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I’m Karine Teixeira Lopez, a hands-on growth marketer focused on connecting teams, strategies, and channels to deliver full-funnel execution with sustainable impact. I lead multi-channel demand generation programs across EMEA, using data-driven marketing activities and conversion-focused website experiences to turn targeted messaging into measurable pipeline growth. In my roles, I architect end-to-end journeys—from ads and landing pages to demo requests—while partnering closely with local teams to localize value propositions, test CTAs and page layouts, and remove friction at every stage. I also strengthen marketing-to-sales alignment by tracking funnel performance (MQL, SQL, CPL, ROI), improving CRM data quality, and using KPI-driven optimization to increase conversion rates, brand visibility, and predictable revenue outcomes.…I’m Karine Teixeira Lopez, a hands-on growth marketer focused on connecting teams, strategies, and channels to deliver full-funnel execution with sustainable impact. I lead multi-channel demand generation programs across EMEA, using data-driven marketing activities and conversion-focused website experiences to turn targeted messaging into measurable pipeline growth. In my roles, I architect end-to-end journeys—from ads and landing pages to demo requests—while partnering closely with local teams to localize value propositions, test CTAs and page layouts, and remove friction at every stage. I also strengthen marketing-to-sales alignment by tracking funnel performance (MQL, SQL, CPL, ROI), improving CRM data quality, and using KPI-driven optimization to increase conversion rates, brand visibility, and predictable revenue outcomes.

Karine TEXEIRA LOPEZ

Marketing Strategist, Growth Marketer, SEO Expert, +1

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I’m Karine Teixeira Lopez, a hands-on growth marketer focused on connecting teams, strategies, and channels to deliver full-funnel execution with sustainable impact. I lead multi-channel demand generation programs across EMEA, using data-driven marketing activities and conversion-focused website experiences to turn targeted messaging into measurable pipeline growth. In my roles, I architect end-to-end journeys—from ads and landing pages to demo requests—while partnering closely with local teams to localize value propositions, test CTAs and page layouts, and remove friction at every stage. I also strengthen marketing-to-sales alignment by tracking funnel performance (MQL, SQL, CPL, ROI), improving CRM data quality, and using KPI-driven optimization to increase conversion rates, brand visibility, and predictable revenue outcomes.…I’m Karine Teixeira Lopez, a hands-on growth marketer focused on connecting teams, strategies, and channels to deliver full-funnel execution with sustainable impact. I lead multi-channel demand generation programs across EMEA, using data-driven marketing activities and conversion-focused website experiences to turn targeted messaging into measurable pipeline growth. In my roles, I architect end-to-end journeys—from ads and landing pages to demo requests—while partnering closely with local teams to localize value propositions, test CTAs and page layouts, and remove friction at every stage. I also strengthen marketing-to-sales alignment by tracking funnel performance (MQL, SQL, CPL, ROI), improving CRM data quality, and using KPI-driven optimization to increase conversion rates, brand visibility, and predictable revenue outcomes.

Available to hire

I’m Karine Teixeira Lopez, a hands-on growth marketer focused on connecting teams, strategies, and channels to deliver full-funnel execution with sustainable impact. I lead multi-channel demand generation programs across EMEA, using data-driven marketing activities and conversion-focused website experiences to turn targeted messaging into measurable pipeline growth.

In my roles, I architect end-to-end journeys—from ads and landing pages to demo requests—while partnering closely with local teams to localize value propositions, test CTAs and page layouts, and remove friction at every stage. I also strengthen marketing-to-sales alignment by tracking funnel performance (MQL, SQL, CPL, ROI), improving CRM data quality, and using KPI-driven optimization to increase conversion rates, brand visibility, and predictable revenue outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

French

Fluent

Spanish; Castilian

Advanced

Portuguese

Advanced

Work Experience

Demand Generation Marketing Manager (Lead Generation Marketing Manager) at Centric Software

January 1, 2024 - Present

Drive significant pipeline growth across EMEA by leading multi-channel demand generation programs combining data-driven SEO, high-ROI PPC, and conversion-focused website experiences. Architect and optimize full-funnel journeys (ad to landing page to demo request) by creating messaging and page structures for targeted accounts and reducing friction at each stage. Partner with local teams to localize value propositions, test headlines, CTAs and page layouts, and use advanced KPI analysis to improve conversion rates and brand visibility over time. Deliver outcomes including $26.5M organic & AI-sourced pipeline, 88 new customers acquired with 75% from marketing-led initiatives, and 66% of 1,370 MQLs accepted as SALs.

Demand Generation Marketing Manager at Matrix Requirements

January 1, 2023 - January 1, 2024

Drive demand generation strategy to feed the sales pipeline with high-intent leads supporting recurring revenue growth. Work closely with sales to align qualification, improve lead handoff, and build programs tied to ARR targets. Lead full-funnel campaigns across email, content, webinars, and events using CRM and marketing automation workflows to nurture, score, and route leads efficiently. Track funnel metrics (MQL, SQL, CPL, RO I) and CRM data quality to optimize demand and lower acquisition costs, including a 30% increase in lead generation within the first quarter. Manage a $1M+ annual marketing budget by reallocating spend toward top-performing campaigns to maximize pipeline and recurring revenue impact, and improve brand visibility by 15%. Implement CRM/automation improvements to streamline sales follow-up and increase MQL-to-SQL conversion.

Digital MarCom Project Manager (International Marketing & Comms) at Hologic

January 1, 2019 - January 1, 2019

Drive international marketing and communications (FR/UK/Nordics) across brand, launches, PR, events, digital, content, and trade press. Optimize budgets and deliver two successful product launches, including a COVID-19 product. Achieve 10M MRR in 6 months, supporting strong commercial momentum through coordinated global and local execution.

Marketing Manager - EU.S (France, Spain, Portugal, Italy) at Hologic

January 1, 2019 - January 1, 2023

Direct multi-country marketing initiatives for three divisions (Diagnostics, Gynecological Surgery, Breast & Skeletal Health), creating messaging and 360° campaigns to drive pipeline and build awareness. Lead integrated activations combining email marketing programs, PR, digital content, and events to support local commercial teams. Produced a podcast (Elles parlent santé) with 15,000+ listenings across 17 episodes and a Bronze Award Grand Prix Stratégies in Health Mobi diag. Coordinate cross-channel marketing efforts to improve visibility and commercial performance across markets.

Communication Manager at EDF – Communication Manage r (as listed)

January 1, 2018 - January 1, 2019

Lead internal and external communications for a nuclear site to strengthen brand perception and employee engagement. Manage the website and key assets to ensure consistent, business-aligned messaging across channels.

Project Manager at Intermarché

January 1, 2017 - January 1, 2018

Pilot the “Producteurs & Commerçants” initiative to reinforce value proposition and drive in-store preference. Lead rebranding of 2,400+ SKUs (Odyssée, Capitaine Cook and Saint Eloi), improving brand consistency and shelf impact to strengthen category presence.

Project Manager at Agence SURF

January 1, 2014 - January 1, 2017

Run integrated marketing campaigns (offline, digital, events) for B2B2C clients to drive awareness and lead generation. Optimize budgets based on performance to improve campaign ROI and strengthen results across multi-channel activations. Clients included Johnson & Johnson, Roche, AbbVie, Ipsen, Samsung, Air Liquide, Accor Hotels, Orange, and Microsoft.

Marketing & Communication Assistant at Microsoft

January 1, 2012 - January 1, 2014

Support the launch of “La Classe Immersive” with GTM messaging and campaign assets. Manage promotional tools and events for the “Tour de France du Numérique” with 20+ schools, contributing to execution of large-scale education and engagement activities.