Karla Herrera

Java Developer (Internship) at Clever Cloud

Contributed to Java development projects; web development for on-site and app projects; participated in bug fixes and interface standardization.

Data Analyst at Am West Funding Corp

Data collection and analysis; interpreted data for business insights; supported reporting and decision making.

Data Analyst at Grupo Portenis

Data collection and analysis; interpreted data for business insights; ongoing.

Development and maintenance of e-commerce platforms and mobile applications aligned with brand guidelines and business goals. Automated carousels, product grids, and categorization to optimize promotions and product launches. Implemented SEO strategies for category pages and landing pages, optimized homepage and navigation flows to improve loading speed, UX, and conversion rate. Developed dynamic banners, bundles, cross-sell and recommendation rules to increase average cart value. Planned and executed major campaigns (Hot Sale, Buen Fin, Big Week, Hot Fashion, and seasonal campaigns). Monitored traffic behavior with analytics tools to support data-driven decisions. Collaborated cross-functionally with design, data, business, and back-end teams to ensure quality and visual consistency. Shopify data cleanup and product categorization for onboarding.mx.