I’m currently pursuing my MBA in Marketing & Strategy at Boston University Questrom School of Business while building hands-on experience across digital marketing, content creation, and audience engagement. Before transitioning into marketing, I spent five years working in biotech within startup and research-focused environments, which gave me a strong foundation in organization, cross-functional collaboration, analytics, and problem-solving in fast-paced settings. My background combines biotech operations and marketing, which has taught me how to balance creativity with structure and execution. Through my work across social media, e-commerce, and community-focused organizations, I’ve developed experience in content creation, campaign coordination, short-form video, analytics, and digital storytelling. I enjoy creating content and campaigns that help brands connect with people in a genuine and engaging way. I especially enjoy roles where I can take ownership of projects, collaborate across teams, and make a positive impact through creative and thoughtful marketing strategies. Long term, I hope to continue growing in digital marketing and brand strategy roles, with the goal of becoming a brand manager. Outside of work, you can usually find me trying one of Boston’s newest foodie spots, spending time in a cozy café, or exploring one of the city’s museums.

KATE FROBURG

I’m currently pursuing my MBA in Marketing & Strategy at Boston University Questrom School of Business while building hands-on experience across digital marketing, content creation, and audience engagement. Before transitioning into marketing, I spent five years working in biotech within startup and research-focused environments, which gave me a strong foundation in organization, cross-functional collaboration, analytics, and problem-solving in fast-paced settings. My background combines biotech operations and marketing, which has taught me how to balance creativity with structure and execution. Through my work across social media, e-commerce, and community-focused organizations, I’ve developed experience in content creation, campaign coordination, short-form video, analytics, and digital storytelling. I enjoy creating content and campaigns that help brands connect with people in a genuine and engaging way. I especially enjoy roles where I can take ownership of projects, collaborate across teams, and make a positive impact through creative and thoughtful marketing strategies. Long term, I hope to continue growing in digital marketing and brand strategy roles, with the goal of becoming a brand manager. Outside of work, you can usually find me trying one of Boston’s newest foodie spots, spending time in a cozy café, or exploring one of the city’s museums.

Available to hire

I’m currently pursuing my MBA in Marketing & Strategy at Boston University Questrom School of Business while building hands-on experience across digital marketing, content creation, and audience engagement. Before transitioning into marketing, I spent five years working in biotech within startup and research-focused environments, which gave me a strong foundation in organization, cross-functional collaboration, analytics, and problem-solving in fast-paced settings.

My background combines biotech operations and marketing, which has taught me how to balance creativity with structure and execution. Through my work across social media, e-commerce, and community-focused organizations, I’ve developed experience in content creation, campaign coordination, short-form video, analytics, and digital storytelling. I enjoy creating content and campaigns that help brands connect with people in a genuine and engaging way.

I especially enjoy roles where I can take ownership of projects, collaborate across teams, and make a positive impact through creative and thoughtful marketing strategies. Long term, I hope to continue growing in digital marketing and brand strategy roles, with the goal of becoming a brand manager.

Outside of work, you can usually find me trying one of Boston’s newest foodie spots, spending time in a cozy café, or exploring one of the city’s museums.

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Language

English
Fluent

Work Experience

Growth Marketing & Digital Marketing Associate at Savage Wiener
April 1, 2026 - Present
Increased profile visits by 400%, audience reach by 230%, and sales by 26% through digital marketing campaigns, social media initiatives, and website optimization. Created and managed Instagram advertising campaigns contributing to 8 direct sales vs ~14 total sales the previous year. Managed content across Instagram, TikTok, Facebook, LinkedIn, Shopify, and email platforms. Developed short-form video content, graphics, captions, and audience-focused messaging for different channels. Coordinated content calendars, campaign scheduling, and customer engagement across platforms. Assisted with website content updates, SEO-focused messaging, and campaign reporting using Google Analytics and Shopify Analytics. Supported paid social initiatives and tracked campaign performance to improve engagement and effectiveness.
Social Media & Marketing Intern at Necessary Behavior
January 1, 2026 - Present
Increased engagement by 21.5% and audience reach by 8.6% through social media campaigns and digital communication initiatives. Created promotional graphics, visual content, and social media materials using Canva and CapCut. Supported content planning, email marketing, influencer outreach, social media scheduling, and audience engagement initiatives.
Vice President of Marketing at Cohort Q — Boston University Questrom School of Business
September 1, 2025 - Present
Led marketing and promotion for graduate student networking, professional development, and community-focused events. Increased event turnout by 50%, engagement by 29%, and campaign reach by 317% through targeted digital marketing and outreach. Coordinated promotional campaigns, audience engagement efforts, stakeholder communications, and event marketing initiatives.
Procurement Lead & Research Associate II at Serum Detect
February 1, 2022 - December 1, 2024
Reduced operational errors by 50% and lowered costs by 20% through Excel-based workflow and reporting systems. Managed reporting, vendor communication, and cross-functional coordination supporting a $300K budget within a computational cancer diagnostics startup. Developed strong organizational, analytical, and project coordination skills in a fast-paced startup environment.

Education

MBA at Boston University Questrom School of Business
January 11, 2030 - May 1, 2027
B.S. Biology, Cum Laude at University of Massachusetts Amherst
January 11, 2030 - May 28, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Non-Profit Organization, Professional Services