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Hi, I'm Karina Ayala. I’m a digital marketer and content creator who loves turning ideas into engaging social media campaigns. I help small businesses attract qualified buyers, increase visibility, and build authentic connections with their audiences. I specialize in short-form video, content creation, and data-driven optimization across Instagram, TikTok, and Pinterest. I track KPIs, experiment with creative formats, and design user-friendly websites and workflows to convert followers into loyal customers.…Hi, I'm Karina Ayala. I’m a digital marketer and content creator who loves turning ideas into engaging social media campaigns. I help small businesses attract qualified buyers, increase visibility, and build authentic connections with their audiences. I specialize in short-form video, content creation, and data-driven optimization across Instagram, TikTok, and Pinterest. I track KPIs, experiment with creative formats, and design user-friendly websites and workflows to convert followers into loyal customers.

Karina Ayala

Digital Marketer, Social Media Manager, Content Creator, +3

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Hi, I'm Karina Ayala. I’m a digital marketer and content creator who loves turning ideas into engaging social media campaigns. I help small businesses attract qualified buyers, increase visibility, and build authentic connections with their audiences. I specialize in short-form video, content creation, and data-driven optimization across Instagram, TikTok, and Pinterest. I track KPIs, experiment with creative formats, and design user-friendly websites and workflows to convert followers into loyal customers.…Hi, I'm Karina Ayala. I’m a digital marketer and content creator who loves turning ideas into engaging social media campaigns. I help small businesses attract qualified buyers, increase visibility, and build authentic connections with their audiences. I specialize in short-form video, content creation, and data-driven optimization across Instagram, TikTok, and Pinterest. I track KPIs, experiment with creative formats, and design user-friendly websites and workflows to convert followers into loyal customers.

Available to hire

Hi, I’m Karina Ayala. I’m a digital marketer and content creator who loves turning ideas into engaging social media campaigns. I help small businesses attract qualified buyers, increase visibility, and build authentic connections with their audiences.

I specialize in short-form video, content creation, and data-driven optimization across Instagram, TikTok, and Pinterest. I track KPIs, experiment with creative formats, and design user-friendly websites and workflows to convert followers into loyal customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketer at Self-employed / Freelance (Karina Ayala)

March 1, 2023 - Present

Built and executed social media strategies for small businesses across Instagram, TikTok, and Pinterest. Grew Instagram to 10K+ followers and Pinterest to 170K+ monthly views. Produced and optimized short-form video and photo content, generating 2.5M+ views and high organic engagement. Managed a monthly client book of 50–55 with around 70% repeat customers. Tracked KPIs, improved response times and workflow efficiency, designed and launched a business website to showcase services, pricing, and booking.

Digital Strategist Intern at Marco Construction

August 1, 2025 - December 1, 2025

Assisted with digital marketing strategy; created and optimized content across social channels; supported KPI tracking and campaign execution.