Hi, I'm Karina Ayala. I’m a digital marketer and content creator who loves turning ideas into engaging social media campaigns. I help small businesses attract qualified buyers, increase visibility, and build authentic connections with their audiences. I specialize in short-form video, content creation, and data-driven optimization across Instagram, TikTok, and Pinterest. I track KPIs, experiment with creative formats, and design user-friendly websites and workflows to convert followers into loyal customers.

Karina Ayala

Hi, I'm Karina Ayala. I’m a digital marketer and content creator who loves turning ideas into engaging social media campaigns. I help small businesses attract qualified buyers, increase visibility, and build authentic connections with their audiences. I specialize in short-form video, content creation, and data-driven optimization across Instagram, TikTok, and Pinterest. I track KPIs, experiment with creative formats, and design user-friendly websites and workflows to convert followers into loyal customers.

Available to hire

Hi, I’m Karina Ayala. I’m a digital marketer and content creator who loves turning ideas into engaging social media campaigns. I help small businesses attract qualified buyers, increase visibility, and build authentic connections with their audiences.

I specialize in short-form video, content creation, and data-driven optimization across Instagram, TikTok, and Pinterest. I track KPIs, experiment with creative formats, and design user-friendly websites and workflows to convert followers into loyal customers.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Digital Marketer at Self-employed / Freelance (Karina Ayala)
March 1, 2023 - Present
Built and executed social media strategies for small businesses across Instagram, TikTok, and Pinterest. Grew Instagram to 10K+ followers and Pinterest to 170K+ monthly views. Produced and optimized short-form video and photo content, generating 2.5M+ views and high organic engagement. Managed a monthly client book of 50–55 with around 70% repeat customers. Tracked KPIs, improved response times and workflow efficiency, designed and launched a business website to showcase services, pricing, and booking.
Digital Strategist Intern at Marco Construction
August 1, 2025 - December 1, 2025
Assisted with digital marketing strategy; created and optimized content across social channels; supported KPI tracking and campaign execution.

Education

Add your educational history here.

Qualifications

Google Ads Certification
January 11, 2030 - April 16, 2026
HubSpot Social Media Certification
January 11, 2030 - April 16, 2026
Social Media Marketing Certification
January 11, 2030 - April 16, 2026
Google Ads Certification
January 11, 2030 - April 16, 2026
HubSpot Social Media Certification
January 11, 2030 - April 16, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet