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I’m Karl Finlay, a Human-Centred Leadership Developer with over 10 years in the digital space, blending technical logic, UX research, and behavioural science. I build confident bridges between personal development and business development so teams and products align with real user needs. I apply coaching, NLP, and empathy engineering to capture deeper user motivations, shape product strategies, and improve outcomes through design systems, research sprints, and experimentation. I’m known for facilitating stakeholders, mentoring others, and delivering user-centred experiences that work both at scale and on the ground.…I’m Karl Finlay, a Human-Centred Leadership Developer with over 10 years in the digital space, blending technical logic, UX research, and behavioural science. I build confident bridges between personal development and business development so teams and products align with real user needs. I apply coaching, NLP, and empathy engineering to capture deeper user motivations, shape product strategies, and improve outcomes through design systems, research sprints, and experimentation. I’m known for facilitating stakeholders, mentoring others, and delivering user-centred experiences that work both at scale and on the ground.

Karl Finlay

UX Designer, UI Designer, Web Developer, +2

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I’m Karl Finlay, a Human-Centred Leadership Developer with over 10 years in the digital space, blending technical logic, UX research, and behavioural science. I build confident bridges between personal development and business development so teams and products align with real user needs. I apply coaching, NLP, and empathy engineering to capture deeper user motivations, shape product strategies, and improve outcomes through design systems, research sprints, and experimentation. I’m known for facilitating stakeholders, mentoring others, and delivering user-centred experiences that work both at scale and on the ground.…I’m Karl Finlay, a Human-Centred Leadership Developer with over 10 years in the digital space, blending technical logic, UX research, and behavioural science. I build confident bridges between personal development and business development so teams and products align with real user needs. I apply coaching, NLP, and empathy engineering to capture deeper user motivations, shape product strategies, and improve outcomes through design systems, research sprints, and experimentation. I’m known for facilitating stakeholders, mentoring others, and delivering user-centred experiences that work both at scale and on the ground.

Available to hire

I’m Karl Finlay, a Human-Centred Leadership Developer with over 10 years in the digital space, blending technical logic, UX research, and behavioural science. I build confident bridges between personal development and business development so teams and products align with real user needs.

I apply coaching, NLP, and empathy engineering to capture deeper user motivations, shape product strategies, and improve outcomes through design systems, research sprints, and experimentation. I’m known for facilitating stakeholders, mentoring others, and delivering user-centred experiences that work both at scale and on the ground.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Work Experience

UX Design & Researcher at Super Retail Group

January 1, 2022 - Present

Driving UX strategy across a major multi-brand portfolio by balancing large-scale business goals with user needs. Started as the in-house designer for the loyalty program, owning UX design end-to-end. Led cross-functional research sprints to produce data-driven products. Created a centralised Design System and Core Token Library for all brands (including a low fidelity design system). Facilitated stakeholder workshops to align technical constraints with user desires. Collaborated on a research-backed North Star roadmap by deconstructing and prioritising the ecommerce journey. Migrated from Adobe XD to Figma at an enterprise level and updated design libraries and working processes. Designed and built live A/B tests using HTML, CSS and JavaScript for CRO. Co-managed and mentored an offshore contractor to support seamless delivery.

Technical Root Creative Developer & UX Researcher at M&C SAATCHI

January 1, 2021 - January 1, 2022

Led design for high-security government platforms for AUKUS and Border Force, synthesising multinational research into data-driven strategic insights and visual narratives. Architected and deployed highly confidential, high-security web platforms specifically for AUKUS negotiations. Redesigned the Australian Border Control and Australian Values platforms with a focus on accessibility and trust. Designed specialised qualitative research forms for large-scale market studies across Malaysia, Thailand, and India. Synthesised data from international field interviews into infographic-led reports.

Graphic Designer & Developer at Shift

January 1, 2020 - January 1, 2021

Delivered high-quality digital advertising and transitioned legacy documentation to HTML. Architected and designed the company’s internal knowledge base using SharePoint.