Available to hire
I’m a Product Designer with five years of UX/UI experience in fintech and insurance. I’ve led end-to-end design, from data-driven, intuitive solutions and strategy to high-fidelity prototypes. Over the past two years, I’ve driven impactful design decisions that boost user engagement and business performance.
With a psychology background and three years of user research experience, I apply behavioral insights and usability testing to collaborate with stakeholders and create designs that deliver measurable results.
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Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Spanish; Castilian
Fluent
English
Fluent
German
Advanced
Work Experience
Senior Product Designer at The Rocket Code
December 31, 2025 - December 31, 2025Designed a responsive website and CMS for UNAGRA, a fintech company, enhancing user engagement and accessibility. Redefined user flows and designed a website, CMS, and mobile app for WIKI, optimizing the digital experience for an insurance provider. Developed a web app for Qualitas, a car insurance company, reducing bounce rates and increasing engagement through UX/UI improvements.
UI/UX & Product Designer at Independent Freelance
December 31, 2024 - December 31, 2024Led UX/UI design for projects like the IPS website, Slist mobile apps, and Blueberry product interfaces, boosting engagement and retention. Developed design systems, prototypes, and wireframes, ensuring consistency and efficiency across platforms. Conducted user research and usability testing, refining designs to enhance user satisfaction and product-market fit.
Organizational Development Specialist at Mazars
December 31, 2023 - December 31, 2023Refined team evaluation processes, enhancing dynamics and fostering a user-centered culture. Used employee survey data to drive initiatives improving organizational climate. Launched 'Buddies' program to optimize onboarding and new employee integration. Conducted performance interviews to refine management strategies and boost team performance.
Senior Product Designer at The Rocket Code
January 1, 2025 - January 1, 2025Designed a responsive website and CMS for UNAGRA, a fintech company, enhancing user engagement and accessibility. Redefined user flows and designed a website, CMS, and mobile app for WIKI, optimizing the digital experience for an insurance provider. Developed a web app for Qualitas, a car insurance company, reducing bounce rates and increasing engagement through UX/UI improvements.
UI/UX & Product Designer at Freelance
January 1, 2024 - January 1, 2024Led UX/UI design for projects like the IPS website, Slist mobile apps, and Blueberry product interfaces, boosting engagement and retention. Developed design systems, prototypes, and wireframes, ensuring consistency and efficiency across platforms. Conducted user research and usability testing, refining designs to enhance user satisfaction and product-market fit.
Organizational Development Specialist at Mazars
January 1, 2023 - January 1, 2023Refined team evaluation processes, enhancing dynamics and fostering a user-centered culture. Used employee survey data to drive initiatives improving organizational climate. Launched 'Buddies' program to optimize onboarding and new employee integration. Conducted performance interviews to refine management strategies and boost team performance.
Education
Organizational Psychology at Tecnologico de Monterrey
January 1, 2017 - January 1, 2022Semester Abroad in Psychology at Universidad Autónoma de Chile
January 1, 2022 - January 1, 2022Industrial Design at Tecnologico de Monterrey
January 1, 2017 - January 1, 2019Design Systems for Websites using Figma at Domestika
February 1, 2024 - February 1, 2024Webflow Certificate at Webflow
January 1, 2024 - January 1, 2024Google UX Design Professional Certificate at Coursera
October 1, 2023 - October 1, 2023Decision-Making Strategies at LinkedIn Learning
October 1, 2023 - October 1, 2023Data Analysis at LinkedIn Learning
October 1, 2021 - October 1, 2021Organizational Psychology at Tecnologico de Monterrey
January 1, 2017 - January 1, 2022Semester Abroad in Psychology at Universidad Autonoma de Chile
January 1, 2022 - January 1, 2022Industrial Design at Tecnologico de Monterrey
January 1, 2017 - January 1, 2019Design Systems for Websites using Figma at Domestika
February 1, 2024 - February 1, 2024Webflow Certificate at Webflow
January 1, 2024 - January 1, 2024Google UX Design Professional at Coursera
October 1, 2023 - October 1, 2023Decision-Making Strategies at LinkedIn Learning
October 1, 2023 - October 1, 2023Data Analysis at LinkedIn Learning
October 1, 2021 - October 1, 2021Qualifications
Google UX Design Professional Certificate
October 1, 2023 - October 1, 2023Webflow Certificate
January 1, 2024 - January 1, 2024Design Systems for Websites using Figma
February 1, 2024 - February 1, 2024Decision-Making Strategies
October 1, 2023 - October 1, 2023Data Analysis
October 1, 2021 - October 1, 2021Webflow Certification
January 1, 2024 - January 1, 2024Google UX Design Professional
October 1, 2023 - October 1, 2023Decision-Making Strategies
October 1, 2023 - October 1, 2023Data Analysis
October 1, 2021 - October 1, 2021Design Systems for Websites using Figma
February 1, 2024 - February 1, 2024Industry Experience
Financial Services, Software & Internet, Professional Services
Role
Product designer
Overview
The website lacked a clear user journey, which led to a high dropout rate on the main page. As a result, artisan profiles remained largely unexplored and received very few messages or interactions from visitors.
Output
Detailed user journeys and user stories built around storytelling.
High-fidelity interactive prototypes.
Fully responsive website developed on WordPress.
Usability testing conducted with users from the target demographic.
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