Hello, I'm a highly organised and motivated professional with experience in social media management, content creation, client engagement, and event coordination. Skilled in managing communications across multiple channels, building strong relationships with clients and stakeholders. Thrives in fast-paced, team-oriented environments, bringing adaptability, attention to detail, and a proactive approach to every task. Passionate about the creator economy, digital media, and strategic audience growth.

Katie Lane

Hello, I'm a highly organised and motivated professional with experience in social media management, content creation, client engagement, and event coordination. Skilled in managing communications across multiple channels, building strong relationships with clients and stakeholders. Thrives in fast-paced, team-oriented environments, bringing adaptability, attention to detail, and a proactive approach to every task. Passionate about the creator economy, digital media, and strategic audience growth.

Available to hire

Hello, I’m a highly organised and motivated professional with experience in social media management, content creation, client engagement, and event coordination. Skilled in managing communications across multiple channels, building strong relationships with clients and stakeholders. Thrives in fast-paced, team-oriented environments, bringing adaptability, attention to detail, and a proactive approach to every task. Passionate about the creator economy, digital media, and strategic audience growth.

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Work Experience

Social Media / Administrative Assistant at Face Up
January 1, 2025 - Present
Create and schedule social media content (graphics, videos, posts) to boost engagement and maintain brand presence in the wellness space; assist with audience engagement and platform updates while supporting the founder with organizational tasks.
Social Media Growth Initiatives Manager
January 1, 2019 - December 31, 2024
Developed and executed strategic social media content to grow engagement and strengthen audience connections across multiple platforms; created and scheduled multimedia content (photos, videos, graphics) for brand storytelling; led social media growth initiatives, campaigns, and collaborations to increase reach and engagement; managed on-site event coverage and real-time content to drive audience interaction; analyzed performance metrics to optimize reach and engagement.
Social Media Assistant at World Rally Championship
January 1, 2018 - December 31, 2018
Executed live social media coverage at global rally events, engaging 5M+ followers with real-time updates and behind-the-scenes content; produced multimedia content (photos and videos) to showcase teams, drivers and moments; coordinated with media and production teams to ensure brand consistency and optimize audience engagement.
Customer Care & Administration Expert at World Class Dance Tours
January 1, 2017 - December 31, 2018
Assisted in coordinating international tour logistics, including flights, accommodation, and documentation; managed participant communication, payment processing and travel documentation; supported financial tracking, invoicing, and operational reporting for tour management.
Marketing, Digital Media & PR at World Rally Championship (NZ) / Paddon Rally Sport
January 1, 2012 - December 31, 2018
Marketing, digital media and public relations for World Rally Championship events in New Zealand; organized motor sport events for 100+ VIPs; liaised with sponsors and media; produced high-quality multimedia content (photos and videos) to showcase teams, drivers and moments; coordinated sponsor campaigns; managed media partnerships; on-site event coverage for international motorsport events; directed live content creation and ensured brand consistency across platforms.
Health Promotion & Community Engagement Coordinator at Community & Public Health NZ
January 1, 2008 - December 31, 2012
Developed and implemented infant nutrition plans to support health board targets; managed community projects across early childhood and workplace settings; organized promotional events, developed marketing strategies, and created educational resources; cultivated stakeholder relationships, coordinated meetings, and produced articles for local media; managed grant funding to enhance nutrition initiatives.

Education

Graduate Diploma (Social Anthropology) at Massey University
January 1, 2010 - December 15, 2025
Graduate Diploma (Food Science) at University of Otago
January 1, 2006 - December 15, 2025
Bachelor of Science (Human Nutrition) at University of Otago
January 1, 2005 - December 15, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Healthcare, Professional Services, Travel & Hospitality

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