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Hello, I'm Karl L. LoCascio, a strategic and results-driven marketing executive with 20+ years of experience leading product marketing, integrated campaigns, and market growth across agriculture, ag equipment, ag tech, manufacturing, and consumer goods. I excel at turning technical features into growers' value propositions through strong product positioning and competitive analysis, and I collaborate closely with product, sales, and field teams to align on go-to-market strategies and accelerate adoption. I've built marketing functions from the ground up and leverage data insights to improve performance and drive revenue. Highlights include delivering a 40% sales increase for a leading agricultural equipment manufacturer and achieving an 11.4% engagement rate with a 24% uptick in web traffic for a top ag client through SEO, email, and social campaigns. I thrive in cross-functional environments and am passionate about building brands that help growers, dealers, and agro professionals succeed.…Hello, I'm Karl L. LoCascio, a strategic and results-driven marketing executive with 20+ years of experience leading product marketing, integrated campaigns, and market growth across agriculture, ag equipment, ag tech, manufacturing, and consumer goods. I excel at turning technical features into growers' value propositions through strong product positioning and competitive analysis, and I collaborate closely with product, sales, and field teams to align on go-to-market strategies and accelerate adoption. I've built marketing functions from the ground up and leverage data insights to improve performance and drive revenue. Highlights include delivering a 40% sales increase for a leading agricultural equipment manufacturer and achieving an 11.4% engagement rate with a 24% uptick in web traffic for a top ag client through SEO, email, and social campaigns. I thrive in cross-functional environments and am passionate about building brands that help growers, dealers, and agro professionals succeed.

Karl L. LoCascio

Brand Strategist, Marketing Strategist, Copywriter, +7

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Hello, I'm Karl L. LoCascio, a strategic and results-driven marketing executive with 20+ years of experience leading product marketing, integrated campaigns, and market growth across agriculture, ag equipment, ag tech, manufacturing, and consumer goods. I excel at turning technical features into growers' value propositions through strong product positioning and competitive analysis, and I collaborate closely with product, sales, and field teams to align on go-to-market strategies and accelerate adoption. I've built marketing functions from the ground up and leverage data insights to improve performance and drive revenue. Highlights include delivering a 40% sales increase for a leading agricultural equipment manufacturer and achieving an 11.4% engagement rate with a 24% uptick in web traffic for a top ag client through SEO, email, and social campaigns. I thrive in cross-functional environments and am passionate about building brands that help growers, dealers, and agro professionals succeed.…Hello, I'm Karl L. LoCascio, a strategic and results-driven marketing executive with 20+ years of experience leading product marketing, integrated campaigns, and market growth across agriculture, ag equipment, ag tech, manufacturing, and consumer goods. I excel at turning technical features into growers' value propositions through strong product positioning and competitive analysis, and I collaborate closely with product, sales, and field teams to align on go-to-market strategies and accelerate adoption. I've built marketing functions from the ground up and leverage data insights to improve performance and drive revenue. Highlights include delivering a 40% sales increase for a leading agricultural equipment manufacturer and achieving an 11.4% engagement rate with a 24% uptick in web traffic for a top ag client through SEO, email, and social campaigns. I thrive in cross-functional environments and am passionate about building brands that help growers, dealers, and agro professionals succeed.

Available to hire

Hello, I’m Karl L. LoCascio, a strategic and results-driven marketing executive with 20+ years of experience leading product marketing, integrated campaigns, and market growth across agriculture, ag equipment, ag tech, manufacturing, and consumer goods. I excel at turning technical features into growers’ value propositions through strong product positioning and competitive analysis, and I collaborate closely with product, sales, and field teams to align on go-to-market strategies and accelerate adoption.

I’ve built marketing functions from the ground up and leverage data insights to improve performance and drive revenue. Highlights include delivering a 40% sales increase for a leading agricultural equipment manufacturer and achieving an 11.4% engagement rate with a 24% uptick in web traffic for a top ag client through SEO, email, and social campaigns. I thrive in cross-functional environments and am passionate about building brands that help growers, dealers, and agro professionals succeed.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Strategic Marketing & Insights Advisor at LoCascio Consulting

October 1, 2023 - Present

Lead integrated strategic communications, editorial planning, and insight-driven storytelling for national and regional clients across agriculture, B2B, and specialty industries. Develop messaging platforms, content calendars, and narrative frameworks informed by customer insights, sentiment analysis, and competitive intelligence. Build multi-channel communications strategies across digital, PR, social, paid media, and sales support. Create press releases, executive quotes, storylines, blog content, and video/digital scripts aligned to client growth strategies. Guide executives through messaging refinement, interview prep, and thought leadership development. Oversee digital content programs leveraging internal websites, email, search optimization, and analytics. Manage agency partners and project workflows to ensure timely execution. Designed integrated programs driving 40% sales growth, 11.4% engagement lift, and 24% traffic increase for a national client.

Director of Marketing & Sales Enablement at Bane Welker Equipment

December 1, 2017 - September 1, 2023

Led PR, communications, digital strategy, and field marketing across 14+ locations supporting farmers, dealers, and internal teams. Directed annual communication strategy including paid media, PR, email, website, events, and field communications. Crafted press releases, success stories, media quotes, and executive communications. Managed agency partners and media relationships to elevate brand presence. Developed sales support materials, product literature, and collateral used across field teams. Oversaw tradeshow strategy, sponsorships, booth messaging, and event execution. Delivered KPI dashboards, sentiment analytics, and reporting to optimize narrative and channel mix. Helped drive up to 58% revenue growth through integrated marketing and communications alignment.

International Marketing Manager (Royal Purple & Bel-Ray) at Calumet Specialty Products

January 1, 2016 - September 1, 2017

Directed global product storytelling, messaging platforms, and distributor communications across NA, EU, and APAC. Developed promotional materials, PR assets, and brand narratives for launches and market expansion. Led campaigns contributing to 24% YoY global sales growth. Supported partnerships and sponsorship visibility to expand brand reach.

Director of Marketing at Indiana Soybean Alliance & Indiana Corn Marketing Council

November 1, 2013 - January 1, 2016

Led PR, media relations, sustainability communications, and farmer-facing messaging. Built relationships with journalists, trade groups, legislators, and industry partners. Developed thought leadership, editorial strategies, and campaign messaging supporting reputation growth.

Global Marketing Manager at Archer Daniels Midland (ADM)

June 1, 2008 - November 1, 2013

Directed global insights and competitive intelligence for 28% of ADM’s food ingredient portfolio. Used IRI, Euromonitor, Mintel GNPD, and category research to guide multi-year strategy. Launched innovation initiatives and new product lines, including Evolution Chemicals division. Delivered 170% portfolio sales growth through coordinated brand strategy and cross-functional alignment.

Director of Business Development at Vandegriff & Associates

January 1, 2006 - January 1, 2008

Drove business development for key accounts and partnerships; managed client relationships, proposals, and market analysis.

Regional Marketing Manager at CKE Restaurants (Hardee’s/Carl’s Jr.)

January 1, 2000 - January 1, 2006

Led regional marketing initiatives, channel and field marketing support across multiple markets; oversaw campaigns, promotions, and local market execution.

Regional Communications Manager at Pioneer Hi-Bred International

January 1, 1997 - January 1, 1999

Directed regional communications management, product launches messaging, media relations, and stakeholder communications.

Senior Account Executive at Wabash Valley Broadcasting

January 1, 1992 - January 1, 1997

Managed client accounts and media campaigns; early career foundation in agricultural communications and media management.

Strategic Marketing Advisor at LoCascio Consulting

October 1, 2023 - Present

Lead product marketing and strategic marketing initiatives for B2B and B2C brands, including agriculture, equipment, and sustainability sectors. Conduct market research, competitive analysis, and customer insight work to inform positioning and messaging. Build product marketing frameworks including buyer personas, segmentation, value props, and go-to-market plans. Create content, campaigns, collateral, and digital assets tailored to growers, dealers, and ag professionals. Partner with product, sales, and field teams to align strategy and drive adoption of new offerings. Manage product launches from concept through commercialization, including website buildouts, content strategy, and trade show execution. Achieved a 40% sales increase for a leading agricultural equipment manufacturer through integrated marketing and brand activation. Delivered an 11.4% engagement rate and 24% increase in web traffic for a top Ag client through SEO, email, and social campaigns.

Director of Marketing at Bane-Welker Equipment (Case IH, Kubota, Kinze, New Holland)

December 1, 2017 - September 30, 2023

Directed all marketing for agriculture, construction, and turf divisions across 15+ locations. Built the company’s first dedicated marketing department, including staff, structure, and processes. Partnered with product, sales, and dealership teams to align go-to-market, seasonal campaigns, and customer messaging. Conducted market research and competitive analysis to guide market positioning and territory expansion. Drove record-breaking divisional sales, exceeding revenue targets by up to 58%. Oversaw brand development, public relations, digital strategy, and multi-channel campaign execution.

International Marketing Manager, Consumer Products at Calumet Specialty Products (Royal Purple & Bel-Ray)

January 1, 2016 - September 30, 2017

Led global marketing strategy across North America, Europe, and Asia for two premium performance brands. Increased global sales 24% YoY through digital content, social campaigns, and targeted product positioning. Conducted competitive analysis and optimized messaging for technical, high-performance product lines. Supported distributors and retailers with product training, demand generation, and category storytelling. Negotiated and managed celebrity and influencer endorsement partnerships.

Global Marketing Manager / Director of Market Research at ADM (Archer Daniels Midland)

June 1, 2008 - November 30, 2013

Directed global marketing for a portfolio representing 28% of ADM’s business. Drove 170% sales growth over five years through product strategy, segmentation, and competitive research. Created the Evolution Chemicals division and launched multiple new product lines. Managed advanced market intelligence (Euromonitor, IRI, Mintel GNPD) to guide innovation and category growth.

Regional Marketing Manager Midwest Region at CKE Restaurants (Hardee’s & Carl’s Jr.)

February 1, 2000 - October 31, 2006

Managed marketing and PR across 400+ franchise locations in five states. Drove record-breaking regional sales and double-digit guest traffic growth. Built field marketing programs and community engagement initiatives that increased brand loyalty.