Karli Germann

Led strategy and execution across a portfolio of social and creator marketing campaigns, overseeing up to eight concurrent client accounts from briefing through to reporting. Acted as senior client partner, translating business objectives into influencer and content strategy that drove awareness, engagement, and conversion outcomes. Managed end-to-end creator campaign delivery including creator identification, negotiation, contracting, content approvals, and performance optimisation. Built and maintained strong relationships with clients, creators, talent agents, and internal stakeholders to ensure seamless execution and high-quality output. Provided clear direction and oversight to internal teams, ensuring consistent campaign delivery standards, timelines, and alignment with client goals. Edited short-form videos in CapCut for brand-owned social channels. Identified and developed new business opportunities within creator marketing, contributing to pitches, brainstorms, proposals, and agency growth initiatives. Contributed to strategic planning and campaign design, including KPI definition, audience targeting, and measurement frameworks beyond vanity metrics. Oversaw campaign budgets, profitability, and resourcing, ensuring efficient allocation and delivery within scope and margin expectations. Analysed campaign performance and delivered insight-led reporting, using data to inform optimisation and future strategy development. Stayed ahead of social, influencer, and platform trends to ensure campaigns remained culturally relevant and performance-driven. Developed ad-ready creative and tested angles, hooks, and formats to drive performance across paid and organic social. Reviewed content and campaign performance to identify winning concepts and continuously improve creative output.

Developed content briefs and partnered with UGC creators and production teams to deliver platform-first, brand-aligned content. Sourced and managed creator networks, coordinating shoots, content approvals, and campaign delivery. Produced and directed content shoots, managing the full process from creative concept to final output. Implemented and scaled influencer and UGC workflows, increasing platform partner revenue by 10% YoY. Monitored content and campaign performance, using data to optimize creative direction and improve results.

Produced short-form video campaigns for clients including FedEx, Mizuno, and NIVEA, managing the process from scripting and casting to production and post-production. Managed client-facing creative presentations, translating feedback into actionable production changes while maintaining campaign objectives and performance metrics. Maintained budgets, schedules, and timelines for multiple concurrent projects, ensuring on-time delivery and alignment with client expectations. Created scope-of-work documents and production plans for the Creative Solutions team, enabling consistent, high-quality output across campaigns. Managed delivery of video ads to TV networks and ensured compliance with Australian Advertising Standards by troubleshooting issues through Clear Ads, resolving errors, and coordinating with network contacts for on-time broadcast. Built and maintained strong client relationships by anticipating challenges, problem-solving, and ensuring clear communication throughout project lifecycles.