Karmel media

Available to hire

Hi, I’m Saja, an art director and motion designer with over a decade of experience delivering visually compelling, culturally resonant media.

About

Hi, I’m Saja, an art director and motion designer with over a decade of experience delivering visually compelling, culturally resonant media. I blend storytelling with thoughtful language adaptation to reach diverse audiences across Arabic and English contexts.

I’ve led creative teams, supervised productions, and collaborated with universities and NGOs to craft documentaries, campaigns, and educational content. I’m passionate about turning ideas into polished visuals that educate, empower, and inspire.

  • Joined May 2026

Languages

  • ArabicFluent
  • EnglishFluent
  • ChineseBeginner

Industry experience

  • Media & Entertainment
  • Other
  • Education
  • Non-Profit Organization
  • Government
  • Professional Services

More experts in Amman, Jordan

Projects · 54

Project Title: ISO Schools - BTEC Program Marketing Video Campaign

This project features the post-production and editing of a promotional video campaign for the BTEC program at ISO Schools. The objective was to highlight the practical and technical educational paths offered by the school through engaging, high-end promotional visual content. My role encompassed end-to-end video editing and visual enhancement, including green screen background extraction (Chroma Keying), dynamic background replacement, professional voiceover integration, precise sound engineering, and color grading. Additionally, I integrated AI-generated shots to add a modern, futuristic touch to the campaign visuals. Key Contributions: Video Editing & Pacing: Structuring campaign footage into engaging promotional cuts. Chroma Keying & Background Replacement: Clean extraction of green screen footage and replacing backdrops with dynamic, custom environments. AI Visual Integration: Utilizing AI tools to generate and enhance footage for futuristic campaign elements. Audio Engineering & Voiceover: Mixing background tracks, syncing professional voiceover, and fine-tuning audio clarity. Color Grading: Enhancing lighting and color consistency across all campaign assets. #video #explainervideo #advert #animator #filmdirector #videoeditor

  • Creative Director
  • Video Editor
  • Videographer
Project Title: ISO Schools - BTEC Program Marketing Video Campaign

This project features the post-production and editing of a promotional video campaign for the BTEC program at ISO Schools. The objective was to highlight the practical and technical educational paths offered by the school through engaging, high-end promotional visual content. My role encompassed end-to-end video editing and visual enhancement, including green screen background extraction (Chroma Keying), dynamic background replacement, professional voiceover integration, precise sound engineering, and color grading. Additionally, I integrated AI-generated shots to add a modern, futuristic touch to the campaign visuals. Key Contributions: Video Editing & Pacing: Structuring campaign footage into engaging promotional cuts. Chroma Keying & Background Replacement: Clean extraction of green screen footage and replacing backdrops with dynamic, custom environments. AI Visual Integration: Utilizing AI tools to generate and enhance footage for futuristic campaign elements. Audio Engineering & Voiceover: Mixing background tracks, syncing professional voiceover, and fine-tuning audio clarity. Color Grading: Enhancing lighting and color consistency across all campaign assets. #video #explainervideo #advert #animator #filmdirector #videoeditor

  • Creative Director
  • Script Supervisor
  • Video Editor
  • +1
Project Title: ISO Schools - BTEC Program Marketing Video Campaign

This project features the post-production and editing of a promotional video campaign for the BTEC program at ISO Schools. The objective was to highlight the practical and technical educational paths offered by the school through engaging, high-end promotional visual content. My role encompassed end-to-end video editing and visual enhancement, including green screen background extraction (Chroma Keying), dynamic background replacement, professional voiceover integration, precise sound engineering, and color grading. Additionally, I integrated AI-generated shots to add a modern, futuristic touch to the campaign visuals. Key Contributions: Video Editing & Pacing: Structuring campaign footage into engaging promotional cuts. Chroma Keying & Background Replacement: Clean extraction of green screen footage and replacing backdrops with dynamic, custom environments. AI Visual Integration: Utilizing AI tools to generate and enhance footage for futuristic campaign elements. Audio Engineering & Voiceover: Mixing background tracks, syncing professional voiceover, and fine-tuning audio clarity. Color Grading: Enhancing lighting and color consistency across all campaign assets. #video #explainervideo #advert #animator #filmdirector #videoeditor

  • Creative Director
  • Video Editor
  • Videographer
Project Title: ISO Schools - BTEC Program Marketing Video Campaign

This project features the post-production and editing of a promotional video campaign for the BTEC program at ISO Schools. The objective was to highlight the practical and technical educational paths offered by the school through engaging, high-end promotional visual content. My role encompassed end-to-end video editing and visual enhancement, including green screen background extraction (Chroma Keying), dynamic background replacement, professional voiceover integration, precise sound engineering, and color grading. Additionally, I integrated AI-generated shots to add a modern, futuristic touch to the campaign visuals. Key Contributions: Video Editing & Pacing: Structuring campaign footage into engaging promotional cuts. Chroma Keying & Background Replacement: Clean extraction of green screen footage and replacing backdrops with dynamic, custom environments. AI Visual Integration: Utilizing AI tools to generate and enhance footage for futuristic campaign elements. Audio Engineering & Voiceover: Mixing background tracks, syncing professional voiceover, and fine-tuning audio clarity. Color Grading: Enhancing lighting and color consistency across all campaign assets. #video #explainervideo #advert #animator #filmdirector #videoeditor

  • Creative Director
  • Video Editor
  • Videographer
Project Title: ISO Schools - BTEC Program Marketing Video Campaign

This project features the post-production and editing of a promotional video campaign for the BTEC program at ISO Schools. The objective was to highlight the practical and technical educational paths offered by the school through engaging, high-end promotional visual content. My role encompassed end-to-end video editing and visual enhancement, including green screen background extraction (Chroma Keying), dynamic background replacement, professional voiceover integration, precise sound engineering, and color grading. Additionally, I integrated AI-generated shots to add a modern, futuristic touch to the campaign visuals. Key Contributions: Video Editing & Pacing: Structuring campaign footage into engaging promotional cuts. Chroma Keying & Background Replacement: Clean extraction of green screen footage and replacing backdrops with dynamic, custom environments. AI Visual Integration: Utilizing AI tools to generate and enhance footage for futuristic campaign elements. Audio Engineering & Voiceover: Mixing background tracks, syncing professional voiceover, and fine-tuning audio clarity. Color Grading: Enhancing lighting and color consistency across all campaign assets. #video #explainervideo #advert #animator #filmdirector #videoeditor

  • Video Editor
  • Videographer
Project Title: ISO Schools - BTEC Program Marketing Video Campaign

This project features the post-production and editing of a promotional video campaign for the BTEC program at ISO Schools. The objective was to highlight the practical and technical educational paths offered by the school through engaging, high-end promotional visual content. My role encompassed end-to-end video editing and visual enhancement, including green screen background extraction (Chroma Keying), dynamic background replacement, professional voiceover integration, precise sound engineering, and color grading. Additionally, I integrated AI-generated shots to add a modern, futuristic touch to the campaign visuals. Key Contributions: Video Editing & Pacing: Structuring campaign footage into engaging promotional cuts. Chroma Keying & Background Replacement: Clean extraction of green screen footage and replacing backdrops with dynamic, custom environments. AI Visual Integration: Utilizing AI tools to generate and enhance footage for futuristic campaign elements. Audio Engineering & Voiceover: Mixing background tracks, syncing professional voiceover, and fine-tuning audio clarity. Color Grading: Enhancing lighting and color consistency across all campaign assets. #video #explainervideo #advert #animator #filmdirector #videoeditor

  • Video Editor
  • Videographer
Project Title: ISO Schools - BTEC Program Marketing Video Campaign

This project features the post-production and editing of a promotional video campaign for the BTEC program at ISO Schools. The objective was to highlight the practical and technical educational paths offered by the school through engaging, high-end promotional visual content. My role encompassed end-to-end video editing and visual enhancement, including green screen background extraction (Chroma Keying), dynamic background replacement, professional voiceover integration, precise sound engineering, and color grading. Additionally, I integrated AI-generated shots to add a modern, futuristic touch to the campaign visuals. Key Contributions: Video Editing & Pacing: Structuring campaign footage into engaging promotional cuts. Chroma Keying & Background Replacement: Clean extraction of green screen footage and replacing backdrops with dynamic, custom environments. AI Visual Integration: Utilizing AI tools to generate and enhance footage for futuristic campaign elements. Audio Engineering & Voiceover: Mixing background tracks, syncing professional voiceover, and fine-tuning audio clarity. Color Grading: Enhancing lighting and color consistency across all campaign assets. #video #explainervideo #advert #animator #filmdirector #videoeditor

  • Video Editor
  • Videographer
Project Title: ISO Schools - BTEC Program Marketing Video Campaign

This project features the post-production and editing of a promotional video campaign for the BTEC program at ISO Schools. The objective was to highlight the practical and technical educational paths offered by the school through engaging, high-end promotional visual content. My role encompassed end-to-end video editing and visual enhancement, including green screen background extraction (Chroma Keying), dynamic background replacement, professional voiceover integration, precise sound engineering, and color grading. Additionally, I integrated AI-generated shots to add a modern, futuristic touch to the campaign visuals. Key Contributions: Video Editing & Pacing: Structuring campaign footage into engaging promotional cuts. Chroma Keying & Background Replacement: Clean extraction of green screen footage and replacing backdrops with dynamic, custom environments. AI Visual Integration: Utilizing AI tools to generate and enhance footage for futuristic campaign elements. Audio Engineering & Voiceover: Mixing background tracks, syncing professional voiceover, and fine-tuning audio clarity. Color Grading: Enhancing lighting and color consistency across all campaign assets. #video #explainervideo #advert #animator #filmdirector #videoeditor

  • Creative Director
  • Video Editor
  • Videographer
Project Title: ISO Schools - BTEC Program Marketing Video Campaign

This project features the post-production and editing of a promotional video campaign for the BTEC program at ISO Schools. The objective was to highlight the practical and technical educational paths offered by the school through engaging, high-end promotional visual content. My role encompassed end-to-end video editing and visual enhancement, including green screen background extraction (Chroma Keying), dynamic background replacement, professional voiceover integration, precise sound engineering, and color grading. Additionally, I integrated AI-generated shots to add a modern, futuristic touch to the campaign visuals. Key Contributions: Video Editing & Pacing: Structuring campaign footage into engaging promotional cuts. Chroma Keying & Background Replacement: Clean extraction of green screen footage and replacing backdrops with dynamic, custom environments. AI Visual Integration: Utilizing AI tools to generate and enhance footage for futuristic campaign elements. Audio Engineering & Voiceover: Mixing background tracks, syncing professional voiceover, and fine-tuning audio clarity. Color Grading: Enhancing lighting and color consistency across all campaign assets. #video #explainervideo #advert #animator #filmdirector #videoeditor

  • Creative Director
  • Video Editor
  • Videographer
Project Title: ISO Schools - BTEC Program Marketing Video Campaign

This project features the post-production and editing of a promotional video campaign for the BTEC program at ISO Schools. The objective was to highlight the practical and technical educational paths offered by the school through engaging, high-end promotional visual content. My role encompassed end-to-end video editing and visual enhancement, including green screen background extraction (Chroma Keying), dynamic background replacement, professional voiceover integration, precise sound engineering, and color grading. Additionally, I integrated AI-generated shots to add a modern, futuristic touch to the campaign visuals. Key Contributions: Video Editing & Pacing: Structuring campaign footage into engaging promotional cuts. Chroma Keying & Background Replacement: Clean extraction of green screen footage and replacing backdrops with dynamic, custom environments. AI Visual Integration: Utilizing AI tools to generate and enhance footage for futuristic campaign elements. Audio Engineering & Voiceover: Mixing background tracks, syncing professional voiceover, and fine-tuning audio clarity. Color Grading: Enhancing lighting and color consistency across all campaign assets. #video #explainervideo #advert #animator #filmdirector #videoeditor

  • Creative Director
  • Video Editor
  • Videographer
Project Title: ISO Schools - BTEC Program Marketing Video Campaign

This project features the post-production and editing of a promotional video campaign for the BTEC program at ISO Schools. The objective was to highlight the practical and technical educational paths offered by the school through engaging, high-end promotional visual content. My role encompassed end-to-end video editing and visual enhancement, including green screen background extraction (Chroma Keying), dynamic background replacement, professional voiceover integration, precise sound engineering, and color grading. Additionally, I integrated AI-generated shots to add a modern, futuristic touch to the campaign visuals. Key Contributions: Video Editing & Pacing: Structuring campaign footage into engaging promotional cuts. Chroma Keying & Background Replacement: Clean extraction of green screen footage and replacing backdrops with dynamic, custom environments. AI Visual Integration: Utilizing AI tools to generate and enhance footage for futuristic campaign elements. Audio Engineering & Voiceover: Mixing background tracks, syncing professional voiceover, and fine-tuning audio clarity. Color Grading: Enhancing lighting and color consistency across all campaign assets. #video #explainervideo #advert #animator #filmdirector #videoeditor

  • Creative Director
  • Script Supervisor
  • Video Editor
  • +1
Project Title: ISO Schools - BTEC Program Marketing Video Campaign

This project features the post-production and editing of a promotional video campaign for the BTEC program at ISO Schools. The objective was to highlight the practical and technical educational paths offered by the school through engaging, high-end promotional visual content. My role encompassed end-to-end video editing and visual enhancement, including green screen background extraction (Chroma Keying), dynamic background replacement, professional voiceover integration, precise sound engineering, and color grading. Additionally, I integrated AI-generated shots to add a modern, futuristic touch to the campaign visuals. Key Contributions: Video Editing & Pacing: Structuring campaign footage into engaging promotional cuts. Chroma Keying & Background Replacement: Clean extraction of green screen footage and replacing backdrops with dynamic, custom environments. AI Visual Integration: Utilizing AI tools to generate and enhance footage for futuristic campaign elements. Audio Engineering & Voiceover: Mixing background tracks, syncing professional voiceover, and fine-tuning audio clarity. Color Grading: Enhancing lighting and color consistency across all campaign assets. #video #explainervideo #advert #animator #filmdirector #videoeditor

  • Creative Director
  • Script Supervisor
  • Video Editor
  • +1

Work experience· 7 roles

Assistant Producer (Film Project) · Royal Film Commission (Jordan) & New York Women in Film & TelevisionJan 2025 – Jan 2026 · 1 yr 1 mo

Assisted in film production and on-set coordination. Translated dialogues and production materials (English–Arabic). Facilitated communication between Arabic- and English-speaking teams.

Motion Designer & Video Editor · I Media Production, Amman, JordanJan 2019 – Jan 2020 · 1 yr 1 mo

Gained extensive experience in video editing, motion graphics, and Green Screen Keying.

Motion & Graphic Designer · Vision for TV Production, Amman, JordanJan 2016 – Jan 2018 · 2 yrs 1 mo

Worked within the Graphic Design Department on documentary movies for Al Jazeera and Al Araby TV.

Filmmaker and Karmel Company Director · Karmel media production companyJan 2016 – Present · 10 yrs 11 mos
Independent director and producer · FreelanceJan 2009 – Jan 2016 · 7 yrs 1 mo
Head of Production Department · Vision CompanyJan 2005 – Jan 2009 · 4 yrs 1 mo
Film maker - producer& director · Al JazeeraJan 2003 – Present · 23 yrs 11 mos

Education

Bachelor's degree in English Language and Literature · The University of Jordan2022 – 2026
Bachelor's degree in Graphic Design · Philadelphia University2030 – 2014
Bachelor of Arts in English Language and Literature · The University of Jordan2022 – 2026
Bachelor's in Graphic Design · Philadelphia University2030 – 2014

Certifications and awards

Our work has been featured at prestigious international festivals, including Venice, Al Jazeera, and the Euro-Arab Mediterranean Festival2016 – 2026

Award

The award at the first Jordanian Short Film Festival for the film "Legal Addiction"2005 – 2026
Silver Award, First Film Documentary Festival, for the documentary film "Children Under Occupation"2005

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