KAROLINA KANDROTE

Available to hire

Freelance marketing manager with 4+ years of hands-on experience driving email, content, and social media marketing for beauty, fragrance, lifestyle, and e-commerce brands.

About

Freelance marketing manager with 4+ years of hands-on experience driving email, content, and social media marketing for beauty, fragrance, lifestyle, and e-commerce brands. I manage multiple client accounts at once and support campaigns end-to-end—from planning and content calendars to newsletter creation, launch communication, and creative production.

My strongest areas are email marketing campaigns and automated flows, Instagram content planning, and campaign execution. Over the last 6 months, my email marketing work generated €121K+ in attributed revenue across two e-commerce brands.

  • Joined July 2026

Languages

  • LithuanianFluent
  • EnglishAdvanced
  • RussianAdvanced
  • PolishAdvanced

Industry experience

  • Retail
  • Media & Entertainment
  • Consumer Goods
  • Other
  • Professional Services

Projects · 2

I provide ongoing freelance marketing support for beauty and wellness brands, combining social media management, email marketing, campaign planning and visual communication.

My work includes:

monthly communication plans and campaign calendars
newsletter copywriting and campaign emails
Instagram content planning, captions and feed/grid direction
launch communication and seasonal promotional campaigns
banners, visual assets and supporting print materials

I currently manage 4 active client accounts simultaneously and create around 28 email campaigns per month across different client projects.

Tools used: Canva, Adobe Photoshop, Illustrator, Omnisend, MailerLite, ChatGPT

Role(s)
Marketing
Social Media Marketing
Copywriting
Graphic Design

https://www.instagram.com/spaceylon_lietuva/

  • Banner Ad Designer
  • Influencer Marketing Manager
  • Marketing Analyst
  • +1

I provide ongoing freelance marketing support for a niche fragrance e-commerce and retail brand, with a strong focus on email marketing, campaign communication, content planning and launch support.
My scope of work includes:

campaign newsletters and promotional email campaigns
automated flows in Omnisend
launch communication for new products and seasonal campaigns
social media content support and campaign messaging
banners and visual assets for promotions and launches

Over a 6-month period, my email marketing work generated €94,350+ in attributed revenue.

Tools used: Omnisend, Canva, Adobe tools, ChatGPT,Kive.

https://www.instagram.com/the_house_of_drops/

  • Influencer Marketing Manager
  • Marketing Strategist
  • Social Media Manager
  • +1

Work experience· 7 roles

Freelance Email & Content Marketing Support · Ocean SilhouettesNov 2024 – Present · 2 yrs 1 mo

Create email marketing content and campaign communication for an international lifestyle/decor brand targeting the US market.

Freelance Marketing Manager · TavoGroziui.ltSep 2024 – Present · 2 yrs 3 mos

Support a beauty e-commerce brand with email marketing, campaign communication, social media content, and promotional asset creation, including attributed revenue generation via email campaigns.

Freelance Marketing Manager · The House of Drops / dropslietuva.comSep 2024 – Present · 2 yrs 3 mos

Manage day-to-day marketing communication for a niche fragrance e-commerce and retail brand, with a focus on email marketing, campaign planning, content creation and launch communication. Deliver attributed revenue through email drops and seasonal/launch communication.

Freelance Marketing Manager · Spa Ceylon LietuvaMay 2024 – Present · 2 yrs 7 mos
Freelance Marketing Manager · Botebote / UAB AlluraMay 2023 – Jun 2024 · 1 yr 2 mos
Freelance Marketing & Graphic Design Manager · Sukn iusJan 2022 – Present · 4 yrs 11 mos
Freelance Marketing Manager · Self-employedJan 2022 – Present · 4 yrs 11 mos

Education

Advertising Management · Vilniaus kolegija / Vilnius College2014 – 2016
Digital Marketing & AI Tools Course · edON2030 – 2026
Advertising Management · Vilniaus kolegija / Vilnius College2014 – 2016
Digital Marketing & AI Tools Course · edON2025 – 2026

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