Available to hire
I’m Karolina Szpigiel, a high-performing marketing professional with 4 years of experience across brand guardianship and insight-led campaigns for digital and out-of-home channels. I’ve led high-impact influencer marketing initiatives across national and international markets, including an award-winning campaign delivered with a 6:1 ROI and recognised as Best Data-Driven Campaign at the Global Influencer Marketing Awards.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Polish
Fluent
English
Fluent
Work Experience
Account Executive at Booking.com
January 1, 2026 - PresentManaged a portfolio of 300+ accommodation partners across Silesian Beskids and Lower Silesia, driving commercial growth, room nights, availability and pricing competitiveness. Analysed partner and market performance using Tableau, Excel and internal tools to identify and prioritise growth opportunities. Increased portfolio availability by 14% and improved productivity per listing from 6.24 to 8.21 through data-led partner engagement and targeted commercial actions. Built partner relationships via proactive communication, performance presentations and tailored recommendations to improve business outcomes.
Brand Manager at Greater Anglia Railway
January 1, 2025 - October 8, 2025Handled brand guardianship across 133 train stations, ensuring consistency across Greater Anglia and Stansted Express touchpoints; Managed social media channels and led launch of influencer activity; Created and ran integrated travel & tourism campaigns; Monitored and reported brand activity to optimise initiatives; Delivered copywriting for web, print, and social media; Translated Polish-language materials; Led brand partnerships and sponsorships; Provided cross-functional guidance and managed design resources; Trained placement students; Managed branding material supply chain.
Brand Manager at Greater Anglia Railway
January 1, 2025 - October 8, 2025Handled brand guardianship across 133 train stations, ensuring consistency and integrity across all Greater Anglia and Stansted Express touchpoints; managed social media channels and led the launch and delivery of always-on influencer activity; created and ran integrated travel & tourism campaigns with media and creative agencies, delivering bold, insight-led campaigns across digital and out-of-home platforms; monitored and reported brand activity, using performance data to optimise future initiatives; delivered copywriting for web, print, and social media across both brands and completed Polish-language translations for Stansted Express; provided brand guidance to cross-functional teams while managing internal and external design resources; trained and supported yearly industrial placement students; managed supply chain for design, print, and distribution of branded materials.
Brand Manager at Greater Anglia Railway
January 1, 2023 - January 1, 2025Owned brand guardianship across 133 train stations, ensuring consistent brand presence and integrity across Greater Anglia and Stansted Express touchpoints. Managed organic social channels and led always-on influencer activity launches and delivery. Created and ran integrated travel and tourism campaigns with media and creative agencies, delivering bold, insight-led creative across digital and out-of-home platforms. Monitored and reported brand performance using data to optimise future initiatives, wrote copy for web/print/social media for both brands, and completed Polish-language translations for Stansted Express customer-facing materials.
Marketing Executive (Industrial Placement) at Greater Anglia Railway
January 1, 2023 - October 8, 2025Joined Greater Anglia as a Marketing Executive Industrial Placement, retained through creation of a bespoke Marketing Assistant role to continue supporting the team part-time during final year university studies
Marketing Assistant / Executive at Greater Anglia Railway
January 1, 2021 - January 1, 2023Supported brand and compliance-related marketing activity by producing engineering work posters and travel notices, and maintained the brand website using CMS to ensure accuracy and strong customer-facing content. Managed organic social media marketing across Instagram and Facebook and acted as a point of contact for frontline colleagues with on-station marketing and customer communication solutions. Managed and developed existing brand partnership activity across digital and traditional channels and produced copywriting across digital and print materials. Participated in contingency planning for industrial strike action and was qualified as a train dispatcher, stepping in at London Liverpool Street during strike days.
Display Representative at EXPD8 Field Marketing
January 1, 2021 - October 8, 2025Delivered field marketing tasks on behalf of multiple consumer brands; Visited retail locations (Tesco stores) on a call-based schedule; Independently managed daily task planning and reporting; Accessed briefs and submitted completion reports using internal IT systems.
Marketing Executive – Industrial Placement at Greater Anglia
January 1, 2021 - October 8, 2025Marketing executive during industrial placement; Retained in a bespoke Marketing Assistant role to support the team part-time during final year; Led organic social media across Instagram and Facebook; Planned content calendars; Coordinated with creative agencies; Delivered campaigns and promotions; Ensured compliance; Maintained CMS; On-site marketing and customer communications; Trained and supported early industrial placement students; Participated in contingency planning for strikes.
Display Representative at EXPD 8 Field Marketing
January 1, 2021 - October 8, 2025Delivered field marketing tasks on behalf of multiple consumer brands; visited retail locations, primarily Tesco stores, on a call-based schedule to execute in-store marketing activity; independently managed daily task planning, prioritisation, and reporting; used internal IT systems to access briefs, log activity and submit completion reports.
Display Representative at eXPD8 Field Marketing
January 1, 2020 - January 1, 2021Delivered field marketing tasks for multiple consumer brands while adhering to brand guidelines and store protocols. Independently planned, prioritised and reported daily activities using internal IT systems to access briefs and log task completion, ensuring timely delivery of assignments.
Education
A-Levels Economics, Business; BA Accounting; Dance (Level 3 Diploma); Distinction* at Haileybury Turnford Academy
January 1, 2017 - January 1, 2019GCSEs at Haileybury Turnford Academy
January 1, 2012 - January 1, 2017Chartered Institute of Marketing online courses: Copywriting; Marketing & Brand Strategy; Digital Marketing at Chartered Institute of Marketing
January 11, 2030 - October 8, 2025BA (Hons) in Management & Marketing at University of Essex
January 1, 2019 - January 1, 2023A Levels (Economics, Business) at Haileybury Turnford Academy
January 1, 2017 - January 1, 2019GCSEs at Haileybury Turnford Academy
January 1, 2012 - January 1, 2017Bachelor of Management & Marketing at University of Essex
January 1, 2019 - January 1, 2023Qualifications
First-Class Honours in Management & Marketing
January 11, 2030 - October 8, 2025Dean’s Prize for Best Performing Student
January 11, 2030 - October 8, 2025Chartered Institute of Marketing online courses: Copywriting, Marketing & Brand Strategy, Digital Marketing
January 1, 2019 - October 8, 2025Dean’s Prize for Best Performing Student
January 1, 2023 - October 8, 2025Chartered Institute of Marketing (CIM) courses: Analytics in Marketing; Copywriting; Marketing & Brand Strategy; Digital Marketing Channels
January 11, 2030 - September 30, 2026Industry Experience
Media & Entertainment, Retail, Transportation & Logistics, Travel & Hospitality, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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