Hello! I am Mehdi, Artistic Director. Passionate about my craft, I am driven by constant curiosity and a deep desire to learn. Every new project is an opportunity for me to push my limits, explore new tools, and deepen my understanding of the visual world. I’m not just striving to grow technically, but to thrive in what I love: giving shape to ideas, telling stories through visuals, and crafting experiences that are coherent, bold, and human.…

Mehdi

Hello! I am Mehdi, Artistic Director. Passionate about my craft, I am driven by constant curiosity and a deep desire to learn. Every new project is an opportunity for me to push my limits, explore new tools, and deepen my understanding of the visual world. I’m not just striving to grow technically, but to thrive in what I love: giving shape to ideas, telling stories through visuals, and crafting experiences that are coherent, bold, and human.…

Available to hire

Hello! I am Mehdi, Artistic Director. Passionate about my craft, I am driven by constant curiosity and a deep desire to learn. Every new project is an opportunity for me to push my limits, explore new tools, and deepen my understanding of the visual world. I’m not just striving to grow technically, but to thrive in what I love: giving shape to ideas, telling stories through visuals, and crafting experiences that are coherent, bold, and human.

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Skills

Experience Level

3D Model
Expert
Adobe Illustrator
Expert
UI
Expert
Blender
Expert
Motion Graphic
Expert
Figma
Expert
Adobe InDesign
Expert
Adobe Photoshop
Expert
Social Media Design
Expert
Branding
Expert
Logo
Expert
Video Advert
Expert
Poster
Expert
Photo
Expert
GIF
Expert
Corporate Video
Intermediate
Flyer
Intermediate
Business Card
Intermediate
Brochure
Intermediate
Adobe XD
Intermediate
Adobe After Effects
Intermediate
Presentation Design
Intermediate
Adobe Premiere Pro
Intermediate
Adobe Lightroom
Intermediate
Script
Intermediate
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Language

French
Fluent
Arabic
Advanced
English
Fluent
Italian
Beginner

Work Experience

Stage - Typographie & Branding at Boîte Freelance - Lola Duval, France
December 31, 2021 - July 21, 2025
Internship focusing on typography and branding projects, involving designing visual identity elements.
Freelance - Responsable Dpt Graphisme at Sté SDMB, Maroc
December 31, 2019 - July 21, 2025
Managed the graphic department as a freelancer, coordinating design projects and branding efforts.
Freelance - Identité visuelle at 212 PROXY
December 31, 2019 - July 21, 2025
Developed product identity and visual branding for projects such as SneakerHead.
Bénévolat - Association Bahja at Association Bahja
December 31, 2016 - July 21, 2025
Provided visual identity support for food and medical aid initiatives on a volunteer basis.
Team-Base - Direction Artistique at Lowly Labs, Australia
January 1, 2023 - Present
Artistic direction role within a design team, overseeing creative processes and outcomes.
Alternance - Direction Artistique at Lisaa, Strasbourg-France
December 31, 2023 - July 21, 2025
Apprenticeship in artistic direction focusing on creative project development.
Alternance - Motion Design at Paritel, Strasbourg-France
December 31, 2023 - July 21, 2025
Apprenticeship in motion design working on dynamic visual content creation.
Artistic Direction at Lisaa Strasbourg
September 1, 2025 - August 30, 2025
Visual communication direction for the school, including creation of signage and wayfinding systems, design of end-of-year project catalogues, photo and video production for internal and external communication, 3D modeling of the school for the metaverse, and workshops in Augmented Reality and Motion Design.
Artistic Direction at Paritel
September 1, 2028 - August 30, 2025
Produced visuals for live podcasts on Twitter, created short animations and GIFs for social media, developed visual content for upcoming posts, posters and designs for the Discord community.
Artistic Direction at Lolylabs
May 1, 2023 - August 30, 2025
3D space modeling for artists integrated into Web3 and conceptualization of NFT (Non-Fungible Token) environments.
Artistic Direction at 3Planets Studio
August 1, 2023 - August 30, 2025
Led artistic direction in 3D architectural design (interior, exterior, space planning), artistic direction for urban infrastructure projects, managed multiple business units and supervised graphic design, development and 3D teams. Created mobile applications for security purposes and designed identification cards for business units with visual content for internal use.
Graphic Design at MacCréa
July 1, 2019 - August 30, 2025
Worked on visual content creation and design during a brief engagement.
Visual Content Creator at SDMB
November 1, 2021 - August 30, 2025
Created visuals for Instagram, retouched and edited images using Photoshop, designed and implemented visual hierarchy for social media content.
Freelance
December 31, 2023 - August 30, 2025
Created logos and visual identities, designed posters and business cards, edited videos and motion designs, and facilitated creative workshops; specialized in User Interface (UI) design.
Teaching at Lisaa Strasbourg
September 1, 2025 - Present
Teaching Storytelling in English to 1st year students and 3D Design to 3rd year Graphic Design students.

Education

Bachelor at LISAA Strasbourg
January 1, 2020 - December 31, 2021
Master at LISAA Strasbourg
January 1, 2023 - December 31, 2025
Diplôme at ESAV Marrakech
January 1, 2018 - December 31, 2021
Baccalauréat at Faculté de Littérature Oujda
January 1, 2012 - December 31, 2013
Direction Artistique at Lisaa Strasbourg
September 1, 2023 - September 1, 2025
Design Graphique at Lisaa Strasbourg
September 1, 2022 - September 1, 2023
Finance Bancaire & Managériale at HBF Oujda
September 1, 2013 - June 1, 2017
at Esav Marrakech
September 1, 2018 - September 1, 2021

Qualifications

Diplome DALF C1
January 1, 2010 - December 31, 2011
Formation Bancaire et Managériale
January 11, 2030 - July 21, 2025
Formation Psychanalyse
January 11, 2030 - July 21, 2025

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Financial Services, Consumer Goods, Education, Software & Internet, Real Estate & Construction
    paper 212 Proxy

    This project is rooted in the world of Moroccan street culture, drawing inspiration from the raw energy of the streets, blending local authenticity with the international codes of streetwear. From logo design to packaging, every step has been carefully crafted to reflect the spirit of sneaker enthusiasts: attention to detail, the importance of style, and a strong sense of identity.

    Minimalist in its approach yet rich in references, the project establishes a clear and contemporary visual language, where shapes, typography, and colors come together to embody an urban, creative, and timeless mindset.