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I’m Kashish Raina, a social content and DTC growth marketer with 4+ years of experience building consumer brands and running performance-led digital campaigns. I help products earn attention by combining audience insight, cultural relevance, and commercial thinking—shaping everything from content concepts and product storytelling to creative direction, shooting, publishing, and optimisation across Instagram Reels and TikTok. Most of my work sits at the intersection of storytelling and results: I’ve led end-to-end campaign production for DTC brands, coordinated high-volume B2B marketing activity, and translated technical information into customer-facing narratives that drive action. With a Master of Business in Marketing from Monash University, I focus on clear messaging, strong creative execution, and measurable outcomes—so content doesn’t just look good, it converts.…I’m Kashish Raina, a social content and DTC growth marketer with 4+ years of experience building consumer brands and running performance-led digital campaigns. I help products earn attention by combining audience insight, cultural relevance, and commercial thinking—shaping everything from content concepts and product storytelling to creative direction, shooting, publishing, and optimisation across Instagram Reels and TikTok. Most of my work sits at the intersection of storytelling and results: I’ve led end-to-end campaign production for DTC brands, coordinated high-volume B2B marketing activity, and translated technical information into customer-facing narratives that drive action. With a Master of Business in Marketing from Monash University, I focus on clear messaging, strong creative execution, and measurable outcomes—so content doesn’t just look good, it converts.

Kashish Raina

Content Producer, Marketing Strategist, Digital Marketer, +2

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I’m Kashish Raina, a social content and DTC growth marketer with 4+ years of experience building consumer brands and running performance-led digital campaigns. I help products earn attention by combining audience insight, cultural relevance, and commercial thinking—shaping everything from content concepts and product storytelling to creative direction, shooting, publishing, and optimisation across Instagram Reels and TikTok. Most of my work sits at the intersection of storytelling and results: I’ve led end-to-end campaign production for DTC brands, coordinated high-volume B2B marketing activity, and translated technical information into customer-facing narratives that drive action. With a Master of Business in Marketing from Monash University, I focus on clear messaging, strong creative execution, and measurable outcomes—so content doesn’t just look good, it converts.…I’m Kashish Raina, a social content and DTC growth marketer with 4+ years of experience building consumer brands and running performance-led digital campaigns. I help products earn attention by combining audience insight, cultural relevance, and commercial thinking—shaping everything from content concepts and product storytelling to creative direction, shooting, publishing, and optimisation across Instagram Reels and TikTok. Most of my work sits at the intersection of storytelling and results: I’ve led end-to-end campaign production for DTC brands, coordinated high-volume B2B marketing activity, and translated technical information into customer-facing narratives that drive action. With a Master of Business in Marketing from Monash University, I focus on clear messaging, strong creative execution, and measurable outcomes—so content doesn’t just look good, it converts.

Available to hire

I’m Kashish Raina, a social content and DTC growth marketer with 4+ years of experience building consumer brands and running performance-led digital campaigns. I help products earn attention by combining audience insight, cultural relevance, and commercial thinking—shaping everything from content concepts and product storytelling to creative direction, shooting, publishing, and optimisation across Instagram Reels and TikTok.

Most of my work sits at the intersection of storytelling and results: I’ve led end-to-end campaign production for DTC brands, coordinated high-volume B2B marketing activity, and translated technical information into customer-facing narratives that drive action. With a Master of Business in Marketing from Monash University, I focus on clear messaging, strong creative execution, and measurable outcomes—so content doesn’t just look good, it converts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Business Partnership & Innovation Head at Kishmish Crafts

April 1, 2025 - Present

Lead customer-facing brand communications and product storytelling for sustainable textile solutions. Coordinate concurrent projects across 4–7 external partners and internal teams, managing briefs, feedback, approvals, priorities, and delivery timelines. Develop creative direction and communications around product innovation, sustainability initiatives, and customer-facing launches. Improve positioning and customer education to shift ~4% of suitable conventional orders toward natural-dyeing processes, using customer feedback, market insights, and performance data to identify content opportunities and refine messaging.

Marketing & Sales Specialist at Consolidated Travel Group

October 1, 2024 - March 31, 2025

Managed 8–10 concurrent campaigns weekly for 800–1,000 Australian travel agencies, including messaging, segmentation, creative development, publishing, and optimisation. Developed campaign concepts, copy, and digital communications for major travel brands including Singapore Airlines and Qantas. Improved email open rates by 17% within three months through A/B testing, audience segmentation, and content optimisation. Reviewed campaign performance and audience behaviour to recommend future messaging, targeting, and creative tests; handled briefs, approvals, deadlines, and content QA for accuracy and brand alignment.

Marketing Officer (Contract) at Hobsons Bay City Council

January 1, 2023 - December 31, 2023

Planned and delivered an audience-led campaign across content, promotion, stakeholder communication, and community engagement, using audience feedback to refine messaging. Generated a 35% increase in registration revenue within nine months; the initiative was adopted by Hobsons Bay City Council and recognised by the Mayor of Hobsons Bay.

Marketing Coordinator at Register Hub Australia

December 1, 2022 - September 30, 2024

Developed digital campaigns, website copy, and customer-facing content that contributed to a 10% increase in website sales. Refined content using customer behaviour, enquiry patterns, and conversion opportunities to improve messaging and customer journeys. Used campaign and customer insights to optimise content structure and future promotional activity. Engaged directly with customers across digital and phone channels, using recurring feedback to improve future content and communications.

Founder & Brand Lead at Gaash

January 1, 2017 - December 31, 2022

Built a DTC brand’s social content strategy, visual identity, brand voice, and storytelling from the ground up, using Instagram for acquisition and community. Planned and led product and campaign shoots end-to-end, including mood boards, styling, props, locations, and final asset selection. Created and edited Instagram Reels and TikTok short-form content, designing hooks, captions, and mobile-first product storytelling. Developed forward content planning around product launches and cultural moments aligned to commercial priorities. Ran organic and Meta campaigns generating approximately 100 sales per quarter via Instagram and WhatsApp, refining content, messaging, and offers using community and sales signals.