Audited existing social channels and content performance, then built and executed a tailored organic strategy across Instagram and TikTok, generating 180,000+ unique profile visits in 90 days with a 50/50 follower-to-non-follower reach split. Directed all content creation including short-form video and visual storytelling; owned brand voice across captions, community responses, and editorial content. Sourced and managed creator and sponsor partnerships for a brand campaign; briefed creators and reviewed content for brand alignment and consistent tone. Established KPI and reporting frameworks to track reach, engagement, and conversion; used platform insights and competitor monitoring to continually refine strategy.

Social Media Manager at Colorado College

August 1, 2023 - March 1, 2025

Built and executed institution-wide social strategy across Instagram, LinkedIn, Facebook, and TikTok, balancing brand, enrollment, and donor goals simultaneously. Grew engagement 200% through a targeted short-form video strategy and ambassador program; recruited and managed 500+ departmental content contributors. Ran paid social campaigns in Meta Ads Manager and reported quarterly performance and strategic recommendations directly to the Board of Trustees.

Pre-College Director at Colorado College

April 1, 2022 - August 1, 2023

Led marketing, communications, and social recruitment strategy for a national program; grew enrollment 31.5% year-over-year, generating $263,000 in gross revenue from a single campaign.

Marketing & Hiring Consultant at Movement Climbing and Fitness

May 1, 2019 - September 1, 2021

Advised on social and brand marketing strategy for corporate expansion into new markets; conducted competitive research and built brand positioning frameworks for new location launches — ongoing consultative support delivered remotely.

Social Media & Marketing Consultant (Independent) at Independent

January 1, 2019 - Present

Ongoing strategy, brand voice, and social content consulting for wellness, outdoor, and lifestyle clients, delivered remotely and independently.

Fitness Model & Brand Ambassador at Bolt Agency

January 1, 2014 - Present

Promotional work for Casa Migos and wellness/outdoor campaigns; firsthand experience on the talent side of brand and beverage marketing, including tone-appropriate messaging for alcohol promotion. UGC and branded content production; briefing, directing, and reviewing content to ensure brand and category compliance.