I am a professional designer with over 20 years in the creative industry, specializing in brand identity, visual communication, and artistic direction. I am the founder of Notso Chic Studio, an independent design brand blending graphic art with pop aesthetics across print, digital, and fashion applications. I merge bold visuals with refined simplicity, collaborating with brands, museums, and boutiques to craft strong visual identities and storytelling-driven design concepts. As founder and Creative Director at Notso Chic Studio in Athens, I lead branding and visual campaigns for fashion and lifestyle clients, forging collaborations with institutions like the Benaki Museum Shop and Agora Principote Boutique. I am passionate about building cohesive design systems and narratives that resonate across media and markets.…

Katerina Valsamaki

I am a professional designer with over 20 years in the creative industry, specializing in brand identity, visual communication, and artistic direction. I am the founder of Notso Chic Studio, an independent design brand blending graphic art with pop aesthetics across print, digital, and fashion applications. I merge bold visuals with refined simplicity, collaborating with brands, museums, and boutiques to craft strong visual identities and storytelling-driven design concepts. As founder and Creative Director at Notso Chic Studio in Athens, I lead branding and visual campaigns for fashion and lifestyle clients, forging collaborations with institutions like the Benaki Museum Shop and Agora Principote Boutique. I am passionate about building cohesive design systems and narratives that resonate across media and markets.…

Available to hire

I am a professional designer with over 20 years in the creative industry, specializing in brand identity, visual communication, and artistic direction. I am the founder of Notso Chic Studio, an independent design brand blending graphic art with pop aesthetics across print, digital, and fashion applications. I merge bold visuals with refined simplicity, collaborating with brands, museums, and boutiques to craft strong visual identities and storytelling-driven design concepts.

As founder and Creative Director at Notso Chic Studio in Athens, I lead branding and visual campaigns for fashion and lifestyle clients, forging collaborations with institutions like the Benaki Museum Shop and Agora Principote Boutique. I am passionate about building cohesive design systems and narratives that resonate across media and markets.

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Language

English
Fluent
Greek, Modern
Fluent

Work Experience

Founder & Creative Director at Not So Chic Studio
September 1, 2021 - Present
Established an independent studio providing brand identity, graphic design, and creative consulting services. Designed visual campaigns and packaging for fashion and lifestyle brands with a pop-art aesthetic. Developed collaborations with Benaki Museum Shop (Athens) and Agora Principote Boutique (Mykonos). Led design direction and brand visuals for Not So Chic Jewelry & Accessories. Built and led a creative team.
Art Director at 44 Photo Studio
October 1, 2020 - October 19, 2025
Directed visual campaigns for photo shoots, advertising concepts, and editorial imagery; integrated design principles with photography to enhance brand narratives and visual appeal.
External Collaborator at National Gallery of Greece
January 1, 1996 - October 19, 2025
Collaborated on art catalogs, exhibitions, and cultural communications materials.
Founder & Creative Director at Not So Chic Studio
September 1, 2021 - Present
Established independent studio providing brand identity, graphic design, and creative consulting services. Designed visual campaigns and packaging for fashion and lifestyle brands with a pop-art aesthetic. Developed collaborations with Benaki Museum Shop (Athens) and Agora Principal Boutique (Mykonos). Led design direction and brand visuals for Not So Chic Jewelry & Accessories. Emphasis Creative Team Founder & Art Director.
Art Director at 44 Photo Studio
October 1, 2020 - October 19, 2025
Provided visual direction for photo shoots, advertising concepts, and editorial imagery. Integrated design principles with photography to enhance brand narratives and visual appeal.
External Collaborator at National Gallery of Greece
December 31, 1996 - October 19, 2025
Collaborated on art catalogs, exhibitions, and cultural communication materials.
Founder & Creative Director at Notso Chic Ltd. Design Studio
September 2, 2021 - Present
Established independent studio providing branding identity, graphic design, and creative consulting services. Designed visual campaigns and packaging for fashion and lifestyle brands with a pop-art aesthetic. Collaborated with Benaki Museum Shop (Athens) and Agora Principote Boutique (Mykonos). Led design direction and brand visuals for Notso Chic Jewelry & Accessories.
Founder & Art Director at Emphasis Creative Team
January 1, 1998 - December 31, 2023
Created and managed a boutique advertising and design agency serving local and international clients. Delivered identity systems, print campaigns, and product branding for high-end businesses. Awarded ERMIS Bronze Award for creative design. Built long-term collaborations with top Greek advertising firms and cultural institutions.
External Collaborator at National Gallery of Greece
January 1, 1995 - December 31, 1996
Provided visual direction for photo shoots, exhibitions, catalogues, and cultural communication materials.

Education

BA in Graphic Design at AKTO Art & Design College – Middlesex University (UK Branch), Athens
January 1, 1991 - January 1, 1994
BA in Graphic Design at AKTO Art & Design College (Middlesex University UK Branch, Athens)
January 1, 1991 - December 31, 1994
BA in Graphic Design at AKTO Art & Design College - Middlesex University (UK Branch, Athens)
January 1, 1991 - December 31, 1994

Qualifications

ERMIS Bronze Award for Excellence in Creative Design
January 11, 2030 - October 19, 2025
ERMIS Bronze Award for Excellence in Creative Design
January 11, 2030 - October 19, 2025
ERMIS Bronze Award for Creative Design
January 11, 2030 - January 23, 2026
Adobe Illustrator Seminar
January 1, 1994 - December 31, 1995
Adobe Photoshop Seminar
January 1, 1994 - December 31, 1995
QuarkXPress Seminar
January 1, 1994 - December 31, 1995
Vellum Global Education – Social Media Marketing Seminars
January 1, 2023 - December 31, 2023
New York College – Awards
January 1, 2024 - December 31, 2024

Industry Experience

Other, Media & Entertainment, Professional Services, Retail, Education
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