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Operations leader and digital marketing professional with 5+ years of experience across regulated financial services, digital assets, back-office management, content creation and public relations. Progressed from financial-market sales into operational leadership, managed teams of up to 11 across Cyprus and El Salvador, and served as Director while supporting the establishment and growth of a licensed digital-assets company.…Operations leader and digital marketing professional with 5+ years of experience across regulated financial services, digital assets, back-office management, content creation and public relations. Progressed from financial-market sales into operational leadership, managed teams of up to 11 across Cyprus and El Salvador, and served as Director while supporting the establishment and growth of a licensed digital-assets company.

Karla Hayhow

Digital Marketer, Content Producer, PR Freelancer, +2

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Operations leader and digital marketing professional with 5+ years of experience across regulated financial services, digital assets, back-office management, content creation and public relations. Progressed from financial-market sales into operational leadership, managed teams of up to 11 across Cyprus and El Salvador, and served as Director while supporting the establishment and growth of a licensed digital-assets company.…Operations leader and digital marketing professional with 5+ years of experience across regulated financial services, digital assets, back-office management, content creation and public relations. Progressed from financial-market sales into operational leadership, managed teams of up to 11 across Cyprus and El Salvador, and served as Director while supporting the establishment and growth of a licensed digital-assets company.

Available to hire

Operations leader and digital marketing professional with 5+ years of experience across regulated financial services, digital assets, back-office management, content creation and public relations. Progressed from financial-market sales into operational leadership, managed teams of up to 11 across Cyprus and El Salvador, and served as Director while supporting the establishment and growth of a licensed digital-assets company.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Turkish

Fluent

Czech

Beginner

Work Experience

Chief Marketing Officer & Director at Digital Trading Group of Central America

February 1, 2026 - July 1, 2026

Led hands-on marketing for FinPrime.pro and Solonix.one, creating bilingual social content, visual production, brand positioning, PR coordination, influencer research, website content improvements, SEO review, analytics and campaign preparation. Created and published regulated-fintech content across Instagram, Facebook and X with launch and media-amplification assets in English and Spanish. Coordinated PR placements with external partners and collaborated with management, compliance, sales, retention and external partners to keep messaging aligned with regulatory and business requirements.

Head of Back Office & Director at Digital Trading Group of Central America

February 1, 2024 - June 30, 2026

Built and led the back-office function managing up to 11 employees across Cyprus and El Salvador (later a 10-person structure). Assigned daily work, evaluated performance, trained employees, and created operational manuals for recurring and high-risk processes. Owned deposits and withdrawals by approving/executing transactions while overseeing KYC, AML, transaction monitoring and complex source-of-funds reviews. Made structural workflow and CRM decisions; escalated hiring and workplace matters with proposed solutions to senior management. Supported the El Salvador establishment, including vacancies, interviewing, final hiring, office options, and support for company registration, bank-account applications and DASP licensing work; continued remote management and daily liaison with sales, retention, compliance, management and service-provider teams.

Back Office Administrator Manager at Global Desk Ltd

February 1, 2023 - February 1, 2024

Managed daily back-office administration including KYC and routine AML checks, client support and transaction monitoring across multiple payment methods. Executed deposits and withdrawals and reviewed identity, residency, financial and source-of-funds documentation for accuracy and compliance. Resolved escalated platform and account issues through email and ticketing systems while maintaining accuracy under high workloads.

Sales Agent in Financial Markets at Global Desk Ltd

July 1, 2022 - February 1, 2023

Conducted high-volume outbound sales calls with a daily target of at least three hours of talk time and consistently opened 5–10 funded client accounts per month. Delivered compliant sales conversations informed by financial-market, stock, economic and technology news.

Public Relations & Social Media Manager at Lord’s Palace Hotel Spa Casino

May 1, 2021 - May 1, 2022

Created and promoted social content for hotel venues, cocktails, food, dancers, DJs, events and behind-the-scenes activity across official channels. Managed guest communication and reservations, evaluated digital-channel performance, monitored trends and used guest surveys to identify service and marketing improvements.

News & Weather Presenter at TVM Web / MHA Haber Online

January 1, 2020 - December 31, 2020

Presented live online news and weather reports while completing university studies.