Karina Ayala
Hi, I'm Karina Ayala. I’m a digital marketer and content creator who loves turning ideas into engaging social media campaigns.
About
Hi, I’m Karina Ayala. I’m a digital marketer and content creator who loves turning ideas into engaging social media campaigns. I help small businesses attract qualified buyers, increase visibility, and build authentic connections with their audiences.
I specialize in short-form video, content creation, and data-driven optimization across Instagram, TikTok, and Pinterest. I track KPIs, experiment with creative formats, and design user-friendly websites and workflows to convert followers into loyal customers.
- 3 years' experience
- Joined April 2026
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
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Work experience
Assisted with digital marketing strategy; created and optimized content across social channels; supported KPI tracking and campaign execution.
Built and executed social media strategies for small businesses across Instagram, TikTok, and Pinterest. Grew Instagram to 10K+ followers and Pinterest to 170K+ monthly views. Produced and optimized short-form video and photo content, generating 2.5M+ views and high organic engagement. Managed a monthly client book of 50–55 with around 70% repeat customers. Tracked KPIs, improved response times and workflow efficiency, designed and launched a business website to showcase services, pricing, and booking.
Certifications and awards· 5
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