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I'm a senior designer and art director with 10+ years of leading brand, editorial, and digital projects across agency, media, and institutional environments. I take creative from brief to delivery, building design systems, directing visual identities, and producing editorial products that perform. I have a director-level background managing cross-functional teams and client relationships, and I’m open to senior or art director roles in Canada or the UK while currently working remotely.…I'm a senior designer and art director with 10+ years of leading brand, editorial, and digital projects across agency, media, and institutional environments. I take creative from brief to delivery, building design systems, directing visual identities, and producing editorial products that perform. I have a director-level background managing cross-functional teams and client relationships, and I’m open to senior or art director roles in Canada or the UK while currently working remotely.

Karla González

Brand Designer, Graphic Designer, UI Designer, +5

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I'm a senior designer and art director with 10+ years of leading brand, editorial, and digital projects across agency, media, and institutional environments. I take creative from brief to delivery, building design systems, directing visual identities, and producing editorial products that perform. I have a director-level background managing cross-functional teams and client relationships, and I’m open to senior or art director roles in Canada or the UK while currently working remotely.…I'm a senior designer and art director with 10+ years of leading brand, editorial, and digital projects across agency, media, and institutional environments. I take creative from brief to delivery, building design systems, directing visual identities, and producing editorial products that perform. I have a director-level background managing cross-functional teams and client relationships, and I’m open to senior or art director roles in Canada or the UK while currently working remotely.

Available to hire

I’m a senior designer and art director with 10+ years of leading brand, editorial, and digital projects across agency, media, and institutional environments. I take creative from brief to delivery, building design systems, directing visual identities, and producing editorial products that perform. I have a director-level background managing cross-functional teams and client relationships, and I’m open to senior or art director roles in Canada or the UK while currently working remotely.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Italian

Intermediate

Work Experience

Lead Graphic Designer at Quarter Mile

January 1, 2025 - Present

Led client-facing design projects from concept to delivery, maintaining a 95%+ client satisfaction rate through clear communication and consistent project execution. Collaborated with developers, marketers, and strategists, reducing design revision cycles by approximately 20% through improved cross-functional workflows. Assumed ownership of critical responsibilities during a team transition, ensuring 90% project continuity with no missed client deliverables. Rapidly learned and implemented LED Wizard workflows, reducing onboarding time by an estimated 20%.

Director of Marketing / UX-UI & Graphic Designer at Raxa Global

February 1, 2022 - September 30, 2024

Led marketing strategy and design execution across digital and print channels, contributing to a 30% increase in overall brand engagement. Designed website layouts, landing pages, and user interfaces that improved conversion rates by approximately 18%. Conducted UX research and usability testing, resulting in a 25% improvement in user task completion efficiency. Developed visual consistency guidelines and design systems that reduced production time by 20% across departments. Streamlined content planning and creative workflows, increasing campaign delivery efficiency by 15%.

Editorial & Graphic Designer at Líder Magazine

March 1, 2021 - January 31, 2022

Developed editorial layouts and visual storytelling assets that reduced production revisions by 25%. Collaborated in content strategy meetings, helping increase feature article visibility and audience interaction by approximately 15%.

Graphic & Editorial Designer / Marketing Assistant at Universidad de Xalapa (UX)

May 1, 2018 - December 31, 2020

Produced marketing and editorial materials supporting student recruitment campaigns, contributing to an estimated 15% increase in campaign reach. Improved consistency across institutional communications, reducing design-related corrections by 30%. Created multi-channel visual assets that increased social media engagement by approximately 20%.

Director of Design Department / Graphic & Editorial Designer at UPAV

June 1, 2016 - January 31, 2018

Led curriculum development and departmental design initiatives, improving project completion efficiency by 25%. Coordinated design teams and academic projects, reducing turnaround times by 20%. Mentored students and junior designers, contributing to a 30% increase in successful project delivery rates within the department.

Graphic Designer at Vasmart Publicity

April 1, 2015 - February 29, 2016

Created advertising assets across diverse client accounts in a fast-paced agency environment, applying brand development, illustration, and motion preview skills.

Freelance Graphic Designer at JMG Abogados

March 1, 2015 - March 1, 2015

Designed legal document templates, pitch decks, and branding materials for professional confidentiality and clarity.