Kashika Mahala

Managed marketing and launch activities across 50+ product and client projects in the UAE luxury, hospitality, and corporate sectors. Coordinated campaign and launch requirements across marketing, design, production, commercial teams, suppliers, and external partners. Conducted market, competitor, audience, and trend research to support product positioning and marketing strategies, and developed campaign messaging, brand narratives, and creative direction aligned with target audiences and commercial objectives. Reviewed creatives, campaign assets, presentations, and customer-facing materials to maintain brand consistency and quality. Tracked timelines, deliverables, approvals, budgets, and stakeholder feedback while proactively identifying delays and outstanding actions. Supported go-to-market initiatives by coordinating campaign assets and launch communications, working closely with UAE hospitality, luxury, and corporate clients.

Supported planning and execution of integrated marketing campaigns for UAE-based clients. Coordinated digital campaign assets, creative requirements, client approvals, schedules, and campaign deliverables. Managed campaign budgets and monitored scope to support efficient delivery. Tracked campaign performance and prepared reports highlighting key results, observations, and opportunities for improvement. Worked with creative and design teams to develop and refine campaign assets based on client objectives and audience requirements. Conducted market, competitor, audience, event, and promotional research to support campaign planning, and coordinated client feedback and creative revisions within agreed timelines. Supported marketing initiatives for major UAE events, including Sharjah Entrepreneurship Festival 2024, and maintained strong relationships with clients, suppliers, and external marketing partners.