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Hello! I'm Katarína Valiska Tureň, a dedicated trade marketing professional with extensive hands-on experience in the Slovak and Czech markets within leading consumer goods companies. I specialize in designing and executing trade marketing activities to drive sales, manage budgets, and coordinate cross-functional teams. I excel at collaborating with KAM and sales teams, supplier and agency partners, and at turning customer insights into effective campaigns, events, and promotional materials. I am proficient with SAP and MS Office, and I continually optimize processes and measure impact.…Hello! I'm Katarína Valiska Tureň, a dedicated trade marketing professional with extensive hands-on experience in the Slovak and Czech markets within leading consumer goods companies. I specialize in designing and executing trade marketing activities to drive sales, manage budgets, and coordinate cross-functional teams. I excel at collaborating with KAM and sales teams, supplier and agency partners, and at turning customer insights into effective campaigns, events, and promotional materials. I am proficient with SAP and MS Office, and I continually optimize processes and measure impact.

Katarína Valiska

Marketing Strategist, Brand Designer, Content Creator, +2

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Hello! I'm Katarína Valiska Tureň, a dedicated trade marketing professional with extensive hands-on experience in the Slovak and Czech markets within leading consumer goods companies. I specialize in designing and executing trade marketing activities to drive sales, manage budgets, and coordinate cross-functional teams. I excel at collaborating with KAM and sales teams, supplier and agency partners, and at turning customer insights into effective campaigns, events, and promotional materials. I am proficient with SAP and MS Office, and I continually optimize processes and measure impact.…Hello! I'm Katarína Valiska Tureň, a dedicated trade marketing professional with extensive hands-on experience in the Slovak and Czech markets within leading consumer goods companies. I specialize in designing and executing trade marketing activities to drive sales, manage budgets, and coordinate cross-functional teams. I excel at collaborating with KAM and sales teams, supplier and agency partners, and at turning customer insights into effective campaigns, events, and promotional materials. I am proficient with SAP and MS Office, and I continually optimize processes and measure impact.

Available to hire

Hello! I’m Katarína Valiska Tureň, a dedicated trade marketing professional with extensive hands-on experience in the Slovak and Czech markets within leading consumer goods companies. I specialize in designing and executing trade marketing activities to drive sales, manage budgets, and coordinate cross-functional teams.

I excel at collaborating with KAM and sales teams, supplier and agency partners, and at turning customer insights into effective campaigns, events, and promotional materials. I am proficient with SAP and MS Office, and I continually optimize processes and measure impact.

Skills

Branding

Experience Level

Branding

Expert

Language

Slovak

Fluent

Czech

Advanced

English

Advanced

Work Experience

Senior Trade Marketing Manager at Syráreň BEL Slovensko

July 1, 2024 - November 3, 2025

Design, preparation and execution of trade marketing activities to support sales; close collaboration with KAM and sales teams; coordination of marketing budget; production of promotional materials, gifts, tastings, conferences and other events.

Channel Development Specialist (modern trade) at Nestlé Slovensko

June 1, 2024 - June 1, 2024

Support B2B marketing and sales activities to increase sales based on customer plans; design and evaluate effective marketing campaigns; daily collaboration with KAM; liaising with agencies and POS material suppliers; budget coordination.

Marketing Specialist – CZ & SK market at Kofola, a.s.

August 1, 2021 - August 1, 2021

Planning, execution, monitoring and evaluation of marketing projects; collaboration with KAM and marketing department; reporting; coordination with suppliers and agencies; budget management; regular field visits with the sales team; event planning and execution.

Obchodný zástupca – Retail Slovensko at Kofola, a.s.

January 1, 2017 - January 1, 2017

Independent role with responsibility for achieving targets; maintenance of existing customers and acquisition of new ones.

Exekučný referent at Sociálna poisťovňa ústredie

December 1, 2014 - December 1, 2014

Debt collection activities and related administrative responsibilities.