I help brands turn content into growth. With a background in digital marketing, I specialize in creating structured, engaging content strategies for social media (Instagram, TikTok, LinkedIn) that improve reach and audience interaction. I combine creative content thinking with analytical skills to optimize performance and build consistent brand communication. Currently deepening my expertise in short-form video content and platform-specific formats. If you need someone who can both think strategically and execute — I’m here to help.

Kateryna Baranchuk

I help brands turn content into growth. With a background in digital marketing, I specialize in creating structured, engaging content strategies for social media (Instagram, TikTok, LinkedIn) that improve reach and audience interaction. I combine creative content thinking with analytical skills to optimize performance and build consistent brand communication. Currently deepening my expertise in short-form video content and platform-specific formats. If you need someone who can both think strategically and execute — I’m here to help.

Available to hire

I help brands turn content into growth.
With a background in digital marketing, I specialize in creating structured, engaging content strategies for social media (Instagram, TikTok, LinkedIn) that improve reach and audience interaction.
I combine creative content thinking with analytical skills to optimize performance and build consistent brand communication.
Currently deepening my expertise in short-form video content and platform-specific formats.
If you need someone who can both think strategically and execute — I’m here to help.

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Experience Level

Expert
Expert
Expert

Language

Ukrainian
Fluent
Russian
Fluent
English
Advanced
German
Intermediate

Work Experience

Marketing Volunteer at Mriya Veterans Rehabilitation Platform
December 1, 2022 - February 28, 2023
Contributed to developing website content and communications strategy for a social impact platform. Conducted user research to identify audience needs and improve messaging. Collaborated with cross-functional teams to plan and execute content initiatives, structuring workflows and aligning communications with project goals.

Education

Bachelor's Degree in Marketing at Taras Shevchenko National University of Kyiv
September 1, 2021 - June 30, 2025
Exchange Year at WU Vienna - Vienna University of Economics and Business
October 1, 2024 - May 31, 2025
Master’s Degree in Marketing at WU Vienna - Vienna University of Economics and Business
January 11, 2030 - October 1, 2026

Qualifications

IELTS Academic – C1
January 1, 2025 - March 26, 2026
SMM Specialist Program
January 1, 2023 - December 31, 2023

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education