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Hi, I’m Kathryn Li, a senior packaging and brand designer based in Taipei, Taiwan, and I’m open to remote worldwide opportunities. I bring 8+ years of experience delivering CPG label design, dieline setup, and print-ready production files for consumer product launches, with direct coordination of print factories across China and Australia to ensure on-time delivery for 10+ SKUs. I help startups and established brands refine packaging typography, layout, and brand systems for retail and international market launches. I specialize in building cohesive brand identity systems and translating them across labels, outer packaging, and digital touchpoints. My work supports customers from concept to shelf, ensuring strong shelf presence and consistent consumer experiences across global markets.…Hi, I’m Kathryn Li, a senior packaging and brand designer based in Taipei, Taiwan, and I’m open to remote worldwide opportunities. I bring 8+ years of experience delivering CPG label design, dieline setup, and print-ready production files for consumer product launches, with direct coordination of print factories across China and Australia to ensure on-time delivery for 10+ SKUs. I help startups and established brands refine packaging typography, layout, and brand systems for retail and international market launches. I specialize in building cohesive brand identity systems and translating them across labels, outer packaging, and digital touchpoints. My work supports customers from concept to shelf, ensuring strong shelf presence and consistent consumer experiences across global markets.

Kathryn Li

UI Designer, Banner Ad Designer, Brand Designer, +6

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Hi, I’m Kathryn Li, a senior packaging and brand designer based in Taipei, Taiwan, and I’m open to remote worldwide opportunities. I bring 8+ years of experience delivering CPG label design, dieline setup, and print-ready production files for consumer product launches, with direct coordination of print factories across China and Australia to ensure on-time delivery for 10+ SKUs. I help startups and established brands refine packaging typography, layout, and brand systems for retail and international market launches. I specialize in building cohesive brand identity systems and translating them across labels, outer packaging, and digital touchpoints. My work supports customers from concept to shelf, ensuring strong shelf presence and consistent consumer experiences across global markets.…Hi, I’m Kathryn Li, a senior packaging and brand designer based in Taipei, Taiwan, and I’m open to remote worldwide opportunities. I bring 8+ years of experience delivering CPG label design, dieline setup, and print-ready production files for consumer product launches, with direct coordination of print factories across China and Australia to ensure on-time delivery for 10+ SKUs. I help startups and established brands refine packaging typography, layout, and brand systems for retail and international market launches. I specialize in building cohesive brand identity systems and translating them across labels, outer packaging, and digital touchpoints. My work supports customers from concept to shelf, ensuring strong shelf presence and consistent consumer experiences across global markets.

Available to hire

Hi, I’m Kathryn Li, a senior packaging and brand designer based in Taipei, Taiwan, and I’m open to remote worldwide opportunities. I bring 8+ years of experience delivering CPG label design, dieline setup, and print-ready production files for consumer product launches, with direct coordination of print factories across China and Australia to ensure on-time delivery for 10+ SKUs. I help startups and established brands refine packaging typography, layout, and brand systems for retail and international market launches.

I specialize in building cohesive brand identity systems and translating them across labels, outer packaging, and digital touchpoints. My work supports customers from concept to shelf, ensuring strong shelf presence and consistent consumer experiences across global markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Senior Graphic Designer at Flytech Technology

January 1, 2020 - Present

Led brand and marketing design across digital and print channels; contributed to a 61% email open rate and 22.7% of total web traffic; designed multilingual campaign visuals and print assets for global B2B markets across Asia, Europe, and North America; built internal design systems and toolkits to standardize visual storytelling across international sales teams.

Graphic Designer at Health Sharing Group

January 1, 2019 - December 31, 2020

Designed packaging and promotional materials for 10+ consumer products across 6 product lines; led packaging production in collaboration with Chinese manufacturers to ensure brand consistency, print accuracy, and on-time delivery; produced product photography and visual assets supporting multi-channel CPG campaigns for major Australian retailers; localized visual content for international markets, adapting packaging and campaign materials for different retail environments.

Freelance CPG & Packaging Designer at Upwork

January 1, 2018 - Present

Designed CPG labels and packaging for consumer product launches across spirits, lifestyle, and F&B—from concept to print-ready production files. Built complete dielines, bleed/slug setup, CMYK color management, and final press-ready file preparation for label and folding carton printing. Liaised with print factories on technical specs to ensure design intent was reproduced in production. Managed pre-press processes: proofs, color accuracy checks, and issue resolution. Refined packaging typography and layout for U.S. and international markets. Built brand identity systems across labels and packaging.

Freelance Packaging & Brand Designer at Upwork

January 1, 2018 - Present

Designed CPG packaging and label systems for consumer product launches across lifestyle, food & beverage, and spirits categories; delivered print-ready production files (dielines, bleed, CMYK); led end-to-end packaging projects including brand positioning, structural dieline setup, typography refinement, and final press-ready artwork; built brand identity systems and packaging—logo, color palette, typography—ensuring consistency across product touchpoints; managed full project lifecycle remotely with international clients.

Graphic Designer at Questwood

January 1, 2017 - December 31, 2019

Designed brand collateral, packaging, and marketing materials for consumer lifestyle clients.