Available to hire
I am Karolína Kudynová, a Senior Content Marketing & SEO Specialist with 14+ years of experience helping brands grow organic visibility, strengthen their voice, and convert readers into customers. I write high-quality content and craft data-driven SEO strategies in Czech, English, and German, collaborating with international agencies and clients across B2B and B2C contexts.
Beyond copywriting and SEO, I specialize in localization and transcreation, social media content, and CMS management (WordPress). I enjoy staying ahead of online marketing trends and leveraging AI tools to accelerate production while preserving authentic voice and tone.
Experience Level
Expert
Expert
Expert
Expert
Expert
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Expert
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Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Language
Czech
Fluent
English
Fluent
German
Advanced
French
Beginner
Work Experience
Freelance Translator (English & Czech) at Self-employed
January 1, 2012 - PresentTranslations from Czech to English and English to Czech for websites, blogs, reports, brochures, newsletters, and marketing materials; editing, localization, MTPE; specialized translations across marketing, business, tourism, health, technology, and lifestyle; collaboration with agencies for localization and transcreation.
Senior Copywriter, Content Marketing & SEO Specialist at Self-employed / Freelance
January 1, 2012 - PresentArticle and content creation in Czech and English across marketing, media, fashion, cosmetics, finance, health, lifestyle, and technology; editing and proofreading; keyword research; WordPress CMS publishing; managing PPC, social media, and email campaigns; analytics with Google Analytics and Google Ads; collaborating with international agencies on localization, translation, and transcreation; 100+ clients including several major brands.
Translator at Freelance
January 1, 2012 - PresentTranslations from English and Czech of general and specialized texts for websites, blogs, reports, brochures, newsletters; copywriting for websites and e-shops; MTPE; localization and transcreation; SEO copywriting; editing. Languages: CZ↔EN; wide range of topics.
Senior Copywriter, Content Marketing & SEO Specialist at Freelance
January 1, 2012 - PresentDeveloped and implemented content marketing and SEO strategies for 100+ Czech and international clients (B2B & B2C), including blog articles, landing pages, newsletters, and social media content. Conducted keyword research with Collabim, Semrush, Ahrefs, and Mangools; optimized SEO titles and meta descriptions; published via WordPress. Led collaboration with international agencies on content creation, transcreation, localization and translation. Involved in analytics with Google Analytics and Google Ads; executed PPC campaigns and social media initiatives; contributed to CRM enhancements and data-driven marketing initiatives.
Press Spokesperson at Development Department of the City of Prague (IPR/MHMP)
October 1, 2008 - November 1, 2011Public communications about Prague’s development and master plan; press releases; media relations; coordinating interviews; preparing texts for exhibitions; collaboration with districts and civic associations during master plan development.
Press Spokesperson at Development Department of the City of Prague (formerly URM MHMP, now IPR)
October 1, 2008 - November 1, 2011Drafted press releases; maintained media relations; coordinated interviews on the new master plan and architecture; supported district cooperation on construction projects; prepared texts for exhibitions; represented Prague at MIPIM; liaised with civic associations during zoning plan development.
Press Spokesperson at Development Department of the City of Prague (URM MHMP, now IPR)
January 1, 2008 - November 30, 2011Press releases and media relations; presentations on Prague's development and the new master plan; inter-district coordination; interviews; media representation at events like MIPIM.
Journalist and Editor at PRÁVO a Novinky.cz
October 1, 2005 - August 31, 2008Reported on healthcare reforms, environment, politics, and local Prague issues; interviews with public figures; photography for articles; contributed to daily news and special topics; participated in internships and early journalism work during university.
Journalist and Editor at PRÁVO and Novinky.cz (Borgis)
August 1, 2005 - August 31, 2008Coverage across healthcare, environment, politics, local Prague issues; interviews with public figures; articles, travel writing, and photography.
Editor and Reporter at Novinky.cz / Právo
January 1, 2005 - December 31, 2008National daily online and print journalism; healthcare reforms, environmental issues, and politics; interviews with politicians and public figures; Prague and regional coverage; photography and editing.
Intern at Institute of Sociology, Czech Academy of Sciences
January 1, 2005 - December 31, 2005Internship focused on Gender and Sociology, data analysis.
Editor and Reporter at Novinky and Právo
January 1, 2005 - December 31, 2008Journalist with topics including healthcare, environment, politics, local life; conducted interviews with politicians and public figures; covered Prague local politics, culture, and public life; quick information retrieval and analysis.
Intern at Hospodářské noviny – Health supplement
January 1, 2003 - December 31, 2003Administrative and reporting responsibilities within health section.
Assistant at EWING Public Relations
January 1, 2002 - December 31, 2002Public relations internship focusing on press materials and media outreach.
Intern at Lidové noviny
January 1, 2000 - December 31, 2000Summer supplement – interviews and surveys with public figures.
Intern at Mladá Fronta DNES
January 1, 1998 - December 31, 1999Summer supplement – reporting, interviews; Prague edition; subsequent long-term collaboration.
Education
Sociology at Charles University, Department of Sociology, Faculty of Arts
January 1, 2005 - June 26, 2026Sociology (Media Studies) at Charles University, Department of Sociology, Faculty of Arts
January 11, 2030 - January 1, 2005Study Abroad Program in Sociology/Media at University of Queensland
January 1, 2002 - December 31, 2002Secondary Education at Jaroslav Seifert Eight-Year Private Secondary School
January 1, 1991 - January 1, 1999Sociology at Charles University, Faculty of Arts
January 11, 2030 - January 1, 2005Study Abroad Program in Sociology/Media at University of Queensland, Australia
January 1, 2002 - January 1, 2002Qualifications
2nd prize – Penta Foundation health policy competition
January 1, 2005 - June 26, 2026IELTS
January 1, 2003 - June 26, 2026IELTS
January 1, 2003 - June 26, 2026State Language Exam – English
January 1, 2002 - June 26, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Retail, Travel & Hospitality, Consumer Goods, Other, Healthcare
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
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