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I'm Kate Duncan, the Editor of WellBeing magazine, founder of Radar Consultancy and an AI-Integrated Editorial Strategist with 15+ years shaping stories that stick. At WellBeing, I helm one of Australia’s leading wellness titles, weaving together voices, research and creativity to deliver content that inspires healthier, more inspired lives. My editorial career has also included steering EatWell and WILD magazines, where I’ve built thriving communities around food, travel, sustainability and lifestyle. Radar Consultancy is where I blend this editorial instinct with AI-driven strategy. I help brands, wellness businesses and creatives find their voice using a mix of human storytelling and smart AI tools. From prompt packs to monthly content retainers, I built Radar to ensure brands stay true to themselves in today’s oversaturated AI content era. I care deeply about content and the creativity of humans and believe AI should amplify – not replace – the human voice. As a Copywriter and Strategist, I specialise in cutting through noise. Whether it’s for print, digital or product, my focus is always the same: clear, compelling words that convert while staying true to your brand’s essence. Specialties: Editorial leadership & magazine publishing Brand voice development & messaging strategy AI-powered content creation & consultancy Copywriting for wellness, lifestyle & creative brands Digital publishing & content ecosystems…I'm Kate Duncan, the Editor of WellBeing magazine, founder of Radar Consultancy and an AI-Integrated Editorial Strategist with 15+ years shaping stories that stick. At WellBeing, I helm one of Australia’s leading wellness titles, weaving together voices, research and creativity to deliver content that inspires healthier, more inspired lives. My editorial career has also included steering EatWell and WILD magazines, where I’ve built thriving communities around food, travel, sustainability and lifestyle. Radar Consultancy is where I blend this editorial instinct with AI-driven strategy. I help brands, wellness businesses and creatives find their voice using a mix of human storytelling and smart AI tools. From prompt packs to monthly content retainers, I built Radar to ensure brands stay true to themselves in today’s oversaturated AI content era. I care deeply about content and the creativity of humans and believe AI should amplify – not replace – the human voice. As a Copywriter and Strategist, I specialise in cutting through noise. Whether it’s for print, digital or product, my focus is always the same: clear, compelling words that convert while staying true to your brand’s essence. Specialties: Editorial leadership & magazine publishing Brand voice development & messaging strategy AI-powered content creation & consultancy Copywriting for wellness, lifestyle & creative brands Digital publishing & content ecosystems

Kate Duncan

Writer, Copywriter, Social Media Manager, +3

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I'm Kate Duncan, the Editor of WellBeing magazine, founder of Radar Consultancy and an AI-Integrated Editorial Strategist with 15+ years shaping stories that stick. At WellBeing, I helm one of Australia’s leading wellness titles, weaving together voices, research and creativity to deliver content that inspires healthier, more inspired lives. My editorial career has also included steering EatWell and WILD magazines, where I’ve built thriving communities around food, travel, sustainability and lifestyle. Radar Consultancy is where I blend this editorial instinct with AI-driven strategy. I help brands, wellness businesses and creatives find their voice using a mix of human storytelling and smart AI tools. From prompt packs to monthly content retainers, I built Radar to ensure brands stay true to themselves in today’s oversaturated AI content era. I care deeply about content and the creativity of humans and believe AI should amplify – not replace – the human voice. As a Copywriter and Strategist, I specialise in cutting through noise. Whether it’s for print, digital or product, my focus is always the same: clear, compelling words that convert while staying true to your brand’s essence. Specialties: Editorial leadership & magazine publishing Brand voice development & messaging strategy AI-powered content creation & consultancy Copywriting for wellness, lifestyle & creative brands Digital publishing & content ecosystems…I'm Kate Duncan, the Editor of WellBeing magazine, founder of Radar Consultancy and an AI-Integrated Editorial Strategist with 15+ years shaping stories that stick. At WellBeing, I helm one of Australia’s leading wellness titles, weaving together voices, research and creativity to deliver content that inspires healthier, more inspired lives. My editorial career has also included steering EatWell and WILD magazines, where I’ve built thriving communities around food, travel, sustainability and lifestyle. Radar Consultancy is where I blend this editorial instinct with AI-driven strategy. I help brands, wellness businesses and creatives find their voice using a mix of human storytelling and smart AI tools. From prompt packs to monthly content retainers, I built Radar to ensure brands stay true to themselves in today’s oversaturated AI content era. I care deeply about content and the creativity of humans and believe AI should amplify – not replace – the human voice. As a Copywriter and Strategist, I specialise in cutting through noise. Whether it’s for print, digital or product, my focus is always the same: clear, compelling words that convert while staying true to your brand’s essence. Specialties: Editorial leadership & magazine publishing Brand voice development & messaging strategy AI-powered content creation & consultancy Copywriting for wellness, lifestyle & creative brands Digital publishing & content ecosystems

Available to hire

I’m Kate Duncan, the Editor of WellBeing magazine, founder of Radar Consultancy and an AI-Integrated Editorial Strategist with 15+ years shaping stories that stick.

At WellBeing, I helm one of Australia’s leading wellness titles, weaving together voices, research and creativity to deliver content that inspires healthier, more inspired lives. My editorial career has also included steering EatWell and WILD magazines, where I’ve built thriving communities around food, travel, sustainability and lifestyle.

Radar Consultancy is where I blend this editorial instinct with AI-driven strategy. I help brands, wellness businesses and creatives find their voice using a mix of human storytelling and smart AI tools. From prompt packs to monthly content retainers, I built Radar to ensure brands stay true to themselves in today’s oversaturated AI content era.

I care deeply about content and the creativity of humans and believe AI should amplify – not replace – the human voice.

As a Copywriter and Strategist, I specialise in cutting through noise. Whether it’s for print, digital or product, my focus is always the same: clear, compelling words that convert while staying true to your brand’s essence.

Specialties:
Editorial leadership & magazine publishing
Brand voice development & messaging strategy
AI-powered content creation & consultancy
Copywriting for wellness, lifestyle & creative brands
Digital publishing & content ecosystems

Skills

Language

English

Fluent

Work Experience

Founder & AI Strategy Lead at Radar Consultancy

October 1, 2025 - Present

Full-time founder, director and AI strategy lead responsible for designing human-centered AI editorial systems that reduce cognitive load, streamline workflows and safeguard voice and credibility, and for integrating AI tools into existing systems while maintaining editorial and brand standards.

Member at International Institute for Complementary Therapists (IICT)

November 1, 2024 - Present

Global membership organisation supporting complementary therapy practitioners through recognition, education, insurance access and professional support.

Editor at WellBeing Magazine, Universal Media Co

December 1, 2018 - Present

Liaised with editor-in-chief, publishers and marketing teams; oversaw content strategy and managed a team of writers to produce trusted health and wellness content.

Editor at Wild Magazine

April 1, 2019 - January 1, 2023

Edited high-engagement features, guided editorial direction and maintained quality standards across articles.

Copywriter at The Source Bulk Foods

June 1, 2018 - April 1, 2020

Wrote high-engagement monthly articles with strong SEO focus; sourced images and edited content; produced marketing copy.

Freelance Copywriter, Photographer and Social Media Manager at Kate Duncan Creative

July 1, 2014 - Present

Wrote engaging content for a variety of clients; organized photo shoots; managed social media calendars; produced reports using analytics; built and maintained brand voice.