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I build digital experiences that users love and businesses rely on for over 15 years. With a Bachelor’s degree in Graphic Design, I have a keen eye for the visual nuances that drive user behavior. Today, as a CRO Specialist, I combine this artistic sensitivity with advanced technical skills in automation and API integrations. My goal is to use my expertise to eliminate friction and turn complex user data into clear, visually engaging, and profitable experiences.…I build digital experiences that users love and businesses rely on for over 15 years. With a Bachelor’s degree in Graphic Design, I have a keen eye for the visual nuances that drive user behavior. Today, as a CRO Specialist, I combine this artistic sensitivity with advanced technical skills in automation and API integrations. My goal is to use my expertise to eliminate friction and turn complex user data into clear, visually engaging, and profitable experiences.

Karolina Bałdowska

Conversion Rate Optimization Expert, UX Designer, Digital Marketer

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I build digital experiences that users love and businesses rely on for over 15 years. With a Bachelor’s degree in Graphic Design, I have a keen eye for the visual nuances that drive user behavior. Today, as a CRO Specialist, I combine this artistic sensitivity with advanced technical skills in automation and API integrations. My goal is to use my expertise to eliminate friction and turn complex user data into clear, visually engaging, and profitable experiences.…I build digital experiences that users love and businesses rely on for over 15 years. With a Bachelor’s degree in Graphic Design, I have a keen eye for the visual nuances that drive user behavior. Today, as a CRO Specialist, I combine this artistic sensitivity with advanced technical skills in automation and API integrations. My goal is to use my expertise to eliminate friction and turn complex user data into clear, visually engaging, and profitable experiences.

Available to hire

I build digital experiences that users love and businesses rely on for over 15 years. With a Bachelor’s degree in Graphic Design, I have a keen eye for the visual nuances that drive user behavior. Today, as a CRO Specialist, I combine this artistic sensitivity with advanced technical skills in automation and API integrations. My goal is to use my expertise to eliminate friction and turn complex user data into clear, visually engaging, and profitable experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Senior CRO Specialist at CDW Corporation

January 1, 2024 - January 1, 2025

Drove the experimentation and personalization strategy (A/B testing, MVT) for the high-volume B2B/Enterprise e-commerce platform using Optimizely.

CRO Developer (Center of Excellence) at Vodafone UK

January 1, 2023 - January 1, 2024

Developed and deployed complex A/B tests and personalization initiatives via Adobe Target for high-traffic domains built on React technology.

Art Director, UI Developer, CRO Manager at oggi

January 1, 2021 - January 1, 2023

Managed the entire design and marketing lifecycle for a home furnishings e-commerce platform, overseeing teams to align visual communication with conversion goals.

Front-end Developer / UI Engineer at DXone (Cryptocurrency Market)

January 1, 2020 - January 1, 2021

CRO Developer at BOY & MAN Marketing GmbH

January 1, 2015 - January 1, 2018

Front-end Developer at onlydomains.com

January 1, 2014 - January 1, 2015

Web & App Designer at DevCore.NET (Microsoft Silver Partner)

January 1, 2012 - January 1, 2014