Creative and detail-oriented content strategist with a degree in Entertainment Business Management and a Diploma in Creative Direction. 4 years of experience across social media strategy, video editing, and brand content for agencies, retail businesses, and event productions—including founding and running my own handbag brand. Comfortable leading end-to-end content creation: planning, filming, editing, and monthly performance reporting to guide the next round of proposals.

Karla Ruiz Ortega

Creative and detail-oriented content strategist with a degree in Entertainment Business Management and a Diploma in Creative Direction. 4 years of experience across social media strategy, video editing, and brand content for agencies, retail businesses, and event productions—including founding and running my own handbag brand. Comfortable leading end-to-end content creation: planning, filming, editing, and monthly performance reporting to guide the next round of proposals.

Available to hire

Creative and detail-oriented content strategist with a degree in Entertainment Business Management and a Diploma in Creative Direction. 4 years of experience across social media strategy, video editing, and brand content for agencies, retail businesses, and event productions—including founding and running my own handbag brand.

Comfortable leading end-to-end content creation: planning, filming, editing, and monthly performance reporting to guide the next round of proposals.

See more

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Intermediate

Work Experience

Content Creator & Editor at Laskin
January 1, 2026 - Present
Planned, filmed, and edited brand content 3–6 times per week across short-form video and social formats. Tracked monthly performance metrics and used results to shape the following month’s content proposals.
Founder & Creative Director at Bai (Handbag Brand)
January 1, 2026 - Present
Owned and operated an independent handbag brand, leading creative direction, product content, and editing. Produced all photo and video content used for the brand’s marketing and social presence.
Content Creator & Editor at Mueblería Victoria
January 1, 2025 - January 1, 2025
Delivered 3–6 content posts per week for a retail furniture brand, from concept through final edit. Reported monthly metrics and proposed new content based on performance.
Digital Marketing & Content Creation at Capzona (International Company)
January 1, 2024 - January 1, 2024
Created digital marketing content and managed content workflows for an international client.
Content Manager at Hello Kali f/ Major Producciones
January 1, 2023 - December 31, 2023
Led content and community management for multiple brand and production accounts.
Photography and Video at REK Entertainment
January 1, 2023 - January 1, 2023
Provided photo and video coverage for entertainment clients.
Content Creation & Activations Manager at “Noche de Box” Professional Boxing Event
January 1, 2023 - January 1, 2023
Produced live event content and managed brand activations on-site.
Content Manager at Hello Kali f / Major Producciones
January 1, 2023 - January 1, 2023
Led content and community management for multiple brand and production accounts.
Content Manager at Maria & Maria Events
January 1, 2023 - January 1, 2023
Managed social media and event logistics, including content coverage for live events.
Content Manager at Estilo Qro Bazar
January 1, 2022 - January 1, 2022
Managed content and community for a local retail bazaar brand.

Education

Diploma in Creative Direction at Universidad Anáhuac Mayab
January 1, 2024 - January 1, 2024
Degree in Entertainment Business Management at Universidad Anáhuac Querétaro
January 1, 2019 - January 1, 2023
Diploma - Creative Direction at Universidad Anáhuac Mayab
January 1, 2024 - December 31, 2024
Degree - Entertainment Business Management at Universidad Anáhuac Querétaro
January 1, 2019 - December 31, 2023

Qualifications

Digital Marketing Course
January 1, 2023 - January 1, 2023
Community Manager Course
January 1, 2023 - January 1, 2023
Audio & Lighting Training
January 1, 2023 - January 1, 2023
Ground Support Setup Training
January 1, 2023 - January 1, 2023
Entertainment Week Congress
January 1, 2022 - January 1, 2023
Digital Marketing Course
January 1, 2023 - July 21, 2026
Community Manager Course
January 1, 2023 - July 21, 2026
Audio & Lighting Training
January 1, 2023 - July 21, 2026
Ground Support Setup Training
January 1, 2023 - July 21, 2026
Entertainment Week Congress
January 1, 2022 - December 31, 2023

Industry Experience

Media & Entertainment, Retail, Non-Profit Organization, Professional Services, Travel & Hospitality