Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Kasmir, a Digital Performance Marketing specialist with a background in Information Technology and 7+ years focused on paid advertising. I’ve worked with corporates, startups, and SMBs across Indonesia, managing campaigns on Meta, Google, TikTok, and programmatic platforms for major FMCG brands. I excel at building data-driven, full-funnel strategies, optimizing CPAs and ROAS, and collaborating with cross-functional teams to scale spend while maintaining efficiency. I thrive in agency settings and enjoy turning analytics into action for measurable business results.…Hi, I’m Kasmir, a Digital Performance Marketing specialist with a background in Information Technology and 7+ years focused on paid advertising. I’ve worked with corporates, startups, and SMBs across Indonesia, managing campaigns on Meta, Google, TikTok, and programmatic platforms for major FMCG brands. I excel at building data-driven, full-funnel strategies, optimizing CPAs and ROAS, and collaborating with cross-functional teams to scale spend while maintaining efficiency. I thrive in agency settings and enjoy turning analytics into action for measurable business results.

Kasmir

Digital Marketer, PPC Manager, Growth Marketer, +2





Hi, I’m Kasmir, a Digital Performance Marketing specialist with a background in Information Technology and 7+ years focused on paid advertising. I’ve worked with corporates, startups, and SMBs across Indonesia, managing campaigns on Meta, Google, TikTok, and programmatic platforms for major FMCG brands. I excel at building data-driven, full-funnel strategies, optimizing CPAs and ROAS, and collaborating with cross-functional teams to scale spend while maintaining efficiency. I thrive in agency settings and enjoy turning analytics into action for measurable business results.…Hi, I’m Kasmir, a Digital Performance Marketing specialist with a background in Information Technology and 7+ years focused on paid advertising. I’ve worked with corporates, startups, and SMBs across Indonesia, managing campaigns on Meta, Google, TikTok, and programmatic platforms for major FMCG brands. I excel at building data-driven, full-funnel strategies, optimizing CPAs and ROAS, and collaborating with cross-functional teams to scale spend while maintaining efficiency. I thrive in agency settings and enjoy turning analytics into action for measurable business results.

Available to hire

Hi, I’m Kasmir, a Digital Performance Marketing specialist with a background in Information Technology and 7+ years focused on paid advertising. I’ve worked with corporates, startups, and SMBs across Indonesia, managing campaigns on Meta, Google, TikTok, and programmatic platforms for major FMCG brands.

I excel at building data-driven, full-funnel strategies, optimizing CPAs and ROAS, and collaborating with cross-functional teams to scale spend while maintaining efficiency. I thrive in agency settings and enjoy turning analytics into action for measurable business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Digital Marketing Campaign Manager at Dentsu Indonesia

July 1, 2022 - October 31, 2024

Led full-funnel campaigns across Google, Meta, TikTok, and programmatic platforms; leveraged CPAS and TikTok Shop for lower funnel performance; achieved 15–20x ROAS (CPAS).

Performance Marketing Specialist at Allofresh

July 1, 2023 - December 31, 2023

Managed app install and revenue campaigns via Google UAC; focused on installs and driving in-app purchases.

Digital Marketing Specialist at Levi's

January 1, 2023 - April 30, 2023

Website interactive campaigns (popup, push web) via Insider platform; focused on engagement and on-site revenue conversion.

Freelance Digital Marketing Consultant at Healthy Go

June 1, 2023 - Present

Lead generation & conversion campaigns across Meta, TikTok, Google SEM; continuous optimization to reduce cost per lead; 5x ROAS and +500% ad spend growth.

TikTok Shop & Affiliate Ads Campaign at F-COMMERCE

October 1, 2024 - October 31, 2025

Aveeno TikTok Shop & Affiliate Ads; managed LIVE ads, video shopping ads, and affiliate/creator ads; drove significant GMV growth and 4–5x TikTok ROAS.