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I’m a communication and marketing specialist with extensive experience across NGO, tourism, and commercial sectors. I excel at developing branding strategies, managing promotional projects, and executing impactful social media campaigns. I thrive on leading cross-functional teams, coordinating partners, and turning insights into measurable results. I love crafting creative, strategic plans that drive growth while supporting nonprofits and local communities.…I’m a communication and marketing specialist with extensive experience across NGO, tourism, and commercial sectors. I excel at developing branding strategies, managing promotional projects, and executing impactful social media campaigns. I thrive on leading cross-functional teams, coordinating partners, and turning insights into measurable results. I love crafting creative, strategic plans that drive growth while supporting nonprofits and local communities.

Katarzyna Pętlak-Długosz

Social Media Manager, Brand Strategist, Marketing Strategist, +2

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I’m a communication and marketing specialist with extensive experience across NGO, tourism, and commercial sectors. I excel at developing branding strategies, managing promotional projects, and executing impactful social media campaigns. I thrive on leading cross-functional teams, coordinating partners, and turning insights into measurable results. I love crafting creative, strategic plans that drive growth while supporting nonprofits and local communities.…I’m a communication and marketing specialist with extensive experience across NGO, tourism, and commercial sectors. I excel at developing branding strategies, managing promotional projects, and executing impactful social media campaigns. I thrive on leading cross-functional teams, coordinating partners, and turning insights into measurable results. I love crafting creative, strategic plans that drive growth while supporting nonprofits and local communities.

Available to hire

I’m a communication and marketing specialist with extensive experience across NGO, tourism, and commercial sectors. I excel at developing branding strategies, managing promotional projects, and executing impactful social media campaigns.
I thrive on leading cross-functional teams, coordinating partners, and turning insights into measurable results. I love crafting creative, strategic plans that drive growth while supporting nonprofits and local communities.

Skills

Branding

Email Marketing

Social Media Design

Experience Level

Branding

Expert

Language

Polish

Fluent

English

Advanced

Work Experience

Marketing Generalist, Social Media Marketing & Brand Manager at BIS Foundation

March 1, 2018 - Present

Responsible for creating and implementing the promotional strategy and brand strategy at the BIS Foundation; developing communication schedules for social media; managing the promotional team across all Foundation projects; reporting campaign results and optimizing activities; organizing PR campaigns for clients; coordinating the Academy of Good Communication trainings for nonprofits; maintaining Foundation blog and website; coordinating promotional and sales activities; managing short-term rentals.

Manager at Jagiellonian Apartments and SPA

September 1, 2011 - July 1, 2015

Managed operations for apartments and SPA; price and calendar optimization; guest communication; ensuring guest satisfaction; overseeing cleaning, laundry, and repairs; handling day-to-day property management.

PR Specialist at Jagiellonian Center of Innovation / JCIVenture

March 1, 2009 - June 1, 2011

Led PR activities; production of promotional materials and press releases; organized national and international trade fairs; managed media relations; created and updated websites (Polish and English); executed select PR campaigns (e.g., 'Breakfast with Business', 'BioIDEA' competition, 'Seed Your Dream', etc.).

Marketing Specialist at JCI / JCIVenture

March 1, 2007 - December 1, 2008

Coordinated early marketing campaigns; produced marketing materials; maintained company websites; supported international campaigns and events.

Receptionist at Hotel Mały Kraków

February 1, 2006 - October 1, 2006

Customer service and front-desk operations; guest assistance; daily operations.

Owner at Modern Apartment

March 1, 2015 - Present

Managed short-term rental operations (calendar management, pricing, guest communications); achieved high guest ratings (4.93 from 420 reviews).