. I’m passionate about building brand stories, coordinating with agencies and internal teams, and delivering clean, brand-consistent content across channels. My strengths include multilingual content, social media strategy, and a pragmatic approach to project management and creative execution.

Available to hire

Hi, I’m Karina Terakopian, a versatile marketing professional with hands-on experience in shopper marketing, multi-language content, and cross-functional collaboration across Europe. I enjoy turning bold ideas into practical campaigns that drive visibility, engagement, and measurable results.

I’m passionate about building brand stories, coordinating with agencies and internal teams, and delivering clean, brand-consistent content across channels. My strengths include multilingual content, social media strategy, and a pragmatic approach to project management and creative execution.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

French
Fluent
Russian
Fluent
English
Fluent
Dutch
Advanced
German
Intermediate

Work Experience

SEO & Content Creation at CheckYeti
November 1, 2024 - April 30, 2025
Created offers in various languages, wrote, edited, and translated content. Provided customer support and wrote articles for the blog in English and French.
Bar Manager at BAU! Bar
November 1, 2023 - July 31, 2024
Managed full bar operations including customer satisfaction, inventory, and stock management.
Marketing Manager at ÖH Kufstein
October 1, 2023 - July 31, 2024
Managed social media and content creation for Instagram, Facebook, and TikTok. Organized event management for four different student events.
Customer Success Assistant at Retviews
February 1, 2021 - May 31, 2021
Conducted quality control and managed data for user insights. Created and managed content. Translated documents and presentations between English and French.
Shopper Marketing Campaign Coordinator at Coca-Cola European Partners
September 1, 2025 - March 1, 2026
Implemented shopper marketing campaigns by coordinating in-store activations (POSM, activation, gadgets). Collaborated with creative agencies and internal teams to design and develop impactful campaigns, ensuring visibility across all retail locations.
Shopper Marketing Coordinator at Coca-Cola Europacific Partners
September 1, 2025 - March 1, 2026
Implemented shopper marketing campaigns; coordinated in-store activations (POSM, activation, gadget); collaborated with creative agencies and internal teams to design and develop impactful campaigns; ensured campaign visibility across all retail locations.
SEO & Content Specialist at Check Yeti
November 1, 2024 - April 1, 2025
Developed multi-language offers (9 per week) and SEO-friendly blog articles (EN-FR-3 per month); translated and edited marketing content to ensure clarity and brand consistency; delivered customer support and managed client communication via online platforms.
Marketing Shopper at Coca-Cola European Partners
September 1, 2025 - March 1, 2026
Implementation of shopper marketing campaigns: coordination of in-store activations (POSM, activation, gadget). Collaboration with creative agencies and internal teams to design and develop impactful campaigns. Ensuring campaign visibility across all retail locations.
SEO & Content Creation at YETI
November 1, 2024 - April 1, 2025
Developed multi-language offers (9 per week) and SEO-friendly blog articles (EN-FR-3 per month). Translated and edited marketing content to ensure clarity and brand consistency. Delivered customer support and managed client communication via online platform.
SEO & Content Creation at YETI
November 1, 2024 - April 1, 2025
Checked and optimized content for SEO and readability across multiple languages; collaborated with marketing and design teams to maintain brand voice.

Education

Bachelor in International Trade at EPHEC Brussels
January 1, 2018 - December 31, 2021
Master of Arts in International Business Studies at FH Kufstein
January 1, 2022 - December 31, 2024
Bachelor's in International Trade at FH Kufstein
January 1, 2018 - January 1, 2021
Master of Arts in International Business Studies at FH Kufstein
January 1, 2022 - January 1, 2024
Bachelor in International Trade (Emerging Markets) at FH Kufstein
January 1, 2018 - January 1, 2021
Master of Arts in International Business Studies (Marketing Orientation) at FH Kufstein
January 1, 2022 - January 1, 2024
Bachelor's in International Trade (Emerging Markets Orientation) at FH Kufstein
January 1, 2018 - January 1, 2021
Master of Arts in International Business Studies (Marketing Orientation) at FH Kufstein
January 1, 2022 - January 1, 2024

Qualifications

Master Thesis: Ethical Practices in the Cosmetics Industry
January 1, 2024 - December 31, 2024
Master Thesis: Ethical Practices in the Cosmetic Industry
January 11, 2030 - March 12, 2026

Industry Experience

Consumer Goods, Retail, Travel & Hospitality, Professional Services, Education, Media & Entertainment, Software & Internet, Other